11. Search engine optimisation “ If I was searching for the kind of products and services that I offer, which keywords would I type into a search engine? Ask yourself… SEO is improving the volume or quality of traffic to a web site from search engines by editing content and coding to increase relevance to keywords and allow indexing by search engines
12. Content syndication Making material available to multiple other sites, eg via web feeds. Also refers to licensing of website content so that other websites can use it
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14. Mobile internet Don’t just think search engines – mobile internet is much more
15. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content
16. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content