music video analysis 2

1. How deep is your love
Calvin Harris

2. These screenshots from the
opening of the music video have
similar blue undertones which are
calming.
These images show her on an
inspection table like shes being
put under the spotlight of the
audience. The patient tag could
be a symbol of her being put
under control and marked as just
a patient.
The quick tracking shot of the water
may symbolize power and wisdom
which could relate to how Calvin
Harris wants to be portrayed.
The extreme close up of the girls lips
has sexual connotations and the half
light creates mystery.
This is a close up of the patient tag and I
think the table being made of steel is a
purposeful choice and it symbolizes
strength which could correlate to this star
persona

3. The red neon lighting is effective because it gives a club
feel and eludes to the following scenes when she enters
the club. The overlapping effect on this close up connotes
the feeling of being drunk which relates to this party vibe.
The wide shot of the girl in low key
lighting is mysterious and suggests she
is timid. The plain white vest symbolises
innocence and suggests the girl isn’t
used to the party scene.
The close up clearly
captures the facial
expression on this
females face. The green
lighting and shallow focus
makes the girl stand out
from the dark background
and suggests she is
getting closer to the party
lights.

4. The silhouette of the girl standing
infront of the neon lights may
symbolise that this is unknown territory
for her. The wide shots allows the
audience to see her and the party
behind clearly.
The mid shot of the pole dancer
and the man in shallow focus in the
corner relates to Laura Mulvey’s
theory that woman are seen
through the ‘male gaze’. The harsh
pink lighting reinforces the club
scene and the pink colour on a
female, conventionally has sexual
connatations.
This high angle on the
crowd clearly portrays
there are lots of people
and creates a more
vibrant scene, again with
the neon lights. The
editing here is fast paced
and this shot has a quick
pan so that the viewer
can see all the people.

5. The set changes here to the water where
the party continues but on a boat. In this
close up, she has no make up and beachy
blonde hair. The performer is Gigi Hadid,
which may bring an existing audience who
know her from being a professional model.
I think the artist is trying to target a younger
audience, teenages to young adults as
they will be the people who know Gigi.
This high angle, establishing shot
shows the audience they’re on a
yacht and jetski’s circling it. This
suggests they are rich and a sense
of luxury. Also the yacht could
connote the journey the girl is
going through in this party life.
In this section of the music
video, the fast-paced editing of
the mid shots of the people on
the boat clearly show the
relationships and emotions.
They portray wealthy characters
who are enjoying the high life.
Perhaps, this is how Calvin’s
star persona is being portrayed.
Throughout, the fast-paced
editing relates to Goodwin’s
theory that the music and
visuals link.

6. This set is at the pool. The recurring
theme of water symbolises wisdom
and water is a symbol of music which
relates perfectly to the music video
which has continuously scenes of
clubbing.
This mid shot of the girl has
sexual connotations due to her
facial expressions and revealing
dress that shows whats
underneath. The next shot cuts
to a close up of a male which
again, relates to Mulvey’s male
gaze theory. The main performer
is in shallow focus with the other
girls in the background in high
heels and swimsuits which
suggests luxury.
This clip is filmed in slo motion which
makes the moment of the girl clearer
and emphasize her importance. The
close up shows her red lipstick
which accentuates her lips and
grabs the attention of people who
may find her attractive. The white
light gives the effect of the sun
beaming through the leaves and
gives a whimsical softness to the
shot.

7. The mid shot shows the girl dancing
infront of the bright sparks and shows her
confidence which contrasts to the start of
the video where she was timid.
Finally, a wide shot shows the party outside
with colourful lights in the background
contrasting with dimly lit crowd. The two clips
here shot reverse shot quickly and reiterate the
fun energy throughout the video. Using Richard
Dyers star theory, Calvin Harris is being
portrayed as a club, upbeat artist who is bold
and likes to stand out.