The document discusses how publishers can translate their passion into successful publishing. It outlines five key steps: 1) Build the right book by focusing on positioning and ensuring it answers "Why will people buy this book?". 2) Listen to customers to get feedback and advice. 3) Personally promote the book using your passion. 4) Coordinate the publication date and publicity timing. 5) Mark successes to build momentum for future titles. Translating passion through these steps can help create publishing miracles.