The Marketing Technology Landscape
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Deep analysis of the Martech's leading 1461 companies. This reports offers insights on: - How big is the market - Where are the investments made - Who are the top performing companies - What happened to the Unicorns And much more.
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The Marketing Technology Landscape
- 1. The Marke)ng Technology Universe An Inside look at the landscape’s 1461 companies Updated on 08/17/2015
- 3. Overview of the Marke)ng Tech Universe 521,000+ employees $65.5B funding $1,335.5B Total Valua)on 73 Billion Dollar Companies 1461 companies $47.4B Funding without FB & Google $608.5B Total Valua)on without FB & Google
- 4. CA UK New York Israel 469 17 161 32 58% of all Companies are Based in the US MA 82 WA 36 Canada 32 France 12 Germany 13 …and 32% of the total in CA
- 5. Founding Dates of the Marke)ng Tech Universe Companies # of new companies founded 238 218 594 367 0 100 200 300 400 500 600 700 <2000 2000-‐2005 2006-‐2010 2011-‐2015
- 6. New Startup Heatwave* 0 1-‐5 5+ Content 1 Co Social Media 1 Co Sales Tech Data Mgmt Omn icha nnel Influencers 2 Cos Customer Service 1 Co MkGng Cloud & Hubs 2 Cos Commerce 1 Co Email MkGng 1 Co Ad Tech 8 Cos PersonalizaGon 2 Cos Search MarkeGng AutomaGon Conversion OpGmizaGon 2 Cos Mobile MarkeGng 16 Cos AnalyGcs 5 Cos MkGng Mgmt & OperaGons 1 Co Connectors & APIs * Founded since 2014
- 7. Companies Status Public (55) Private (1136) Acquired (220) Product Division (50)
- 8. $0.52B $2.47B $16.87B $2.69B $1.13B $1.16B $0 $5 $10 $15 $20 $25 2010 2011 2012 2013 2014 2015 Funding 205 264 280 274 285 142 Amount raised Number of companies having received funding In $B
- 9. $2.32 billion $8.24 billion $5.68 billion $7.89 billion $8.17 billion $5.98 billion $0.00 billion $1.00 billion $2.00 billion $3.00 billion $4.00 billion $5.00 billion $6.00 billion $7.00 billion $8.00 billion $9.00 billion 2010 2011 2012 2013 2014 2015 Funding -‐without Facebook & Google 204 263 279 274 285 142 Amount raised Number of companies having received funding
- 10. Top Funded Companies $118.1B $2.5 billion $2.29 billion $1.84 billion $1.67 billion $1.60 billion $1.32 billion $1.15 billion $1.14 billion $1.08 billion $1 billion $0.00 billion $2.00 billion $4.00 billion $6.00 billion $8.00 billion $10.00 billion $12.00 billion $14.00 billion $16.00 billion $18.00 billion $20.00 billion
- 11. 39 33 29 28 23 20 20 19 19 0 5 10 15 20 25 30 35 40 45 Top VCs # of Marke)ng Tech Universe companies invested in
- 12. Investment Heatwave -‐2014/2015 <$800M $920M-‐$1.3B >$2B Content $2.06B Social Media $706M Sales Tech $394M Data Mgmt $925M Omn icha nnel $103 M Influencers $146M Customer Service $757M MkGng Cloud & Hubs $222M Commerce $2.92B Email MkGng $701M Ad Tech $1.15B PersonalizaGon $669M Search $1.26B MarkeGng AutomaGon $551M Conversion OpGmizaGon $1.30B Mobile MarkeGng $1.21B AnalyGcs $2.53B MkGng Mgmt & OperaGons $1.05B Connectors & APIs $370M
- 13. Top 5 Funding to Valua)on Funding to valuaGon raGo Years of existence -‐1st quarGle 0 2 4 6 8 10 12 14 0 2 4 6 8 10 12 14 16 Commerce 12.01 Mobile Marke)ng 5.16 Content Marke)ng 4.38 Influencer marke)ng 4.01 Marke)ng Clouds/Hubs 3.76
- 14. Top Private Equity Deals 8.2B 4.3B 6.9B Category: AnalyAcs Category: AnalyAcs Category: AnalyAcs 5.4B Category: AnalyAcs Category: AnalyAcs 1.5B
- 15. Top M&As 3.1B 1.5B 2.5B Category: AdverAsing Exchange Category: PersonalizaAon Category: Data Management 2.3B Category: Ad Networks Category: Content MarkeAng 3.2B
- 16. Company Valua)on at )me of Exit or Unicorn Year of Exit or Unicorn Latest Valua)on Date of latest Valua)on PayPal $44.00 billion 2015 $46.48 billion 2015 Pinterest $1.50 billion 2012 $11.00 billion 2015 InformaGca $5.40 billion 2015 $5.40 billion 2015 Tibco So`ware $4.30 billion 2014 $4.30 billion 2014 Slack $1.12 billion 2014 $2.80 billion 2015 Shopify $1.27 billion 2015 $2.62 billion 2015 Conversant $2.30 billion 2014 $2.30 billion 2014 Domo $0.83 billion 2015 $2.00 billion 2015 Etsy $1.78 billion 2015 $1.91 billion 2015 Zendesk $0.63 billion 2014 $1.82 billion 2015 AirWatch $1.54 billion 2014 $1.54 billion 2014 MuleSo` $1.50 billion 2015 $1.50 billion 2015 Datalogix $1.20 billion 2014 $1.20 billion 2014 AppNexus $1.20 billion 2014 $1.20 billion 2015 Twilio $1.10 billion 2015 $1.10 billion 2015 What have the $B companies all become? * More on the plaNorm
- 17. Track the Marke)ng Tech Universe! People Innova)on Funding New Companies Track Marke)ng Technology Universe to receive news about everything happening in this market. In under 3 minutes per day, stay on top of the:
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