Sm session 2 slides 12-09-17
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Sport and Recreation Services 2nd Social Media workshop of 2012, presented by Design Managers Australia.
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Sm session 2 slides 12-09-17
- 1. ACT Sport and Recreation Social Media Workshop Series 2012 What is Possible! #SportRecSM FB: ACTSRS #SportRecSM
- 2. Agenda • Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape • Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies • Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
- 3. Workshop 1 Recap Understanding the Social Media Landscape •Feedback from the first workshop •What areas have people or clubs thought about pursuing? FB: ACTSRS #SportRecSM
- 4. Agenda • Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape • Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies • Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
- 5. FB: ACTSRS #SportRecSM
- 6. Three Case Studies 1. Ultimate Frisbee – Mica 2. Weston Creek Soccer – David 3. ACTAS – Tara and Alex • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM
- 7. Case Studies – Ultimate Frisbee How Social Media can lead to unexpected outcomes • Official Apology from Team Canada (aka Furious George) • What they are trying to achieve • A "highlights" (read: lowlights) reel of all the poorly spirited play • How they set it up • How it has been going Some articles on "ultiworld" which is a new, Ultimate- • How do they know specific news blog: •http://ultiworld.com/wordpress/?p=658 •http://ultiworld.com/wordpress/?p=672 •http://ultiworld.com/wordpress/?p=894 •Similar example from European Champs 2011 FB: ACTSRS #SportRecSM
- 8. Case Studies – Weston Creek Soccer Club Better communication through social media platforms • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM
- 9. Case Studies – ACTAS Use of social media to promote major events and results • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM
- 10. See you back at 7.45! FB: ACTSRS #SportRecSM
- 11. Agenda • Session 1 – Workshop 1 Recap – Understanding the Social Media Landscape • Session 2 – Social Media in action – Setting up social media @sportrecsm – Three Case Studies • Session 3 – Practical Scenario – Planning – Implementing FB: ACTSRS #SportRecSM
- 12. Social Media in context Social Media Tactics and Business Objectives In order to decide the appropriate style of social media use, the tactic must be balanced with outcomes Social Media Business Outcome Decision/Position to choose the Tactic tactic Broadcast Get messages out and get them out to “I want as many people as possible more people than ever before, but don’t knowing about a specific service deliberately engage with people. offered by our organisation.” Connect Reach stakeholders, athletes and “I want to engage in a dialogue with, volunteers and engage with them or network with, define stakeholders.” (virtually) face to face in order to gain feedback and build relationships. Promote Stake a place in crowded markets by “I want people to know about our overtly marketing services. organisation – as a brand, as a service.” Monitor Understand what people are saying about “I want to understand what’s being you and why. said about, and by our organisation.” FB: ACTSRS #SportRecSM
- 13. Building a Social Media Framework • Strategic Plan (For this session you • Communication Objectives might want to logout of any personal social • Audiences media because that’s what you’ll be using) • Platforms • Connection to other comms FB: ACTSRS #SportRecSM
- 14. Getting Practical – 3 Scenarios • Table 1 & 2 ACT Handball Assoc (a Peak Body) is trying to educate clubs about volunteer and fan behaviour (broadcast for education) • Table 3 & 4 Manuka Judo Club (a new club) is starting and wants to attract members (promote to raise awareness) • Table 5 & 6 Fooncy Frogs / Fooncy Frogz (an established club) is promoting a one-off carnival or trivia night to event (promotion to wider community) Your Task 1. Using the Social Media Framework Plan (15 mins) 2. Implement at least one platform (30 mins) 3. Report and reflect (15 mins) FB: ACTSRS #SportRecSM
- 15. Wrap-up • Any questions or clarification? • Preview of next session – Social Media Framework Development • Continue the conversation – Twitter #SportRecSM – Facebook https://www.facebook.com/ACTSRS FB: ACTSRS #SportRecSM
- 16. @sportrecsm FB: ACTSRS #SportRecSM
- 17. Thanks and see you at Workshop 3! Justin Barrie & Mel Edwards Principal Consultants 0423302814 @DMA_Canberra designmanagers.com.au FB: ACTSRS #SportRecSM