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SOUTH SHORE .CA BEST PRACTICES TO INCREASE ONLINE SALES Las Vegas- Jan 2011
LONG  TAIL  EFFECT = $ #products Success  of  online  retailers Brick & Mortar Retailers  BEST SELLERS Pure digital Retailers No limit : MULTIPLY YOUR SUCCESS!!! Hybrid Retailers In store Online
The   STARTING POINT  for online success… your   WEBSITE 2. Sell your product. Put info easy to access 3. Less is  always more. Don’t loose your customers…
Be structured. Use a hierarchical structure Conventions are  your friends Make obvious what is clickable IDEAL HOME PAGE Break pages into defined areas
Large picture  Full Description All Features Clear  Shipping info Complete Title Cust. Ratings Price (diff. font) Available colors Products of the  same collection IDEAL  PRODUCT PAGE Related pictures
Sell your product. 0 More features?  Focus on info Less features? Focus on image
Sell your product. Many details?  Make them visible!
Sell your product. Many options/colors?  Show them all!
Less is always more. Do not incite use of the  BUTTON
FOLLOW US!
Steve Krug  Don’t Make me Think Matt Balara   Flogging Design: Daily Disasters &  Best Practice in Online Shop Design   Thanks to:

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Improve your e commerce with these best practices-south shore jan 2011

  • 1. SOUTH SHORE .CA BEST PRACTICES TO INCREASE ONLINE SALES Las Vegas- Jan 2011
  • 2. LONG TAIL EFFECT = $ #products Success of online retailers Brick & Mortar Retailers BEST SELLERS Pure digital Retailers No limit : MULTIPLY YOUR SUCCESS!!! Hybrid Retailers In store Online
  • 3. The STARTING POINT for online success… your WEBSITE 2. Sell your product. Put info easy to access 3. Less is always more. Don’t loose your customers…
  • 4. Be structured. Use a hierarchical structure Conventions are your friends Make obvious what is clickable IDEAL HOME PAGE Break pages into defined areas
  • 5. Large picture Full Description All Features Clear Shipping info Complete Title Cust. Ratings Price (diff. font) Available colors Products of the same collection IDEAL PRODUCT PAGE Related pictures
  • 6. Sell your product. 0 More features? Focus on info Less features? Focus on image
  • 7. Sell your product. Many details? Make them visible!
  • 8. Sell your product. Many options/colors? Show them all!
  • 9. Less is always more. Do not incite use of the BUTTON
  • 11. Steve Krug Don’t Make me Think Matt Balara Flogging Design: Daily Disasters & Best Practice in Online Shop Design   Thanks to: