What is planned for tourism and events for 2014? The Dunedin City Council's Economic Development Unit and City Events share with the Visitor Industry what their units are doing this year, and how the visitor industry can interact with the teams.

1. DCC Economic Development
Unit Visitor Industry -2014
Sophie Barker
Business Development Advisor Visitor Industry
DCC Economic Development Unit

2. Statistics
 3,523 Direct FTEs, 7% Total
employment*
 $225 million GDP, 5% Total GDP*
 580 Tourism businesses. 5.4% of
busineses*
2 Million visitors per year, average 5,500
per day growth
Tourism GDP
148k Cruise pax, 65K crew, 85 visits
has averaged 5% for
the last 10
2013/14 years
*BERL 2012

3. 2014
Business Development Advisor Visitor Industry
Visitor Industry
Oversee council’s
contribution
Destination management
Visitor Advocate
Support business and
development product
Primary point of contact
for tourism
Develop community
awareness tourism.
NZ Gardens Trustee
Economic Development Unit
Enabling Economic Dev Strategy
•Communications support
•Library business hub
•Compelling Destination
•Red Carpet
Council
•Annual Plan
•Consultations
•Grants
i-SITE

4. “One of the
world’s great
small cities”
Business Vitality
Alliances for innovation
Hub for skills and talent
Linkages beyond our borders
Compelling destination

5. Strategic themes
• Business vitality – improve ease of doing business; grow value of exports.
• Alliances for innovation – improve linkages industry and research;
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increase scale in innovative and tradeable sectors.
Hub for skills and talent – increase graduate retention, build skills base,
grow migrant numbers.
Linkages beyond our borders – increase international investment ;
establish strategic projects with other cities.
Compelling destination – enhance city centre and environments,
increase value derived from tourism and events, improve understanding of
Dunedin’s advantages.

6. Become a Dunedin economy champion
•
Website – www.dunedineconomy.co.nz
Connect/Network
•
Linked In – www.linkedin.com/groups/ Growing-Dunedins-Economy
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Facebook – Growing Dunedin’s Economy
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Twitter @dunedineconomy #dunedineconomy
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Email info@dunedineconomy.co.nz
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Project Coordinator 474 3409

7. DCC Support of Tourism
Supported through Council
Marketing
Visitor Information – i-SITE, City Signage, maps,
GPS
Destination management & business support - EDU
Visitor attractions and facilities –
Otago Museum, Toitu, Art Gallery, Regent Theatre,
Fortune Theatre, Dunedin Centre, Railway Station,
Chinese Garden, 50% airport, 70% Taieri Gorge
Railway, pools, Reserves, Forsyth Barr Stadium, Ice
Stadium
Events
Parking, toilets, cleaning, rubbish, water, signage

9. Economic Development Unit
Enabling the Dunedin Economic Development Strategy
We are here to help businesses – Red Carpet
Our goal is to help businesses grow
We act as advocates within Council
EDU helps make it easier to do business here.
We are different from other support agencies because we:
 Are impartial
 Are available to all Dunedin businesses
 Can directly influence the service, resources and
decisions of Council
 Can offer local solutions to local issues
 Have a huge range of contacts
 Offer specialised cluster support
Just Ask!

10. Do You.….We Offer
Want impartial business support?
Work in one of Dunedin’s key
industries?
Confidential business
assessments and access to
training vouchers
Clusters/ Networks
Need Council resource consents or
approval?
Start a new business?
Advocacy within council
Interested in Dunedin’s economic
future?
Employing overseas expertise?
Information and
networking
Migrant Settlement
Expanding your business premises?
Council advocacy
Business Advice

11. Remember.
 Just Ask!
 EDU is here to help
 Funds and time are available.
The Dunedin City Council has full
commitment to turning our strategy
into positive benefits for visitors,
tourism businesses and the city’s
residents.

12. Dunedin Events
Presentation to Dunedin Host
29 January 2014
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What events does DCC support?
Event and Festival Strategy
How to apply for funding?
What events are happening?
How do I plan and promote my event?
DCC Event Team

13. Key Events 2014
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Chinese New Year – 31 Jan- 2Feb
Ride the Rhythm - 1 Feb
Warriors vs Broncos Game – Trans Tasman Cup 23 Feb
Fringe Festival - 20-30 March
ID Fashion 30 March – 6 April
Otago Rally - April/May
Mid Winter Carnival - 21 June
Puaka Matariki - June/Jul
NZ International Science Festival - July
Cadbury Chocolate Carnival - 13-18 July
Port Chalmers Seafood Festival - 21 Sept
Otago Festival of the Arts – 10-19 October
2015 Cricket World Cup Feb. FIFA Under 20 World Cup May June
 http://www.dunedin.govt.nz/events/major-festivals

14. What events does the DCC Support?
 Dunedin Festivals and Events Strategy 2009-2019
Vision
Dunedin holds outstanding festivals and events.
They entertain, they celebrate our communities
and they showcase our city.
More info:
http://www.dunedin.govt.nz/__data/assets/pdf_file/0004/132754/Events

15. Event Strategy Goals
 Diverse and exciting events that appeal to
residents, contribute to social well-being, and
celebrate a culturally rich city
 Festivals and events that are of high quality are
supported in a fair and transparent manner by the
Council and encouraged to grow
 Economic contribution of festivals and events to
Dunedin is optimised
 Festivals and events will strive to achieve
environmental sustainability
 Number of events that occur in Dunedin’s outlying
communities increases
 The Council has a strong support capability for
festivals and events

16. Premier Events
 Attracts at least 5000 visitor nights
 And/Or generates at least $1 million
or more direct visitor spend
 Generates high levels of media
awareness
 E.g. Cadbury Chocolate Carnival, International
Science Festival, iD Fashion, Masters Games, Port
Chalmers Seafood Festival, Otago Festival of the
Arts

17. Major Events
 Audience of at least 5,000 people
including a reasonable number of
visitors, mostly from the
Southern region
 Usually occur on an annual basis.
 Will display elements of
originality.
 Eg Fringe Festival, Dunedin Otago Rally, Dunedin
Heritage Festival, Mid Winter Carnival

18. Community/Local Event
 Staged for local people as a celebration of an
occasion or for some reason that is
significant to the wider community.
 Audience participation will vary
 admission will usually be free,
 Generate civic pride, add to the city’s
vibrancy, make residents feel included and
make visitors inclined to stay longer in a
culturally rich atmosphere.
 Eg New Year’s Eve, Chinese New Year, Market Day, Santa
Parade, BRONZ Bike Rally, Pipe Band Contest

19. How do I plan an event?
 Events Toolkit
 http://www.dunedin.govt.nz/__data/assets/pdf_file/0003/112098/M
 Welcome to Dunedin kit
http://www.dunedin.govt.nz/__data/assets/pdf_file/0005/332168/W
 Talk to DCC Events Team
More Info:
http://www.dunedin.govt.nz/events/event-planner

20. How do I apply for event
funding?
 Community Events Grants
Applications for $5,000 or less
Supports events which are of primary benefit to Dunedin residents.
Two funding rounds a year. Applications close last working Friday in March for
events held after 1 June, and last working Friday in September for events
held after 1 December
Preferred that organisations are incorporated societies or trusts, but
applications from individuals or commercial organisations will be
considered.
 Premier and Major Events Funding
Applications for more than $5,000
Applications for this fund should be completed in conjunction with referring to
the Dunedin Festivals and Events Strategy 2009 - 2019 which enables the
Dunedin City Council to support the growth, development and management
of festival and events in our city over the next ten years.
This fund has specific criteria and outcomes for Premier and Major events in
the city.

21. How do I find out what
events are happenning?
 Check Out DCC website
http://www.dunedin.govt.nz/events
 Tourism Dunedin website
http://www.dunedinnz.com/visit/events
 Forsyth Barr Stadium
http://www.forsythbarrstadium.co.nz/eventday/upcoming-events
 DCC Publications: Cruise
Guide, FYI, Advertising

22. How do I promote my event?
 Events Toolkit
http://www.dunedin.govt.nz/__data/assets/pdf_file/0003/112098/
MCA-EventToolkit2010.pdf
 Free listing DCC events website
Load on http://www.dunedin.govt.nz/events/tell-us-about-an-event
 Useful brochure
http://www.dunedin.govt.nz/__data/assets/pdf_file/0007/267595/P
romoting-your-Event-2012.pdf
 Free Listing www.dunedinnz.com
Load on http://www.eventfinder.co.nz/about/list-events
 Talk to DCC Events Team

23. DCC Event Team
Just Ask – we are here to help and
provide guidance