1. SUMMER TRAINING PROJECT REPORT
ON
A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom
Company
At
Aanchal TelecomVodafone Ltd Company
Siddharth Nager (UP)
Submitted in the partial fulfillment of requirement for the award to
degree of Master of Business Administration by U.P. TECHNICAL
UNIVERSITY LUCKNOW
Submitted
Under Guidance of : Submitted to :
Mr. Aushiesh Kumar Mr. Manoj Kumar Saxena
Regional Manger Faculty
Vodafone Ltd. Company DECT Business School
Siddharth Nagar -272207 Lucknow (U.P.)
Submitted by
Kumar Satyam Singh
MBA - III Semester
DCET Business School
Lucknow

2. ACKNOWLEDGEMENT
This project is an outcome of six weeks mandatory summer training, which I
have to undergo for the partial fulfillment of the MBA program. I wish to put on
record my sincere gratitude to the following person without whose support the
completion of this project would not have been possible.
With immense pleasure I am to present this project on “A Comparative Study of
Mobile Services Provided By Vodafone & Other Telecom Company” At the very
outset, I would like to express my profound sense of gratitude to the authorities of
vodafone Telecom Company Specially Mr. Aushiesh Kumar (R.M. of Siddharth
Nagar) stand for providing me opportunities to access the record on the basis of
which this project report stands.
I express my special thanks to Mr. Manoj Sucshena (Project
Guider) for guidance & encouragement in project maintenance.
My heartiest thanks to my parent’s & Maa Santoshi has been
always a source of unfailing support & encouragement in all the condition
of my life.
Kumar Satyam singh
MBA-IIIsemester

3. PREFACE
The summer training project work has an objective to make
management student familiar with real life business situation and
give an opportunity to the student to understand the theoretical
concept of marketing in practical way.
I am extremely happy to present the report before my
respected teacher the project report entitled to me is “A
Comparative Study of Mobile Services Provided By Vodafone &
Other Telecom Company”As the Vodafone Ltd. is a biggest
telecom company of entire world. The competition is growing day
by day some other telecom services his situation to touch
competitions and entry of foreign companies in India promoted me
to do the work on the sales promotion market.
In this project I have done the survey of Siddharth Nagar’s market in
telecom aria.

4. TABLE OF CONTENTS
S.No. Contents
01. Introduction
02. Company profile
03. Product Profile
04. Objective of study
05. Research Methodology
06. Data Analysis
07. Conclusion
08. Recommendation
09. Questionnaire
10. Bibliography

5. CHAPTER-1
1. INTRODUCTION
2. COMPANY PROFILE
3. PRODUCT PROFILE

6. About Vodafone

7. We will be the communications leader in an increasingly connected
world
Vodafone Group Plc is the world's leading mobile telecommunications company,
with a significant presence in Europe, the Middle East, Africa, Asia Pacific and
the United States through the Company's subsidiary undertakings,
joint
ventures, associated undertakings and investments.
The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In
the United States the Group's associated undertaking operates as Verizon
Wireless. During the last two financial years, the Group has also entered into
arrangements with network operators in countries where the Group does not
hold an equity stake. Under the terms of these Partner Network Agreements, the
Group and its partner networks co-operate in the development and marketing of
global services under dual brand logos.
At 30 June 2008, based on the registered customers of mobile
telecommunications
Ventures in which it had ownership interests at that date, the Group had
269

8. million customers, excluding paging customers, calculated on a proportionate
basis
in accordance with the Company's percentage interest in these ventures.
The Company's ordinary shares are listed on the London Stock Exchange and
the Company's American Depositary Shares ('ADSs') are listed on the New
York Stock Exchange. The Company had a total market capitalisation of
approximately £79 billion at 30 June 2008.
Vodafone Group Plc is a public limited company incorporated in England under
registered number 1833679. Its registered office is Vodafone House,
TheConnection, Newbury, Berkshire, RG14 2FN, England.
HISTORY
Vodafone over the years

9. Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then
known as Racal Telecom Limited, approximately 20% of the company's capital
was offered to the public in October 1988. It was fully emerged from Racal
Electronics Plc and became an independent company in September 1991, at
which time it changed its name to Vodafone Group Plc.
Following its merger with AirTouch Communications, Inc. (‘AirTouch’), the
company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,
following approval by the shareholders in General Meeting, reverted to its
former name, Vodafone Group Plc, on 28 July 2000.
Key milestones in the development of Vodafone can be found in the following
sections, organized by year:
2008
Vodafone acquires a 70% stake in Ghana Telecom for $900 million

10. (July)Vodafone launches the M-Paisa mobile money transfer service on
Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint.
(February)
2007
A consortium led by Vodafone Group is awarded the second mobile phone
license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and
Tele2 Telecommunication Services SLU from Tele2 AB Group. (October)
Vodafone announces completion of the acquisition of Hutch Essar from
Hutchison Telecommunications International Limited. (May)
Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an
innovative new mobile payment solution that enables customers to complete
simple financial transactions by mobile phone. (February)
Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a
leading operator in the fast growing Indian mobile market, (February)
Vodafone announces agreements with both Microsoft and Yahoo! to bring
seamless Instant Messaging (IM) services to the mobile which can be
accessed from both the PC and mobile handsets. (February)
Vodafone signs a series of ground-breaking agreements which will lead to the
mobilizing of the internet. You Tube agrees to offer Vodafone customers
specially rendered You Tube pages on their mobile phones. With Google,
Vodafone announces its intention to develop a location-based version of Google
Maps for With eBay, Vodafone announces it is to offer the new eBay mobile
Service to customers, With MySpace.com Vodafone announces an exclusive

11. partnership to offer Vodafone customers a My Space experience via their mobile
phones. (February).
Vodafone reaches 200 million customers (January)
2006
Sale of 25% stake in Switzerland's Swisscom (December)
Sale of 25% stake in Belgium's Proximus. (August)
The number of Vodafone live! customers with 3G reached 10 million in March
2006.
We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May
2006.
Launch of mobile TV capability and Vodafone Radio DJ, which
offers a
personalized, interactive radio service streamed to 3G phones and PCs.
3G broadband through HSDPA launched offering faster than 3G speeds.
Japan business sold to SoftBank.
‘Make the most of now’ global marketing campaign launched.
Sir John Bond succeeds Lord MacLaurin as Chairman.
2005
We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile
a.c.
(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service
for
customers who want to use voice and text services with minimum complexity
(May).

12. Introduction of Vodafone Passport, a voice roaming price plan that
provides
customers with greater price clarity when using mobile voice services abroad
2004
We launched our first 3G service in Europe with Vodafone Mobile Connect
3G/GPRS data card.
We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and
Luxembourg.
Vodafone live! with 3G launched in 13 markets (November).
2003
At the GSM Association Awards Ceremony in Cannes, France, we won the
mobile industry's most prestigious awards in two categories, Best Consumer
Wireless Application or Service and Best Television or Broadcast
Commercial
for its global consumer service, Vodafone live! Our premium handset for
Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the
Sharp Corporation.
Vodafone live! attracts 1 million customers in its first six months.
Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and
corporate applications access for the US and Europe.
Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

13. 2002
We trial our global mobile payment system in the UK, Italy and Germany. The
trial enables customers to purchase physical and digital goods using their mobile
phone.
We launch the first commercial European GPRS roaming service. Customers
are able to seamlessly access services such as corporate e-mail, intranet and
personalized information on their mobile phones, laptops or PDAs over GPRS.
The Vodafone Group Foundation is launched, with plans to contribute £20
million to community programmes, guided by the Group Social Investment
Policy.
In October, we announce the launch of Vodafone live!, a new consumer
proposition, and Mobile Office, a new business proposition. In November,
Vodafone Remote Access is launched as part of Mobile Office. The service gives
business customers an easy way to connect to their corporate LAN to access e-
mail, calendar and other business specific applications whilst on the move.
2001
We acquire Ireland's leading mobile communications company, Eircell.
Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance
agreement'.
The Group completes the acquisition of a 25% stake in Swisscom Mobile.
We introduce instant messaging to our networks, a faster and more efficient way
to communicate using text messages via SMS or WAP.

14. First global communications campaign launched in August. The campaign
features TV, cinema, print, online and outdoor media, each version asking the
question, 'How are you?'.
First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading
mobile operator. The agreement is the first of its kind in the mobile industry and
means Vodafone and TDC Mobil will cooperate in developing, marketing
and
advertising international roaming products and services to
international
travellers and corporate customers.
We make the word's first 3G roaming call (between Spain and Japan).
2000
On 4 February, terms are agreed with the Supervisory Board of Mannesmann
by which Mannesmann would become a part of the Vodafone community. The
transaction almost doubles the size of the Vodafone Group.
The agreement to acquire Mannesmann AG receives European Commission
clearance on 12 April 2000.
Verizon Wireless is launched in May, the combination of Vodafone AirTouch's
and Bell Atlantic's US cellular, PCS and paging assets.

15. Board Members
• John Buchanan - Deputy Chairman
• Andy Halford - Chief Financial Officer
• Alan Jebson

16. • Nick Land
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde
• Tony Watson
• Philip Yea
Board members
• Sir John Bond
• Andy Halford
• Anthony Watson
• Philip Yea
• Vittorio Colao
• Nick Land
• John Buchanan
• Alan Jebson
• Anne Lauvergeon
• Simon Murray
• Luc Vandevelde

17. Chairman : Sir John Bond
Meet the board
Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006
having
previously served as a Non-Executive Director.
The Deputy Chairman, John Buchanan, is the nominated senior
independent
director and his role includes being available for approach or representation
by
directors or significant shareholders who may feel inhibited from raising issues
with
the Chairman. He is also responsible for conducting an annual review of
the
performance of the Chairman and, in the event it should be necessary,
convening an
annual meeting of the non-executive directors.
The Company considers all it’ s present non-executive directors to be
fully
independent. Read the terms of appointment for non-executive
directors.
The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

18. Chief ExecutiveVittorio Colao
Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,
having previously served as a Board Director.

19. John Buchanan - Deputy Chairman
Board director since: 1 April 2003
Board committees: Nominations and Governance Committee and Audit
Committee
John Buchanan is a member of the Nominations and Governance Committee
and of
the Audit Committee and, solely for the purposes of relevant legislation, is the
Board's appointed financial expert on that Committee. He retired from the
Board of
BP Plc in 2002 after six years as Group Chief Financial Officer and executive
director following a wide-ranging career with the company. He was a member of
the
United Kingdom Accounting Standards Board from 1997 to 2001. He is the
Deputy
Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca
PLC and BHP Billiton.

20. Andy Halford - Chief Financial Officer
Andy Halford became the Chief Financial Officer of the Company in July 2005.
He
joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK
operating company, and in 2001, he became Financial Director for Vodafone's
Northern Europe, Middle East and Africa Region. In 2002, he was appointed
Chief
Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he
was
Group Finance Director at East Midlands Electricity Plc.

21. What we do
Mobile is always at the heart of what we do, but now we are moving into
integrated
mobile and PC communication services.
We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed
Download Packet Access), but also using fixed line broadband services like DSL
(Digital Subscriber Line).
Our customers benefit from a complete Vodafone experience in and out of their
homes and offices. They are notified about email with our consumer push email
service, access existing instant messaging services on the move, and share images
and video captured on their handsets.
We offer a suite of products that, starting with voice calls, offers our customers
an
alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany
and
Vodafone Casa in Italy, provide our customers with an easy-to-use mobile
service,

22. combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)
broadband. We have extended our reach into the office by delivering richer
business
applications and integrated fixed and mobile services, such as higher speed
internet
access.With developments in technology we can provide integrated mobile and
PC
offerings to give our customers a consistent experience whether they are at home
or
on the move.
Products and Services
• Voice
•
• Data
•
• Fixed and other services
•
• Devices
Technology
• How do mobiles work?
•
• Mobile evolution
•
• Network infrastructure
• Privacy Policy |
•
• Terms & Conditions |
•
• Mobile Version

23. Data services
We offer a number of products and services to enhance our customers’
access to data services, including Vodafone live! for consumers as well as a suite
of products for business users such as Vodafone Mobile Connect data cards and
internet-based and corporate email solutions.
Vodafone live! – Internet on Your Mobile
Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month
“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.
You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check
locations on Google Maps.
You can also chat to friends easily with Yahoo! and MSN instant messaging
using an easy to use dedicated interface.
Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.

24. Music from some of the world’s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.
Mobile TV offers an average of 20 channels from both local and international
broadcasters. Vodafone has local agreements with broadcasters, such as the
BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international
broadcasts from HBO, Fox, NBC Universal, Warner Brothers, UEFA
Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse
and relevant mobile content.
Vodafone Mobile Connect
Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology
Vodafone Mobile Connect enables you to access the internet on your laptop or
PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.
Business customers can access services such as email, corporate applications and
company intranets using the service.
Vodafone Mobile Connect card:
You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need
to make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.
The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.
Vodafone Mobile Connect USB modems:
There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast
set up and making the device easy to use.

25. Privacy Policy
Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or
"our") is committed to respecting your privacy and to complying with
applicable data protection and privacy laws. You can visit www.vodafone.com
("Site") without disclosing any personally identifiable information about
yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to
help you make informed decisions, so please take a few moments to read the
sections below and learn how we may use your personal information.
For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group
Plc owns (directly or indirectly) more than 15% of the issued share capital.
You should read this notice in conjunction with the Terms and Conditions of use
for the Site.
Personal Information Collection
We endeavour to collect and use your personal information only with your
knowledge and consent and typically when you use services, make customer
enquiries, register for information or other services, or when you respond to
communications from us (such as questionnaires or surveys).
The type of personal information we may collect could include, for example,
your name and postal address, date of birth, gender, telephone and fax numbers,
email address, and lifestyle and other information collected on registration or
through surveys. If you choose to provide us with personal information it will be
used in support of the intended purposes stated at the time at which it was
collected, and subject to any preferences indicated to you.
You acknowledge that by providing data to us, you consent to the processing of
your data in accordance with this Privacy Policy Statement.
Access to your Information
You can write to us at any time to obtain details of the personal information we
may hold about you.*
Data Protection Manager (SAR)
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

26. Please quote your name and address. We would be grateful if you could also
provide brief details of what information you want a copy (this helps us to more
readily locate your data).
We will take all reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.
*we may charge GBP10.00 to cover the administration costs involved.
Information Security
Please be aware that communications over the Internet, such as
emails/webmails, are not secure unless they have been encrypted. Your
communications may route through a number of countries before being
delivered - this is the nature of the World Wide Web/Intranet. Vodafone cannot
accept responsibility for any unauthorised access or loss of personal information
that is beyond our control.
Transferring your information outside of the European Economic Area**
It may be necessary to transfer your personal information to other companies
within the Vodafone Group located in countries outside of the EEA. This may
happen where our servers or such companies are based outside of the EEA or
where you use our services and products while visiting countries outside of the
EEA. The data protection and other laws of these countries may not be as
comprehensive as those in the UK or the EU - in these instances we will take
steps to ensure that your privacy rights are respected.
**The European Economic Area (EEA) currently comprises the Member states
of the European Union plus Norway, Iceland and Liechtenstein.
Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at
any time and in response to changes in applicable data protection and privacy
legislation.
If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:
Data Protection Manager
UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

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29. Services") are public communications and your communications may be
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30. 5. Costs
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7. Liability for third party content
7.1 The Site contains links to the web sites, web pages, products and services also
operated by Vodafone or the Vodafone Group and you agree that your use of
each web site, web page and service is also subject to the terms and conditions, if
any, contained within each website or web page or attached to any products or
services. These Terms and Conditions shall be deemed to be incorporated into
each set of terms and conditions. In the event that there is any conflict, the terms
and conditions contained with the relevant website or webpage or attached to
the relevant products or services shall prevail over these Terms and Conditions.
7.2 Vodafone assumes no responsibility for and does not endorse unless
expressly stated, Content created or published by third parties that is included
in the Site and the Services or which may be linked to and from the Site.
7.3 The Site and/or the Services may be used by you to link into other websites,
resources and/or networks worldwide. Vodafone accepts no responsibility for the
Content, services or otherwise in respect of these and you agree to conform to
the acceptable use policies of such websites, resources and/or networks.
7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not
required to monitor or edit the use to which you or others use the Site and the
Services or the nature of the Content and Vodafone is excluded from all liability
of any kind (to the extent permitted by law) arising from the use of the Services,
and in particular but without limitation to the foregoing, the nature of any
Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar
or remove any Services and/or Content, at any time as Vodafone in its sole
discretion believes to be necessary in order to prevent any breach of these Terms
and Conditions or any breach of applicable laws or regulations.
8. Exclusion of liability
8.1 Nothing in these Terms and Conditions shall act to limit or exclude
Vodafone's liability for death or personal injury resulting from Vodafone's
negligence, fraud or any other liability, which may not by applicable law be
limited or excluded.
8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance and
availability of the Site and the Services but availability may be affected by your
equipment, communication networks, too many people trying to use

32. communication networks or the Internet at the same time or other causes of
interference and may fail or require maintenance without notice.
8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for
any special, indirect or consequential damages or any damages whatsoever,
whether in an action of contract, negligence or other tortious action, arising out
of or in connection with the performance of or use of Services available on the
Site and in particular, but without limitation to the foregoing, Vodafone
specifically excludes all liability whatsoever in respect of any loss arising as a
result of:
8.3.1 use which you make of the Site and the Services or reliance on Content or
Services or any loss of any Services or your Content resulting from delays, non-
deliveries, missed deliveries, or services interruptions; and
8.3.2 defects that may exist or for any costs, loss of profits, loss of your Content
or consequential losses arising from your use of, or inability to use or access or a
failure, suspension or withdrawal of all or part of the Site and the Services at
any time.
8.4 All conditions or warranties which may be implied or incorporated into these
Terms and Conditions by law or otherwise are hereby expressly excluded to the
extent permitted by law.
8.5 Your only remedy under these Terms and Conditions is to discontinue using
the Site and the Services.
8.6 Vodafone makes every effort to ensure the security of your communications.
You are however advised that for reasons beyond our control, there is a risk that
your communications may be unlawfully intercepted or accessed by those other
than the intended recipient. For example, your communications may pass over
third party networks over which we have no control. The Internet is not a secure
environment. Unwanted programs or material may be downloaded without your
knowledge.
9. Indemnity by you
9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from
and against any claim brought by a third party resulting from the use of the Site
and the Services or the provision of Content to Vodafone by you and in respect
of all losses, costs, actions, proceedings, claims, damages, expenses (including
reasonable legal costs and expenses), or liabilities, whatsoever suffered or
incurred directly of indirectly by Vodafone in consequence of such use of the Site
and the Services or provision of Content or your breach or non-observance of
any of these Terms and Conditions.

33. 10. Variation
10.1 Vodafone reserves the right to modify the Site and/or the Services or
suspend or terminate the Site and/or the Services or access to part or all of them
at any time.
10.2 Vodafone reserves the right to revise these Terms and Conditions at any
time. Such variations shall become effective two weeks after being posted on the
Site. By continuing to use the Site you will be deemed to have accepted the
varied Terms and Conditions.
11. Monitoring/recording of communications
Monitoring or recording of your calls, emails, text messages or other
communications may take place in accordance with the law, and in particular
for Vodafone's business purposes, such as for quality control and training, to
prevent unauthorised use of Vodafone's telecommunication systems and to
ensure effective systems operation and in order to prevent or detect crime.
12. Termination
12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site
immediately and without prior notice at any time for repair or maintenance
work or in order to upgrade or update the Site and the Services or for any other
reason whatsoever.
12.2 Vodafone may elect to terminate the Services or your access to the Site
forthwith on breach of any of these Terms and Conditions by you, or if
Vodafone ceases to offer the Site and the Services for any reason whatsoever.
13. General
13.1 Governing Law and Jurisdiction - These Terms and Conditions are
governed by and construed in accordance with the laws of England and Wales
and you hereby submit to the non-exclusive jurisdiction of the English courts.
13.2 Severability - These Terms and Conditions are severable in that if any
provision is determined to be illegal or unenforceable by any court of competent
jurisdiction such provision shall be deemed to have been deleted without
affecting the remaining provisions of these Terms and Conditions.
13.3 Waiver - Vodafone's failure to exercise any particular right or provision of
these Terms and Conditions shall not constitute a waiver of such right or
provision unless acknowledged and agreed to by Vodafone in writing.

34. 13.4 Representations - You acknowledge and agree that in entering into these
Terms and Conditions you do not rely on, and shall have no remedy in respect
of, any statement, representation, warranty or understanding (whether
negligently or innocently made) of any person (whether party to these Terms
and Conditions or not) other than as expressly set out in these Terms and
Conditions as a warranty. Nothing in this Clause shall, however, operate to limit
or exclude any liability for fraud.
13.5 Assignment - You in entering into these Terms and Conditions undertake
that you will not assign, re-sell, sub-lease or in any other way transfer your
rights or obligations under these Terms and Conditions or part thereof.
Contravention of this restriction in any way, whether successful or not, will
result in the Services being terminated by Vodafone forthwith. Vodafone may
assign these Terms and Conditions in whole or in part to any third party at its
discretion.
13.6 Rights of Third Parties - A person who is not a party to this Agreement has
no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to
enforce any Clause of this Agreement.
13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of
these Terms and Conditions due to any cause beyond its reasonable control
including but not limited to, Act of God, inclement weather, act or omission of
Government or public telephone operators or other competent authority or
other party for whom Vodafone is not responsible.
14.
Neither an audit nor a review provides assurance on the maintenance and
integrity of the website, including controls used to achieve this, and in particular
whether any changes may have occurred to the financial information since first
published. These matters are the responsibility of the directors but no control
procedures can provide absolute assurance in this area.
Legislation in the United Kingdom governing the preparation and dissemination
of financial information differs from legislation in other jurisdictions.
15. Definitions

35. "Content"
means all data, information, material and content, including but not limited to
text, pictures, photographs, software, video, music, sound and graphics;
"Services"
has the meaning given to it in Clause 1.1;
"Functionalities"
means the services offered on or via the Site;
"Terms and Conditions"
means the contract between Vodafone and you incorporating these terms and
conditions;
"Trade Marks"
means the word or mark "Vodafone", however represented, including stylised
representations all associated logos and symbols and combinations of the
foregoing with another word or mark;
"Vodafone"
means Vodafone Group Plc, whose registered office is at Vodafone House, The
Connection, Newbury, RG14 2FN, England and may also be referred to as "we"
or "us" in these Terms and Conditions;
"Vodafone Group"
means Vodafone Group Plc and any company or other entity in which Vodafone
Group Plc owns (directly or indirectly) more than 15% of the issued share
capital;
"you"
means the visitor to the Site that enters into these Terms and Conditions (and
"your" shall be construed accordingly).

36. Our business integrity
The Board supports high standards of corporate governance which are critical
to our business integrity and to maintaining investors' trust in our Company.
Board of Directors
Biographies of all Board members and information about the Board and
director changes.
Board Committees
Composition and activities of all three principal Board committees.
Executive Committee
Information on the Executive Committee and biographies of members.
Compliance
Details of Vodafone Group Plc's compliance with the UK Listing Authority’s
Combined Code, and information regarding the impact of the Higgs Review and
Sarbanes-Oxley Act.
Code of ethics
In accordance with SEC rules published following the Sarbanes-Oxley Act of
2002, the Company has adopted a written code of ethics applicable to the
Company's senior financial officers, including the Company's principal
executive officer.
Disclosure Committee Charter
The Company has a Disclosure Committee reporting to the Chief Executive and
Chief Financial Officer. The Committee has responsibility for reviewing and
approving controls and procedures over the public disclosure of financial and
related information.
Memorandum of Association
Full text of the Memorandum of Association of the Company.

37. Articles of Association
Full text of the Articles of Association of the Company, adopted at the AGM in
2008.
Investor FAQs
Answers to common questions from Vodafone shareholders.
Directors' shareholdings
Information about changes in directors' shareholdings can be found in the
Regulatory News (RNS) feed from the London Stock Exchange.

38. Business Principles
Our Vision and Values guide the way we act. Our Vision is to be the world’s
mobile communication leader – enriching customers’ lives, helping individuals,
businesses and communities be more connected in a mobile world. Our Values
are about how we feel – in other words the Passions that make us the company
we are.
One of our four corporate Values is 'Passion for the world around us':
"We will help the people of the world to have fuller lives - both through the
services we provide and through the impact we have on the world around us."
At the start of 2002, we introduced a set of ten Business Principles to make our
Vision and Values happen. These define our relationships with all our
stakeholders and govern how Vodafone conducts its day-to-day business.
Our Business Principles apply to all Vodafone operating companies (majority
owned businesses). We also promote the Principles to our associate companies
(where Vodafone holds a minority stake) and business partners. Chief
Executives are responsible for ensuring application of the Principles within their
business.
Every employee is expected to act in accordance with the Business Principles. If
employees have concerns about the application of the Principles, they can ask
their local human resources managers for further advice, or contact the Group
Human Resources Director or the Group Audit Director. We are incorporating
training on our business principles into our employee induction process.
Internal audits in 2002-03 show they have been communicated to over 90% of
employees.
Read the Business Principles Policy in full in the Corporate Responsibility
section.

39. Executive Committee
Chaired by Vittorio Colao, this committee focusses on the Group's strategy,
financial structure and planning, succession planning, organisational
development and Group-wide policies.
Representatives of the Executive Committee as of 1 October 2008:
Vittorio Colao, Chief Executive
Paul Donovan, CEO Central Europe, Middle East, Asia Pacific and Affiliates
Michel Combes, Chief Executive Officer, Europe Region
Andy Halford, Chief Financial Officer
Steve Pusey, Chief Technology Officer
Stephen Scott, Group General Counsel and Company Secretary
Simon Lewis, Group Corporate Affairs Director
Warren Finegold, Chief Executive, Global Business Development
Frank Rövekamp, Chief Marketing Officer
Terry Kramer, Group HR Director and Chief of Staff

40. Board committees
The standing Board committees are the Audit Committee, the Nominations and
Governance Committee and the Remuneration Committee.
Note: Further information regarding the activities of these committees can be
found in the Corporate Governance section of the Vodafone Group Plc Annual
Report for the year ended 31 March 2008.
The report is available in Annual Reports.
Audit Committee
Under its terms of reference the Committee, whose membership is made up
entirely of independent directors, is required, amongst other things, to review
the Company's results and financial statements, review the activity of the
internal and external auditors and monitor compliance with statutory and listing
requirements.
Members:
Nick Land (Chairman)
Dr John Buchanan
Alan Jebson
Anne Lauvergeon
Nominations and Governance Committee
The Committee provides a formal and transparent procedure for the
appointment of new directors to the Board and normally engages external
consultants to advise on prospective Board appointees. The quorum for meetings
is three members of the Committee, at least one of whom will be the Chairman.
The Committee meets at least twice a year, with further meetings when
necessary. The Committee reports to the Board on a regular basis and has the
power to employ the services of such advisers as it deems necessary to fulfil its
responsibilities.
Read the full terms of reference
Members:
Sir John Bond (Chairman)
Vittorio Colao
Luc Vandevelde
Dr John Buchanan

41. Remuneration Committee
The Committee, whose membership is made up entirely of independent
directors, is responsible to the Board for the assessment and recommendation of
policy on executive remuneration and packages for individual executive
directors.
Read the full terms of reference
Members:
Luc Vandevelde (Chairman)
Simon Murray
Tony Watson
Philip Yea

42. IPR statement on next generation mobile network technologies
Vodafone has a long history of active engagement in standards that lay the
foundation of our industry. As such, we continue to be conscious of the fact it is
necessary to incorporate and encourage contribution of IPR into standards to
ensure continued innovation, whilst also critical in terms of the viability of
standards-based products.
Currently, the members of the 3rd Generation Partnership Project (3GPP) are
standardising a next generation mobile radio technology called Long Term
Evolution (LTE).
In parallel, NGMN Ltd. is actively consolidating requirements on candidate next
generation mobile technologies. As part of this effort, Vodafone is closely
working with its industry partners creating awareness and transparency about
IPR and the impact of IPR licensing on future products and services.
Vodafone welcomes the industry transition towards full, open disclosure of IPR
royalty expectations from all industry partners.
In support of this openness Vodafone makes the following statement:
"Vodafone anticipates next generation mobile technology to provide data
connectivity for a much wider range of devices than just mobile phones and
notebooks. All sorts of consumer electronic devices, and also IT, domestic
appliances, cars, containers etc. will become connected as part of their key
capabilities.
While Vodafone respects that holders of IPR built into standards deserve a fair
compensation for their R&D efforts, this reward needs to support the success of
the technology in an increasingly competitive market. This leads us to believe
that the IPR licence structure for any next generation mobile technology should
be based on the component price of the radio module built in or attached to
devices.
Vodafone is committed to licensing its next generation mobile radio essential
patents (subject to reciprocity) on fair, reasonable and non-discriminatory
(FRAND) terms, free of charge."

43. Differences from NYSE corporate governance practices
Independence
The NYSE rules require that a majority of the Board must be comprised of
independent directors and the rules include detailed tests that US companies must use
for determining independence. The Combined Code requires a company's board of
directors to assess and make a determination as to the independence of its directors.
While the Board does not explicitly take into consideration the NYSE's detailed tests,
it has carried out an assessment based on the requirements of the Combined Code and
has determined in its judgement that all of the non-executive directors are
independent within those requirements. As at the date of this Annual Report, the
Board comprised the Chairman, four executive directors and eleven non-executive
directors.
Committees
Under NYSE rules, US companies are required to have a nominating and corporate
governance committee and a compensation committee, each composed entirely of
independent directors with a written charter that addresses the Committees'purpose
and responsibilities. The Company's Nominations and Governance Committee and
Remuneration Committee have terms of reference and composition that comply with
the Combined Code requirements. The Nominations and Governance Committee is
chaired by the Chairman of the Board, and its other members are non-executive
directors of the Company and the Chief Executive. The Remuneration Committee is
composed entirely of non-executive directors whom the Board has determined to be
independent. The Company's Audit Committee is composed entirely of non-executive
directors whom the Board has determined to be independent and who meet the
requirements of Rule 10A-3 of the Securities Exchange Act. The Company considers
that the terms of reference of these committees, which are available on its website are
generally responsive to the relevant NYSE rules but may not address all aspects of
these rules.
Corporate governance guidelines
Under NYSE rules, US companies must adopt and disclose corporate governance
guidelines. Vodafone has posted its statement of compliance with the Combined Code
on its website. The Company also has adopted a Group Governance Manual which
provides the first level of the framework within which its businesses operate. The
manual is a reference for Chief Executives and their teams and applies to all directors
and employees. The Company considers that its corporate governance guidelines are
generally responsive to, but may not address all aspects of, the relevant NYSE rules.

44. Statement of corporate governance policy
The Board of directors of the Company is committed to high standards of
corporate governance, which it considers are critical to business integrity and to
maintaining investors' trust in the Company. The Group expects all its directors
and employees to act with honesty, integrity and fairness. The Group will strive
to act in accordance with the laws and customs of the countries in which it
operates; adopt proper standards of business practice and procedure; operate
with integrity; and observe and respect the culture of every country in which it
does business.
The Combined Code
The Company's ordinary shares are listed in the United Kingdom on the London
Stock Exchange. As such, the Company is required to make a disclosure
statement concerning its application of the principles of and compliance with the
provisions of the revised Combined Code on corporate governance (the
"Combined Code"). For the year ended 31 March 2006, the Board confirms that
the Company has been in compliance with the provisions of section 1 of the
Combined Code. The disclosures provided below are nevertheless intended to
provide an explanation of the Company's corporate governance policies and
practices.
US listing requirements
The Company's ADSs are listed on the NYSE and the Company is, therefore,
subject to the rules of the NYSE as well as US securities laws and the rules of the
SEC. The NYSE requires US companies listed on the exchange to comply with
the NYSE's corporate governance rules but foreign private issuers, such as the
Company, are exempt from most of those rules. However, pursuant to NYSE
Rule 303A.11, the Company is required to disclose a summary of any significant
ways in which the corporate governance practices it follows differ from those
required by the NYSE for US companies. A summary of such differences is set
out below. The Company has established a Disclosure Committee with
responsibility for reviewing and approving controls and procedures over the
public disclosure of financial and related information, and other procedures
necessary to enable the Chief Executive and Chief Financial Officer to provide
their Certifications of the Annual Report on Form 20-F that is filed with the
SEC.
Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to
annually assess and make public statements about the quality and effectiveness
of its internal controls over financial reporting. As a non-US company, Vodafone
is first required to report on its compliance with section 404 for the year ended
31 March 2007. Management's report must describe conclusions about the
effectiveness of the Company's internal control over financial reporting based on
management's evaluation as of the end of the Company's most recent fiscal year.

45. The Company has established a Steering Committee to provide strategic
direction to the Company's section 404 compliance efforts and a Programme
Management Office which monitors progress and provides detailed guidance to
the compliance teams that have been set up in the Group's subsidiaries and
central functions. The Company's Audit Committee also plays an active role in
monitoring these efforts. The Audit Committee receives progress updates at each
of its meetings as well as a bi-annual status presentation from the Programme
Management Office. The Company's external auditors have been consulted
throughout the project and will continue to be involved as the Company finalises
its review.
The Company has reviewed the structure and operation of its "entity level"
control environment: the overarching structure of review and monitoring
essential to the management of its business.
Each of the Company's subsidiaries and central functions has ensured that the
relevant processes and controls are documented to appropriate standards,
taking into account the guidance provided by the US Public Company
Accounting Oversight Board's Auditing Standard No. 2 and subsequent SEC
Staff Questions and Answers related to the standard. The approach taken has
been to identify the key financial reporting processes so that, in aggregate, the
Company has reasonable assurance regarding the reliability of its financial
reporting and the preparation of financial statements.
The Company is making satisfactory progress on the work required to enable it
to report on its compliance with section 404 at 31 March 2007.
The Company has also adopted a corporate Code of Ethics for senior executive,
financial and accounting officers, separate from and additional to its Business
Principles, described below.
Information about changes in directors' shareholdings can be found in the
Regulatory News (RNS) feed from the London Stock Exchange.

46. PRODUCT PROFILE
BASIC SERVICES
 Clip
 Call Hold/call waiting
 Call conference
 Clir
 Itemised Bill (Post Paid)
 SMS
 Call Barring (CBARR) (Post Paid)

47. CALLER LINE IDENTIFICATION PRESENTATION (CLIP)
Clip identifies the caller by displaying the number of the caller on the handset. This
allows you the benefit of accepting or rejecting the call; although, at times caller Line
Identification may not appear due to technical problems in the originating network.
CALL HOLD/ CALL WAIT
This feature allows you to receive or make another call, while you are already busy
with a call, without disconnecting it . You can receive or make a second call, by
putting the first call on hold. You billed for both the calls. You can activate call
waiting by using the menu of your cell phone
CALL CONFERENCE (CC)
This feature allows you to have a teleconference with up to five people at the same
time, from wherever you are. You can conference with either cellular or landline
phones, including STD and ISD calls. To make a conference call simply make your
first call. Then put the first call on hold and dial the next number. To conference,
scroll through the handset menu and select the conference feature. Now your call are
connected . to invite another person follow the same steps again
Note:
 Call conference is a handset dependent feature
 You are charged for the time on hold and conference

48.  The originator of the calls will be charged for all the calls initiated by
him.To use the facility you need to activate the “call waiting” feature on
your handset.
CALLER LINE IDENTIFICATION RESTRICTION (CLIR)
Now, with CLIR you can restrict your cellular phone number from being
displayed on the receiver’s cellular phone. This means, you can maintain
complete confidentiality of your number. This feature might not function across
operator networks, but will definitely restrict caller ID when called within the
same cellular operator network’s Mobile numbers.
ITEMISED BILLING
An itemized bill gives you the details of all calls made and received, and of all the
other facilities you availed of, on your mobile number during a month. It also
carries details of the number called/ received, time and date of the call, duration
and the amount charged.
SHORT MESSAGING SERVICE
This feature allows you to send and receive messages to and from, respectively;
almost all national and international cellular operators. SMS allows you access to
services lime receiving stock quotes, horoscopes, Jokes messages, email, news
and many others. It comes as an in built feature to all Vodafone subscribers.
Vodafone offers an array of Services that help you manage your calls better. From
caller Identification to call waiting, from call divert to call conference Vodafone

49. redefines convenience. Most of these features are optional and can be availed of
on request and carry a nominal subscription charge. To activate any feature call
our customers care or visit any Vodafone ‘n’ U Showroom.
CALL DIVERT (CD)
With call Divert, you can divert an incoming call to another cell phone (be it
Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number
(within Andhra Pradesh local dialing list). You can divert your calls.
VALUE ADDED SERVICES
Just when you thought you had the cake, we made it possible for you to eat it too.
Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little
conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all
those "itsy bitsy" wants of yours that together make up THE BIG SMILING
PICTURE.
SMS based services to Voice based ones, the vodafone range cuts across all
modes of communication to ensure the BEST VALUE for your money.
So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it
checking the status of your cousin's train arrival time or arranging a pick up for your
boss's delayed flight, vodafone hands you the power to do it all.

50. You could also book a surprise movie ticket or deliver those dainty dandelions
for your date or access the latest cricket scores or some serious stock information; or
maybe even play downloadable games or chill out with some zany chats with buddies
on-line.
VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND
EXCITING AS YOUR DESIRES.
VALUE ADDED SERVICES - UTTAR PRADESH (E)
SMS SERVICES -
 vodafone Buzz - Subscription Services - 4560456
 SMS Short Code
 Text Messaging
 Dynamic Voice Mail Service
GPRS/EDGE
 vodafone Buzz - Subscription Services - 4560456
 SMS Short Code
 Text Messaging
 Dynamic Voice Mail Service

51. VOICE
 Say vodafone -456
 Ganesha Speaks - 181
 Back ground Music
VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE
vodafone’s 3G compatible network supports general Packet radio
service (GPRS) and EDGE, which allows you to access internet websites and
information portals on your mobile, making it possible to stay informed and
remain truly connected in this dynamically changing and competitive
environment. Gone are the days when connecting to a website from the
mobile took as long as 2 – 3 minutes. GPRS compatible handsets ensure that
as a user, you are “ always on”. There is no need for a dial up connection or
any ISP connection.
Now you can now carry the world Wide Web in their pocket – the
vodafone world. Read email, get stock quotes, check the weather, read the
latest news and even chat with friends and “Buddies” on Idea Network, yahoo,
MSN and ICQ while on the move.
One of the mind – blowing applications on GPRS/EDGE in
multimedia Messaging Service (MMS). Vodafone is among the pioneers in

52. the country to provide MMS. This latest innovation in the area of mobile
communication provides you the ability to communication provides you the
ability to communicate not just in voice or text but also in full color images.
Now you can send your emotions to your near and dear ones; with
photographs, attach voice clips and append text too. Just in case the receiver
does not have on MMS handset, even then the photographs can be accessed
from our website http.//www. vodafone co.in// for your convenience, we have
also created a library of photo album and voice clips, from where you can
choose and send photographs. Further, you can also compose your own MMS
message on the above – mentioned website and send it across to a cellular
phone or any e-mail ID.
With the introduction of GPRS on its networks, vodafone also
supports the use of the GPRS phone as a modem, providing busy lap top
armed executives, like most of you; the opportunity to log in wirelessly while
“ on the go” . thus now you can surf the Internet using our GPRS connectivity
with your computer.
ADVANTAGE OF VODAFONE GPRS
 High speed and “ always on “ internet on the move
 Internet access on prepaid also
 Liberation from the shackles of dial - up or ISP connection.

53.  Receive voice calls or SMS even while logged on to GPRS.
 Revolutionary concept of charging - only for what you send and receive
 Offers MMS, a platform to communicate not just in voice or text but also in
full color images.

54. MARKETING RESEARCH - AN INTRODUCTION
Marketing basically consist of spotting the need of customers and meeting
them in the best possible manner. Marketing Research plays key role in this
process. It helps the firm acquire a better understanding of the consumer, the
competition & The marketing environment. It also aids the formulation of
marketing Mix.
Today carrying out research relating to customers products and market
requires specialized skills sophisticated techniques
DEFINITION OF MARKETING RESEARCH:
“Marketing research is the systematic gathering recording and
analyzing of data about problems relating to the marketing of goods and
services. “
AMERICAN MARKETING ASSOCIATION

55. CLASSIFICATION OF MARKETING RESEARCH PROBLEM
The various marketing research problem can be classified based on the
subject matter of research as shown below:-
1. Research on Product
2. Research on Market
3. Research on consumer
4. Research on advertisement and Promotion
5. Research on distribution
6. Research on Price
7. Research on competition
8. Research on Sales method
Research on Products includes studies on the competitive position of a
product /brand : the level of consumer acceptance of a products/ brands etc.
consumer research includes.
Studies on consumer behavior. Buyer Motives consumer loyalty.
Consumer resistance etc.
Research on market includes market share analysis demand analysis
determining market characteristics, market segmentation studies . Analysis of
market territories etc.

56. Characteristics, market segmentation reveals trends in competition,
evaluates the marketing progress of majors competitors. Shops their strengths
and weakness and analysis their vs. Performance.
Research on distribution includes studies on distribution policies
transportation, warehousing etc.
Research on advertisement and promotion includes studies on
advertising effectiveness, studies on media and their relative effectiveness and
cost- benefits of sales promotion etc.

57. MAIN STEP INVOLVED IN MARKETING RESEARCH
1. Defining the marketing problem tom be tackled and identifying the marketing
research problem involved in the task
2. Specifying the information requirement
3. Developing the research design & research procedure.
4. Gathering the information
5. Analyzing the Information & Interpreting it in terms of the problem being
tackled.
6. Preparing the Research report

58. TECHNIQUES OF MARKETING RESEARCH
Marketing Survey:-
Marketing survey is one of the most widely used M.R. Techniques
market survey is at times viewed as synonyms with market research. It is just
one method of collecting the marketing information required for carrying out
a given marketing research task.

59. STEPS IN MARKET SURVEY
PLANNING THE SURVEY
1. Problem definition
2. Selection of the survey method
3. Sampling
4. Questionnaire development
5. Pilot survey
FIELD WORKS
1. Selection and training of investigator
2. Collection of data
3. Supervision
ANALYSIS AND INTERPRETATION OF DATA
1. Editing
2. Tabulating, Processing & Interpreting data
3. Statistical analysis & Interpreting
REPORT MAKING
1. Summarizing findings & Recommendations
2. Report writing

60. PREPAID PLANS
POST PAID PLANS

62. OBJECTIVE OF SURVEY
This Survey is designed to bring about a sharp
understanding of the market potential for
telecommunication products. The corporate support to
different brands. The study is made to assess and
access the consumer desire from versatile angles
leading to skim out the potentially of market
strengthening Vodafone cellular action plan meeting
future target not only this much but it also makes a
gesture to assess the current to rest competitors of
telecommunication.
The following are the main objectives of this
survey:
1. To find out the degree of market potentiality for Idea.
2. To study the present and future needs of mobile along
with corporate support to a particular brand of
telecommunication connection in comparison to other
competitor of telecom.

63. 3. To study the impact of attributes like price quality of
connectivity and services etc. for preferring a particular
brand of telecommunication connection.
4. To assess the potentiality of respondent as future target
customer for Vodafone telecommunication.

64. OBJECTIVES OF THE RESEARCH
The main aim of research is to find out the truth
which is hidden and which has not been discovered yet.
Though yet each research study has its own specific
purpose thesis can be:-
1. To gain familiarity with a phenomenon or to achieve new
insights into it (exploratory or formative research).
2. To portray accurately the characteristics of a particular
individual situation or a group (descriptive research).
3. To determine the frequency with which some thing
occurs or with which it is associated with something else
(diagnostic research).
4. To test a hypothesis of a casual relationship between
variables (hypothesis- testing research).

65. TYPES OF THE RESEARCH
The basic types of Research are as follows:
1. Descriptive Research:
The major purpose of this research is sales
promotion activities in telecom with special Reference to
idea Cellular.
2. Analytical Research:
In this Research the researcher has to use facts
or information already available and analyze these to
make a critical evaluation of the material.
3. Applied Research:
It aims at finding a solution for an immediate
problem facing a society or a industrial / business
organisation.
4. Fundamental Research:
It mainly concerned with generalization and with
the formulation of a theory.

66. 5. Quantitative Research:
It is based on the measurement of quantity or
amount. It is applicable to phenomena that can be
expressed in terms of quantity.
6. Qualitative Research:
It is concerned with the qualitative phenomenon is
phenomena relating to or involving quality or kind.
7. Conceptual Research:
It is related to some abstract ideas or theory.
8. Empirical Research:
It is data based research coming with conclusions,
which are capable of being verified by the observation
and experiment.
9. Diagnostic Research:
Such a research follow case study method or in
depth approaches to reach the basic casual relation.

67. 10. Exploratory Research:
The objective of this research is the development
of hypothesis rather than their testing.
My Research:
My research is for “ Viability and Presence of
telecom product at non telecom outlets with
reference to Allahabad city" which is being done by
myself first time for "Vodafone cellular" so my research
is exploratory research.

68. RESEARCH PROCESS
Formulating the Research Problem
↓
Extensive Literature Survey
↓
Preparing the Research Design
↓
Determining Sample Design
↓
Collection the Data
↓
Analysis of Data
↓
Preparation of Report

69. Function of Research Design
1. Statement of evidence needed to solve the problem.
2. Anticipation of what will be done with the data to provide
answer to problem.
3. Specification of evidence from where it will be obtained
and how.
4. Statement of basic schemes whereby answers will be
revealed and validated.
5. A guide for the calculation and approval of the feasibility
and cost of project.
6. Provision of blue prints or plan 6 or guiding the work.
Types of Research Design
There are three types of Research Design.
1. Research Design in case of exploratory research
studies.
2. Research Design in case of descriptive and diagnostic
research studies.
3. Research design in case of hypothesis- testing research
studies.

70. My Research Design
My research was exploratory research so I am
discussing only exploratory research design. In
exploratory research design hypothesis is developed on
the basis of the influencing variables which are
available. The main purpose to do research design is to
find new ideas for which the researcher must always
remain alert. There are three principles stages of
exploratory research design.
First Stage: Survey of secondary information sources.
Second Stage: Interview with knowledge persons.
Third Stage: Examination of situation that are analyses
to the problem.
Sampling Design:
It refers to the technique or the procedure the
researcher would adopt in selecting item for the sample.
Different Types of Sample Designs:
There are basically two types of sample designs:
1. Non- probability sampling.
2. Probability sampling.

71. My Sampling Design:
For the survey of Vodafone cellular in the Siddharth
Nagar city.
Methods of Data Collection
There are two types of data:
1. Primary data
2. Secondary data.
Primary Data:
The primary data are those which are collected a fresh
and for the first time and thus happen to be original in
character.
Secondary Data:
In the case of secondary data the nature of data
collection work is merely that of complication.
Collection of Primary Data:
1. Observation Method.
2. Interview Method.
3. Through questionnaire.
4. Through schedules.

72. Collection of Secondary Data:
1. Various Publication of the Central, State and local
government.
2. Technical and trade journals.
3. Book magazines and newspapers.
4. Report and publications of various associations
connected with business and industry, bank stock
exchange etc.
5. Reports prepared by research scholars, universities
economists etc. in different field.
Collection of My Secondary Data
In my research study I used only primary data and I
collected it through the questionnaire methods, I
collected these data from Siddharth Nagar.
Limitation of Research Report
1. The finding of this survey were made on the basis of the
data provided by the people.
2. We have to collect the information according to the
convenience of the people hence the data may not be
accurate.

74. RESEARCH METHODOLOGY
Preplanning is sin qua non for any kind of work.
Preliminary preparation leads to reach closer to the
successful achievement of the target. Initially the topic
of work upon was decided and basing on which certain
imitative to minimize the gap between planning and
achievement was taken. Finally a questionnaire was
framed in such a fashion focusing certain most
important points.
(a) Large no. of customer.
(b) Availability of various telecom and non telecom outlet.
(c) Quality of coverage for existing outlet.
(d) Total no. of existing telecommunication user and their
level of satisfaction.
(e) Availability of basic amenities in a particular city / town /
village.
(f) Finally assessing the exact living standard of the people
in a particular city / town / village.
Data Surface : Primary Data.
Research Approach : A survey of telecom and non
telecom outlet.

75. Research Instrument : Schedule A schedule was
prepared and used for collection the primary data. The
schedule consisted of question related to:-
(a) Usage of telecommunication connection and their
coverage connectivity.
(b) Availability of various accessories of telecommunication.
(c) Present condition of existing telecommunication system.
(d) Availability of various towers in the particular area.
Objective Schedule:
To gather the full detail to arrive at the present and
accurate living standard. Comparison to other telecom
with special reference to idea.
Sample Size: 500
Structured questionnaire help in collection data, (Primary data). Secondary
data were collected by the internet (www.vodafone.com).

77. For Telecom Outlets
Are you selling Sim card?
Yes No
72% 28%
28%
No
ye s
72%

78. Which type of sim service Provided ?
Pre Paid Post Paid Both
70 % 20 % 10 %
10%
20% Pre Paid
Post Paid
Both
70%

79. Are you sell recharge voucher’s ?
Yes No
68% 32%
32%
Yes
No
68%

80. Which kind of recharge vouchers sell mostly ?
Paper Recharge Electronic Recharge Both
45 % 30% 25 %
25%
Paper Recharge
45%
Electronic
Recharge
Both
30%

81. How many Network available at your outlet ?
Two Four Six All available
10 % 35 % 25 % 30 %
10%
30%
Two
Four
35% Six
All available
25%

82. Which Network you prefer to sell ?
Hutch BSNL Idea Airtel Tata Reliance
30% 20% 10 % 20% 08% 12%
Hutch
30% 20%
BSNL
Idea
20%
Airtel
Tata
08%
10%
12% Reliance

83. What’s the consumer need and demand at you outlet ?
Better service Better scheme Both of them
25 % 35 % 40 %
25%
40% Better service
Better scheme
Both of them
35%

84. Do you have any problem with any service provider ?
Yes No
39 % 61%
39%
No
Yes
61%

85. Would you like to prefer those service provider who provide
better service and attractive margin ?
Yes No
90 % 10 %
10%
Yes
No
90%

86. Are you satisfy with the current Vodafone plans and service ?
Yes No Can’t say
35 % 25 % 40 %
35%
40% Yes
No
Can’t say
25%

87. For Non Telecom outlets
Do you sell Sim & Recharge?
Yes No
70% 30%
30%
Yes
No
70%

88. Why don’t you sell recharge to your existing customer?
Financial Problem Unawareness of Unavailability of Other reason
Schemes Service
39% 24.5% 16.5% 20.%
Financial P roblem
20.00%
39% Unawareness of
S chem es
16.50% Unavailability of
S ervice
Other reason
24.50%

89. Do you know the attractive margins & schemes?
Yes No
59% 41%
41%
Yes
No
59%

90. Is there any demand of Sim & Recharge?
Yes No Upto some extant
60% 30% 10%
10%
30%
No
Yes
Upto some extant
60%

91. Does you existing loyal customers have use of mobile?
Yes No
83.60% 16.40%
16.40%
Yes
No
83.60%

92. Would you like to sell Sim & Recharge when your customer
demands?
Yes No
90% 10%
10%
Yes
No
90%

93. LIMITATIONS
There are different reason in the different to
markets for not using the Vodafone cellular. The
limitation's which was found by me are as under.
1. Lack of proper advertisement and hoarding Vodafone
cellular are firstly emphasizing on the urban area &
developed markets only.
2. Lack of tower's of the Vodafone cellular in many places.
3. Lack of regular visit is the small markets.
4. Lack of information provided by the company to the rural
area people.
5. Lack of taking interest in the eastern U.P. region.

95. RECOMMENDATIONS
Vodafone cellular is the growing and big competitive
industries, today in telecommunication sector there are
many company, like BSNL, Airtel, Reliance and now idea
& TATA has also launched his telecommunication
service TATA Indicom, so, Vodafone has to face many
competition in the market in the case of sales promotion
activities in telecom with special reference to vodafone
cellular, so, Vodafone has improve thee tower in the
Rural area also I want to recommended to Vodafone
cellular to established there tower as fast as they can do
so, Vodafone is a big and stable company so they have
to improve themselves as a good telecom service
provider.

96. PROMOTION
Another one of the 4P's is 'promotion'. This
includes all of the tools available to the marketer for
'marketing communication'. As with Neil H.Borden's
marketing mix, marketing communications has its own
'promotions mix.' Think of it like a cake mix, the basic
ingredients are always the same. However if you vary
the amounts of one of the ingredients, the final outcome
is different. It is the same with promotions. You can
'integrate' different aspects of the promotions mix to
deliver a unique campaign. The elements of the
promotions mix are:
 Personal Selling
 Sales Promotion
 Public Relations
 Direct Mail
 Trade Fairs and Exhibitions
 Advertising

97.  Sponsorship
The elements of the promotions mix are integrated
to form a coherent campaign. As with all forms of
communication. The message from the marketer follows
the 'communications process' as illustrated above. For
example, a radio advert is made for a car manufacturer.
The car manufacturer (sender) pays for a specific advert
with contains a message specific to a target audience
(encoding).
It is transmitted during a set of commercials from
a radio station (Message / media). The message is
decoded by a car radio (decoding) and the target
consumer interprets the message (receiver). He or she
might visit a dealership or seek further information from
a web site (Response). The consumer might buy a car or
express an interest or dislike (feedback). This
information will inform future elements of an integrated
promotional campaign. Perhaps a direct mail campaign
would push the consumer to the point of purchase.
Noise represent the thousand of marketing

98. communications that a consumer is exposed to
everyday, all competing for attention.
The Promotion Mix
Let us look at the individual components of the
promotions mix in more detail. Remember all of the
elements are 'integrated' to form a specific
communications campaign.
1. Personal Selling
Personal Selling is an effective way to manage
personal customer relationships. The sales person acts
on behalf of the organization. They tend to be well
trained in the approaches and techniques of personal
selling. However sales people are very expensive and
should only be used where there is a genuine return on
investment. For example salesmen are often used to sell
cars or home improvements where the margin is high.

99. 2. Sales Promotion
Sales promotion tend to be thought of as being all
promotions apart from advertising, personal selling, and
public relations. For example the BOGOF promotion, or
Buy One Get One Free. Others include couponing,
money-off promotions, competitions, free accessories
(such as free blades with a new razor), introductory
offers (such as buy digital TV and get free installation),
and so on. Each sales promotion should be carefully
costed and compared with the next best alternative.
3. Public Relations (PR)
Public Relations is defined as 'the deliberate,
planned and sustained effort to establish and maintain
mutual understanding between an organization and its
publics' (Institute of Public Relations). It is relatively
cheap, but certainly not cheap. Successful strategies
tend to be long-term and plan for all eventualities. All
airlines exploit PR; just watch what happens when there
is a disaster. The pre-planned PR machine clicks in very
quickly with a very effective rehearsed plan.

100. 4. Direct Mail
Direct mail is very highly focussed upon targeting
consumers based upon a database. As with all
marketing, the potential consumer is 'defined' based
upon a series of attributes and similarities. Creative
agencies work with marketers to design a highly
focussed communication in the form of a mailing. The
mail is sent out to the potential consumers and
responses are carefully monitored. For example, if you
are marketing medical text books, you would use a
database of doctors' surgeries as the basis of your mail
shot.
5. Trade Fairs and Exhibitions
Such approaches are very good for making new
contacts and renewing old ones. Companies will seldom
sell much at such events. The purpose is to increase
awareness and to encourage trial. They offer the
opportunity for companies to meet with both the trade
and the consumer. Expo has recently finish in Germany

101. with the next one planned for Japan in 2005, despite a
recent decline in interest in such events.
6. Advertising
Advertising is a 'paid for' communication. It is
used to develop attitudes, create awareness, and
transmit information in order to gain a response from the
target market. There are many advertising 'media' such
as newspapers (local, national, free, trade), magazines
and journals, television (local, national, terrestrial,
satellite) cinema, outdoor advertising (such as posters,
bus sides).
7. Sponsorship
Sponsorship is where an organization pays to be
associated with a particular event, cause or image.
Companies will sponsor sports events such as the
Olympics or Formula One. The attributes of the event
are then associated with the sponsoring organization.
The elements of the promotional mix are then
integrated to form a unique, but coherent campaign.

102. CONCLUSION
With this the researcher come to the conclusion
part of the research report. It was a wonderful
experience for the researcher of working on the topic
selected by him. Although it was not an easy task
collecting information in the competitive market of
telecom services. But taking up the challenge itself was
very interesting.
• It is clear from the analysis Vodafone cellular is much
better than other telecom due to the survey of Siddharth
Nagar according to the customer of Siddharth Nagar
living standard of high people and lower people.
• By the survey I have found that there are many telecom
company but and many competitors in market but no any
one defeat the Vodafone cellular.
• Many activity of Vodafone cellular as tariff plan, Recharge, there
activity customer satisfaction and prove all the best of other
telecom.

108. QUESTIONNAIRE
OBJECTIVE : - Viability and Presence of telecom product in non telecom
outlets with reference to Siddharth Nagar.
Name of the owner……………………………………………………………
Shop Name…………………………………………………………
Address………………………………………………………
Contact no.………………………………………………………
For Telecom Outlets
Q1. Are you selling Sim card?
YES NO
Q2. Which type of sim service Provided ?
PRE PAID POST PAID BOTH
Q3. Are you sell recharge voucher’s ?
YES NO
Q4. Which kind of recharge vouchers sell mostly ?
PAPER RECHARGE ELECTRONIC RECHERGE BOTH
Q5. How many Network available at your outlet ?

109. TWO FOUR SIX ALL AVAILABLE
Q6. Which Network you prefer to sell ?
HUTCH BSNL IDEA
AIRTEL TATA RELIANCE
Q7. What’s the consumer need and demand at you outlet ?
BETTER SERCIVE BETTER SCHEME BOTH OF
THEM
Q8. Do you have any problem with any service provider ?
YES NO
Q9. Would you like to prefer those service provider who
provide better service and attractive margin ?
YES NO
Q10. Are you satisfied with the current Vodafone plans and
service?
YES NO CAN’T SAY
For Non Telecom outlets

110. 1. Do you sell Sim & Recharge?
A. Yes B. No.
2. Why don’t you sell recharge to your existing customer?
A. Financial Problem B. Unawareness of Schemes
C.Unavailability of Service D. Other reason
3. Do you know the attractive margins & schemes?
A. Yes B. No.
4. Is there any demand of Sim & Recharge?
A. Yes B. No. C. Upto some extant
5. Does you existing loyal customers have use of mobile?
A. Yes B. No
6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.

112. BIBLIOGRAPHY
Philip Kotler : Principle of marketing
practice Hall of India
Pvt. Ltd.
C.R. Kothari : Research methodology
vishwa prakashan New
Delhi.
News paper : Times Of India.
Internet : www.vodafone.com