Canvas to develop an external analysis of an organization or business model. It is based on the PEST analysis adding the environment and customer expectations.

1. Economy
How are the main economic indicators
evolving?
What trends do we observe in our
markets/competitors?
Politics & legislation
What are the main regulations affecting our business/sector?
What trends do we observe in the political and legislative contexts?
Environment
What are the main environmental
challenges in our sector?
What environmental factors may increase
their importance in the future?
Society & culture
What societal expectations exist for our business/sector?
What trends in society may impact our business in the future?
Technology
What are the key technologies in our business/market?
What technological trends may transform the rules of the game?
Customers
Who are our customers? What needs are we satisfying/problems are we solving?
Who will be our customers in the future? What expectations will they have?
External analysis canvas (TESPEC) Business model: Author/s: Date: Version:
v1.0 (2019). This work is licensed under a free cultural license Creative Commons Attribution 4.0 International (CC BY 4.0).