This document provides 8 tips for marketing a concierge medical practice to millennials. The tips include maintaining an online presence through reviews and social media, emphasizing short wait times, promoting 24/7 availability, being transparent about costs, offering preventative health plans, demonstrating personalized care, sharing the practice's story, and posting patient testimonials prominently on the website. The goal is to appeal to millennials' preferences for convenience, transparency, personalized care, and engagement through digital platforms and personal connections.
4. MAINTAIN A VIBRANT
INTERNET PRESENCE
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Reading online reviews is an
important part of Millennials'
healthcare selection process.
Update your practice website with
patient testimonials.
Post news and insights on social
media (in line with HIPAA guidelines).
5. EMPHASIZE BRIEF
WAITING TIMES
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Millennials often forego a visit to
their primary care physician in favor
of an acute care clinic to receive
expedited treatment.
Promptly scheduled appointments
and 'no-wait waiting rooms'
associated with concierge
medicine can benefit these fast-
moving patients.
7. BE TRANSPARENT
WHEN EXPLAINING
ASSOCIATED COSTS
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ManyMillennialshavelimitedcash
andappreciateknowinghowtheir
healthcaremoneyisbeingused.
Presentmembershipfeesandextra
costsupfrontandconsiderhowto
assistthesepatientsinunderstanding
theirinsuranceinformation.
8. OFFER DEVELOPMENT
OF A PREVENTIVE
HEALTH PLAN
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ManyMillennialscareabouttheir
physicalfitnessandwanttoestablish
healthyeatinghabits.
Partnerwiththemtocreateaplanfor
preventivecarethatfocusesontheir
wellnessforyearstocome.
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Not a concierge medicine physician?
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youtomakethetransition.
Visit www.specialdocs.com
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