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Measuring Buzz Event, PPT #4 Hosted by SpeakerBox
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Jonah Paransky, StackSafe
1.
Buzz Marketing –
StackSafe Experience
2.
Buzz Generation Tactics
– StackSafe Launch Commission primary research Create problem-focused content based on research results Employ social along with traditional tactics to raise visibility Launch at influencer focused and customer focused venues Communicate early and often with influencers StackSafe Proprietary and Confidential 2 Copyright © 2007-2008 StackSafe, Inc. All rights reserved.
3.
Results
Significant Industry Accolades Forrester “Hot Company to Watch in 2008” InfoWorld “10 Hottest Tech Startups of 2008” Named Gartner “Cool Vendor in IT Operations, 2008” 2008 ITIL Pink Elephant ‘Innovation of the Year’ award winner InformationWeek ‘Startup of the Week’ Network World ‘IT Management Software Company to Watch’ Disproportionate coverage Coverage in over 50 business features Technorati authority of 37 (6th in IT Operations blogs) Coverage by all major industry analysts within 4 months of launch Growing corporate momentum StackSafe Proprietary and Confidential 3 Copyright © 2007-2008 StackSafe, Inc. All rights reserved.
4.
2007-11-23
2007-12-03 2007-12-13 2007-12-23 2008-01-02 2008-01-12 2008-01-22 2008-02-01 2008-02-11 2008-02-21 Blog Subscribers 2008-03-02 2008-03-12 2008-03-22 2008-04-01 2008-04-11 2008-04-21 2008-05-01 2008-05-11 2008-05-21 StackSafe Blog Subscribers StackSafe Proprietary and Confidential 2008-05-31 2008-06-10 Copyright © 2007-2008 StackSafe, Inc. All rights reserved. 2008-06-20 2008-06-30 2008-07-10 2008-07-20 2008-07-30 2008-08-09 2008-08-19 2008-08-29 2008-09-08 2008-09-18 2008-09-28 4
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