Blogging and Social Media for Self-Storage
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The focus of marketing is shifting toward social media and informative, entertaining, and genuine content. Learn how to make your self-storage blog your main marketing tool, and supplement your success with smart social media tactics.
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Blogging and Social Media for Self-Storage
- 1. Blogging + Social Media For Self-Storage Rachel Greenfield Marketing Manager
- 2. Social is smart for business. • SEO • Branding • Add value with useful content • More measurable than you think
- 3. Self-Storage Blogging Agenda 1. Why is blogging important? 2. How do you maintain a company blog? 3. What else can you do?
- 4. Blogging matters for your business. PRPR Social Media Social Media BrandingBrandingSEOSEO Blogging: The Cornerstone of Modern Media Blogging: The Cornerstone of Modern Media
- 5. Maintain a company Blog
- 7. Use an editorial calendar.
- 8. Step Two: Write Value PropValue Prop Story IdeasStory Ideas LogisticsLogistics • Position as local voice and expert • Find a unique angle • Position as local voice and expert • Find a unique angle • Company and industry updates • Interactive contests and polls • Storage and moving tips • Company and industry updates • Interactive contests and polls • Storage and moving tips • Hire an intern • Link back to other pages on your site • Hire an intern • Link back to other pages on your site
- 11. Promote your best content. Start with… •Staff friends and family •Local organizations •Local bloggers/reporters •Non-competing industry connections
- 12. What else can you do?
- 13. Search for related blogs. Use Google Reader to keep up with new entries on multiple blogs.
- 14. Contribute to discussions. 1. Log in using your social media accounts. 2. Contribute meaningfully to the discussion. 3. Include a link to your website.
- 15. Reach out to bloggers.
- 16. Does it work? Tracking + Analytics • Exclusive offers • Unique phone # (CallFire.com) • Google Analytics! • Social metrics: FB Insights, Sprout Social, HootSuite
- 17. Fun ideas for the road. Bye! • Invite user-generated photos, videos, stories about product • Ask / Answer • Poke fun at the mundane • When in doubt cute animals
- 19. 720 Brazos St., Suite 300 Austin, TX 78701 Direct: (954) 554-4070 rachel@sparefoot.com
Notas del editor
- Why it matters for your business Blogging is a cornerstone of modern media and has marketing benefits for self-storage businesses. Running your own blog, or even just participating in blog communities*, boosts your facility’s efforts in... SEO : Google loves fresh content on your website, and you can cross-link from posts. When people visit/share/like your blog posts = traffic + positive SEO cues. PR : Contribute news/guest blog posts, be the expert resource to other blogs for mentions and links. Social : Participate and connect with peers online, find share-able content, promote your profiles. Branding : Add value and identity to your company locally and in self-storage world.
- Don’t have one yet? Add a Wordpress blog to your website’s domain. Publish ~weekly.
- Position yourself as a local voice and expert on storage/moving/whatever topics. Look at other storage blogs and find a unique angle for yours. Need story ideas? Local events, facility updates, unique storage uses, fun work stories, opinion on industry trends, customer profiles, storage FAQ, review a related product, report on a trade show, staff profiles, run a contest, take a poll, share company history, show off charity efforts, talk about the future, top 10 list/resources roundup... Hire an intern (sharp English/journalism majors) to write content and edit for you. Remember to include links back to other pages of your website from keywords in each post.
- Use accounts on social media sites (you have those, right?) to log in with branded identity and add comments to blog posts. Contribute meaningfully to discussion + include a link to your website.
- Promote by commenting on other local/storage/related blogs with a link back to your blog (more on comments below) + use social media + your website + biz card + email sig + newsletters, etc.
- *If your business is small and you can’t spare resources for your own blog, you can still benefit: OR if you want to do more promotion with your existing blog
- Search for blogs on topics like your city/neighborhood, self-storage, moving, small biz, etc.— should relate to your business. Use Google Reader to keep up. Local publications/newspapers have blogs you can follow, too.
- Use accounts on social media sites (you have those, right?) to log in with branded identity and add comments to blog posts. Contribute meaningfully to discussion + include a link to your website.
- Submit guest articles to blogs you read that accept contributors/guest bloggers. Share your expertise + request a link back to your website in article. Pitch your company news/other story ideas to relevant blogs for mentions and links.