The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.
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Healthcare Pr 360
1. Healthcare PR: A 360 ° View The Changing Communications Atmosphere…
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4. Mass Communications Channels Losing Power Landscape changing with advent of satellite radio 77% spend “a lot of time” reading health and medicine stories Local, health news still popular BUT Explosion in new comm. vehicles such as blogs, texting, social networks, etc. Local TV News Down 30% Regular viewership is 54% Nightly Network News Down 53% Regular viewership is 28% Regular listenership is 36% Radio Down 23% Regular readership is 40% Papers Down 31%
20. Reputation: It’s All About Relationships Branded Web Site News Article on Research YOUR BRAND or HEALTH ISSUE Unbranded Online Community Branded Event Word of Mouth Doctor’s Office Materials Patient Profile News Story Conversation with HCP