Basics of Android Note :- All information is gathered from various sources and presentation is created with best of my knowledge.

2. Device for voice communication
Alexander Graham Bell (1876)

3. Everyday life‘s tools
Computer
Email
Fax
Radio
Music player
Word processor Credit cards

4. Smartphones
Computer
Email
Fax
Radio
Music player
Word processor
Smart phone
Mobile phones are first introduced in mid 1980s
Additional features can be installed
LandLine

5. The world of Smartphones..
A journey to a smart, efficient and effective life

6. Features of Smartphones..

7. Google Maps

8. Animations..

9. Accelerometer

10. NFC(Near Field Communication)

11. Screen Size
Screens larger than 4 inches

12. Audio/Video Entertainment

13. Internet & Search

14. Voice Search

15. BarCode Scanner

16. Material Design

17. Fingerprint API

18. Split Screen

19. Virtual Reality

20. VR/AR
 With virtual reality, you can swim with sharks. And with augmented reality,
you can watch a shark pop out of your business card. While VR is more
immersive, AR provides more freedom for the user, and more possibilities for
marketers because it does not need to be a head-mounted display.

21. Self driven Car

22. Results(the addiction)

25. Smartphone Penetration

30. Internet usage in India outstrips
traffic from desktops

31. Various Smartphones & their share

32. Shares..

33. Market Shares

34. History
Andy Rubin and Danger
Several years before Android existed, there was a
small mobile software company called Danger,
founded by veteran Apple engineer Andy Rubin.
Hiptop, a smartphone with a landscape keyboard and software that made
instant messaging, web browsing, and email equally important in the
interface.
Through a partnership with T-Mobile, Danger rebranded the Hiptop to
Sidekick
Google's Larry Page and Sergey Brin soon were spotted rocking Sidekicks

35. History
Android was founded in Palo Alto, California in
October 2003 by Andy Rubin, Rich Miner,
Nick Sears and Chris White who work at
“Google” to develop.
Andy Rubin

36. ORIGIN OF ANDROID
Android was purchased by the GOOGLE in
AUGUST, 2005 for ~50 million $.
The open handset alliance, a group of several
companies was formed -5 November 2007
Android beta released-12 November 2007

37. OHA(Open Handset Alliance)

38. App Stores

39. Apps Downloads

40. Angry Birds-a case study
 In early 2009, Finland based games
make, Rovio.
 Inspired by the then swine flu
epidemic, were chosen.
 initial budget of just $25,000
 The game started out life on the
iPhone – launching first on Apple's
iOS.
 The You Tube video, boosted version
of the paid-for app and lite version
were released over the course of
three days.
 The immediate result? Angry Birds jumped almost overnight from number 600, to
number one in Apple’s App Store. By April, Angry Birds was also the number one
app in the US too.
 Initial launch on Apple devices only, Rovio has since developed Angry Birds for a
multitude of other devices – such as Android handsets and the iPad.

41. Stats…
1 Total Downloads 200 million
downloads
2 Total Cost $100,000
3 AppStore
downloads
20 million
Paid Version 7 million(making
it the most
purchased iPhone
app of all time.)
4 Android 100million

42. When the Android Version of the game released on Getjar.com, there
were 90,000 downloads within seconds, causing the app store to crash.
The game is also set to make debut on Xbox 360, PS3 and Nintendo
Wii later this year.
Critical Success factors:
 Focus on touch Screens
 High production value
 Simple yet engaging concept:
 Right Pricing Strategy:
 Keeping the popularity alive:

43.  free-to-play, location-based augmented reality game
 quickly became a global phenomenon and was one of the
most used mobile apps
 downloaded by more than 130 million people worldwide
 launch began on July 6, 2016
 Nintendo's share price rising by an initial 10%
 ] and by July 14 shares rose to as high as 50%.
 Despite Nintendo only owning a 32% stake in the
Pokémon franchise, an undisclosed stake in
Niantic
John Hanke, the founder of Niantic

44. Similar Successful Apps

45. Why Android
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46. Putting the Mobile App Market in Perspective
 As of May 2010, more than 240,000 apps are available from 7 stores
on 7 platforms (CTIA)
 In 2010, it is estimated that consumers spent $6.2 billion in mobile
app stores worldwide to download more than 8 billion apps – 8 out
of 10 of which are free (CTIA)
 45% of developers plan to monetize their apps directly, in other
words outside the app stores (Bango Analytics)
 Gartner forecasts the total app revenue will increase to nearly $30
billion by 2013 with over 21 billion downloads. The number of free or
ad-funded apps will increase to 87%.
 Demand for mobile apps expected to peak in 2013
New App Stores recently launched; recent industry estimates:
• 300,000 apps developed,
• 10.9 Billion downloads

47. Mobile OS Market Share (India)
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48. The App Marketplace as of June 2010
App store size – total number of
applications
Apple 150,998
Android 19,897
Ovi (Nokia) 6,118
BlackBerry 4,756
Palm 1,452
Windows 693
Average price for all paid
apps
Apple $3.62
BlackBerry $8.26
Android $3.27
Ovi (Nokia) $3.47
Palm $2.53
Windows $6.99

49. Where should you focus your efforts?
 Developing your own proprietary
app and marketing it yourself;
maybe you can be the next ‘Angry
Birds’!
 Developing apps requested by other
firms, ie: marketing departments for
brands such as:
 Retailers
 Radio stations
 Music groups
 Business services
 and more
45% of app
developers plan to
monetize their
apps directly,
meaning
OUTSIDE the app
stores

50. How do you make money?
 Self-developed &
marketed apps
 Pay to download
 In-App advertising
 Pay for enhanced version
 Apps for clients
Flat fee based on scope of
work
◦ Hourly fees
◦ % of revenue earned by app

51. The mobile industry will invest $1.1 trillion
by 2017 and the ecosystem around it is
expected to employ 10 million people
globally, said a report released by global
industry body GSM Association said.
Job Opportunities ?

52. Trends in Android Job Market
Indian Mobile Applications Market is on a rise
According to a TOI article, India is the third fastest growing mobile
applications market.
Salary standards in India for Application developers
The starting salary of a developer is estimated as INR 3-5 lakh per
annum.
Android Jobs for skill-sets other than developers -
Testers , Quality Assurance and Malwares Analyzers.

53. Trends in Android Job Market
Percentage of Job Postings in Job is Job, India containing the keyword
‘Android’

54. Trends in Android Job Market
Top 10 keywords posted and searched in the website (January 2012
analysis).
 HTML5
 MongoDB
 iOS
 Android
 Mobile App
 Puppet
 Hadoop
 jQuery
 PaaS
 Social Media
iOS, Android and Mobile App have found a place in the top 10.

55. Types of Mobile App
• Mobile Web App (HTML5)
• Hybrid Mobile App
• Mobile Native App
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56. Mobile Web App
Pros:
•No Installation, remains updated, readily available
•Single code base, cross platform compatibility
•Provides access to lots of native features
•Can be pinned to home screen
•Can work offline
•Progressive web apps
Cons:
•Limited storage
•Runs inside a browser
•Can’t match the performance of native apps
•Few native feature access are not available, eg: Contacts
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57. Hybrid Mobile App
• Hybrid development combines the best of both
the native and HTML5 worlds.
• Hybrid is a web app, primarily built using
HTML5 and JavaScript, that is then wrapped
inside a thin native container that provides access
to native platform features.
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58. Categories of Android Applications
There are many android applications in the market. The top categories are −
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59. History of Android
The code names of android ranges from A to N currently, such as Aestro, Blender,
Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwitch, Jelly
Bean, KitKat, Lollipop, Marshmallow and Nougat, Oreo.
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60. History of Android Applications
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61. Android – Editors and IDEs
 Android Studio
 Eclipse
 Ionic
 DroidEdit
 Cordova
 Corona
 Titanium
 Xamarin
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62. Hardware Requirements
 Microsoft® Windows® 7/8/10 (32- or 64-bit)
 8 GB RAM recommended. Requires 1GB for the Android Emulator
 4 GB of available disk space recommended (500 MB for IDE + 1.5 GB
for Android SDK and emulator system image)
 1280 x 800 minimum screen resolution
 For accelerated emulator: 64-bit operating system and Intel®
processor
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63. Software Requirements
 Java Runtime Environment (JRE)
 Android Studio
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