Learn how Splunk, the Data-to-Everything Platform is removing the barriers between data and action.

1. © 2 0 1 9 S P L U N K I N C .
The
Data-to-Everything
Platform

2. During the course of this presentation, we may make forward‐looking statements regarding
future events or plans of the company. We caution you that such statements reflect our
current expectations and estimates based on factors currently known to us and that actual
events or results may differ materially. The forward-looking statements made in the this
presentation are being made as of the time and date of its live presentation. If reviewed after
its live presentation, it may not contain current or accurate information. We do not assume
any obligation to update any forward‐looking statements made herein.
In addition, any information about our roadmap outlines our general product direction and is
subject to change at any time without notice. It is for informational purposes only, and shall
not be incorporated into any contract or other commitment. Splunk undertakes no obligation
either to develop the features or functionalities described or to include any such feature or
functionality in a future release.
Splunk, Splunk>, Turn Data Into Doing, The Engine for Machine Data, Splunk Cloud, Splunk
Light and SPL are trademarks and registered trademarks of Splunk Inc. in the United States
and other countries. All other brand names, product names, or trademarks belong to their
respective owners. © 2019 Splunk Inc. All rights reserved.
Forward-
Looking
Statements
© 2 0 1 9 S P L U N K I N C .

3. © 2 0 1 9 S P L U N K I N C .
Our World
Never Stops
Evolving.
New Ideas. New Devices. New Processes.
© 2 0 1 9 S P L U N K I N C .

4. © 2 0 1 9 S P L U N K I N C .
Every Company Has a
Universe of Real-time Data
Creating More Opportunities and
Threats than Ever Before
Inventory
RFID’S
Databases
Warehouse
Utilization
Systems
New
Devices
Control
Units
Business
Apps
Networks
Assembly
Robots
New
Technology
New Data
Streams
© 2 0 1 9 S P L U N K I N C .

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Turning
Real-time
Data Into
Action
is Hard
Data
Lakes
Master Data
Management
ETL
Point Data
Management
Solutions
Data
Silos
© 2 0 1 9 S P L U N K I N C .

6. © 2 0 1 9 S P L U N K I N C .
IT
Security
IoT
Biz
Analytics
The
Data-to-Everything
Platform
© 2 0 1 9 S P L U N K I N C .

7. © 2 0 1 9 S P L U N K I N C .
Any Structure
Any Source
Any Time Scale
ACT
INVESTIGATEANALYZE
MONITOR
IT
Security
IoT
Biz
Analytics
© 2 0 1 9 S P L U N K I N C .

8. © 2 0 1 9 S P L U N K I N C .
Splunk: The Data-to-Everything Platform
Bring data to every question, decision and action
Cloud Monitoring
Application Lifecycle
Analytics
Application Release
Analytics
Container Monitoring
Infrastructure
Monitoring
Advanced Threat
Detection
Insider Threats
Incident Investigation
and Forensics
SOC Automation
Compliance
Real-Time Monitoring
and Diagnostics
ICS Security
Predictive Analytics
Facilities Management
Business Process
Mining
Customer Experience
Optimization
Incident Management
Digital Marketing
Optimization
IoT Biz AnalyticsIT Security

9. © 2 0 1 9 S P L U N K I N C .
Do you know what’s
happening?
Can you turn data
into action?
How do you build
for the future?
© 2 0 1 9 S P L U N K I N C .

10. © 2 0 1 9 S P L U N K I N C .
Do you
know what’s
happening?
© 2 0 1 9 S P L U N K I N C .

11. © 2 0 1 9 S P L U N K I N C .
Our Investigative Approach
Adaptable | Real-Time | Fast To Value | Massive Scale
Send
unstructured data from all
systems, devices, and people
Don’t Structure
your data until you are ready
React
quickly to changing circumstances by
asking questions immediately

12. © 2 0 1 9 S P L U N K I N C .
Business
Built for Unlimited Uses
One Platform
Security
SIEM, Forensics,
PCI/GDPR, etc.Building
sensors
Energy
&
HVAC
IT
Monitoring, Capacity,
Planning, RCA/PIR, etc.
NetworkServer Application Security
server
Firewall Application
WiFi Data

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A Complete, Real-time View
of the Student Experience
Consolidated disparate systems into a single
view of the student and employee experience
across the campus
Enhanced the student and employee experience by:
• Ensuring student integrity and privacy
• Resolving student issues 10x faster
• Providing students with Amazon Echos to answer
questions and more
Arizona State University and Splunk
“To Arizona State
University, Splunk was
like the invention of
the microscope: we
didn’t know what we
couldn’t see.”
Martin Idaszak
Security Architect at
Arizona State University

14. © 2 0 1 9 S P L U N K I N C .
Do you know what’s
happening?
Can you turn data
into action?
How do you build
for the future?
© 2 0 1 9 S P L U N K I N C .

15. © 2 0 1 9 S P L U N K I N C .
Can you turn
data into
action?
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16. © 2 0 1 9 S P L U N K I N C .
Splunk Guides Customers
on a Complete Data Journey
Faster time to business outcomes
Investigate Monitor Analyze Act

17. © 2 0 1 9 S P L U N K I N C .
Splunk Guides Customers
on a Complete Data Journey
Faster time to business outcomes
Security
IT
Investigate Monitor Analyze Act
Investigation
Leveraging &
Metrics, Logs
Services, Apps,
Containers,
Cloud
Service Insights
& Event
Analytics
AiOps (Prediction,
Collaboration,
Orchestration)
Incident
Investigation,
Forensics, Hunting
Security
Monitoring,
Compliance
Incident
Response,
Fraud
SOC
Automation
& Orchestration

18. © 2 0 1 9 S P L U N K I N C .
Security
IoT &
Business
Splunk Enterprise Security
Splunk User Behavior Analytics
Splunk Phantom
Splunk for Industrial IoT
Business Flow
IT Splunk IT Service Intelligence
Splunk Insights for Infrastructure
Splunk Insights for AWS Cloud Monitoring
Splunk App for Infrastructure
Splunk VictorOps
Purpose-
Built
Solutions
Faster time to outcomes
Expert support

19. © 2 0 1 9 S P L U N K I N C .
Faster Time to Value on Your Data Journey
Admin on Demand | Validated Architectures | Instructors on Demand
Expert Knowledge
Best practices and implementation
guidance built on thousands of
customers and 15+ years of experience
Success Advisors
Knowledgeable experts help you
maximize the value of your investment
Professional Services
Education, implementation and
support resources that can adapt
to your needs
Faster time
to value
35%

20. © 2 0 1 9 S P L U N K I N C .
Our Welcoming
Community
and Ecosystem
40+
ISVs
& SIs
1800+
Apps on
Splunkbase
85+
User
groups
86K+
Questions
answered

21. © 2 0 1 9 S P L U N K I N C .
Do you know what’s
happening?
Can you turn data
into action?
How do you build
for the future?
© 2 0 1 9 S P L U N K I N C .

22. © 2 0 1 9 S P L U N K I N C .
How do you
build for the
future?
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23. © 2 0 1 9 S P L U N K I N C .
Data
Challenges of
the Future
Embracing
Data
Where it
Lives
Empowering
Data
Access
Enabling
Faster
Decisions

24. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid

25. © 2 0 1 9 S P L U N K I N C .
Do you know what’s
happening?
Can you turn data
into action?
How do you build
for the future?
© 2 0 1 9 S P L U N K I N C .

26. Thank You
© 2 0 1 9 S P L U N K I N C .

27. © 2 0 1 9 S P L U N K I N C .
Specific
Use-case
Slides

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Splunk Supports
All Different Use Cases
IT Security BusinessIoT

29. © 2 0 1 9 S P L U N K I N C .
Splunk
Helps IT
transform data into
business outcomes
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30. © 2 0 1 9 S P L U N K I N C .
Splunk at the
Heart of IT
Expedite investigation and response
Innovate and deliver faster
Collaborate more efficiently

31. © 2 0 1 9 S P L U N K I N C .
Infrastructure
Monitoring
Event
Management
Service
Management
Application
Monitoring
Dev Ops
Incident
Management
IT Use Cases

32. © 2 0 1 9 S P L U N K I N C .
Splunk Solutions for
Enterprise Monitoring
and Machine Learning
• Helping to meet customer SLAs
• Discovering incident root causes
in minutes instead of hours
• Reducing the total number of
false alerts
• Increasing revenue by improving
transaction processing
Financial Services: IT Operations Management
“Anytime our systems are down, we
can’t complete customer transactions
and could potentially be losing millions
of dollars. Splunk’s machine learning
capabilities enable us to forecast,
predict and specifically avoid those
potential transaction failures in real time.”
Leading Splunk engineer at TransUnion

33. © 2 0 1 9 S P L U N K I N C .
Extend Splunk to Your Data
Create Solutions Quickly
Expand the Ecosystem
Splunk at the
Heart of
Developers

34. © 2 0 1 9 S P L U N K I N C .
DevOps
Analytics
Splunk
Developer
Cloud Beta
Custom App
Development
IT Use Cases

35. © 2 0 1 9 S P L U N K I N C .
Splunk Helps
Security
transform data into
business outcomes
© 2 0 1 9 S P L U N K I N C .

36. © 2 0 1 9 S P L U N K I N C .
Enhance Threat Visibility
Accelerate Incident Response
Scale Your Resources
Splunk at the
Heart
of Security

37. © 2 0 1 9 S P L U N K I N C .
Security
Monitoring
Incident
Response & SOC
Automation
Compliance &
Data Privacy
Advanced &
Insider Threat
Detection
Fraud
Analytics
& Detection
Incident
Investigation
& Forensics
Security Use Cases

38. © 2 0 1 9 S P L U N K I N C .
• Proactive Security
• Blocked 20M+ security threats
• Orchestrated threat intelligence
across 20 security technologies
• Automated threat hunting and
90% of its security metrics
process in just two months
• 30+ hours back a month
Financial Services: IT Operations Management
“The success of a Security Operations Center
starts and ends with knowing what is inside
of your network. As hackers become
increasingly sophisticated, that level of
visibility is often challenging, especially when
you are consuming more than 20 different
security data sources like we are.”
Senior Vice President
Chief Global Security Officer, Aflac
Aflac Automates
Threat Intelligence
System with Splunk

39. © 2 0 1 9 S P L U N K I N C .
Splunk
Helps IoT
transform data into
business outcomes
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40. © 2 0 1 9 S P L U N K I N C .
Monitor Machine Assets & System
in Real Time
Predict Failures Before
They Happen
Improve OT Security
Splunk at the
Heart of IoT

41. © 2 0 1 9 S P L U N K I N C .
OT Security
Real-Time
Monitoring &
Diagnostics
Predictive
Maintenance
IoT Use Cases

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Financial Services: Manufacturing IoT
Shaw Breaks Production
Records with Splunk IoT
• Real-time insights into manufacturing
processes by correlating equipment,
production and inventory data
• Improved operator support and training by
analyzing shift times
• Increased equipment reliability, product
quality and reduced costs
“This past week, we broke the
record for the panels produced,
so Splunk is helping to change
the way we do business.”
Gabriel Gerges
Department Manager,
Shaw Industries Group

43. © 2 0 1 9 S P L U N K I N C .
Splunk Helps
Business
transform data into
business outcomes
© 2 0 1 9 S P L U N K I N C .

44. © 2 0 1 9 S P L U N K I N C .
Enhance Transparency into
Business Functions
Identify Problems Quickly
Accelerate Root Cause Investigation
Splunk at the
Heart of
Business Users

45. © 2 0 1 9 S P L U N K I N C .
Business
Process
Analytics
Customer
Experience
Analytics
Business Use Cases

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Financial Services: Online Services — Business Analytics
Otto Group Reduces
System Complexity with
Splunk Business Flow
• Real-time end-to-end
operations visibility
• Real-time order management
• Service level monitoring
• Enhanced agent performance
management
• In-house reporting
“We can follow anything with
Business Flow, not only from a
technical point of view. For the first time,
businesspeople can analyze
the business payload in between
the technical information.”
Andre Pietsch
Product Manager, Otto Group

47. © 2 0 1 9 S P L U N K I N C .
Company Slides

48. © 2 0 1 9 S P L U N K I N C .
Who is Splunk?
85%
of Fortune100
rely on us
4500+
Employees
15K+
Customers
$1.8B
FY’19 Revenue
371+
`Patents

49. © 2 0 1 9 S P L U N K I N C .
Companies Derive Value with Splunk
90%
Faster incident
investigation
90%
Faster
development
82%
Reduction of impact
on business
50%
Lower risk of
data breach and
ID theft
50%
Improvement
in time to
market

50. © 2 0 1 9 S P L U N K I N C .
World’s Highest Security Standards
Trusted by organizations with the
Technology Travel & TransportationTelecommunicationsRetail
Education Energy & Utilities Financial ServicesCloud & Online Services
ManufacturingGovernment Healthcare Media & Entertainment

51. © 2 0 1 9 S P L U N K I N C .
Each journey
is unique,
what’s yours?
Identify, map and
prescribe the right
adoption journey for your
environment based on
your maturity, your
priorities and your data
Splunk Offers a Prescriptive
Value Path Exercise
• Consensus on current maturity and
target end-state
• Key use cases and required capabilities
• Prescribed list of data sources and
Splunk apps
• Expert service offerings to address gaps
• Measurable KPIs with target efficiencies
Receive an Adoption Roadmap
to Fit Your Purpose

52. © 2 0 1 9 S P L U N K I N C .
Platform
Slides

53. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid

54. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid
Splunk Data
Stream Processor
Splunk Data
Fabric Search
Splunk
Business Flow
Splunk
Natural Language

55. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid
ITSI (IT Service
Intelligence)
User Behavior
Analytics
MLTK (Machine
Learning Toolkit)

56. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid
Splunk Mobile
Splunk
Augmented
Reality
Splunk TV GUI-based UX

57. © 2 0 1 9 S P L U N K I N C .
Building for
Expansive
Data Access
Splunk
Next
Machine
Learning
Connected
Experiences
Hybrid
Splunk Cloud Your Cloud Combination of Both