Smart Social Summit 2017 | When Social Insights Drive Strategy Shifts: Making Game-Changing Use of Data

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Numbers are just numbers until we put them to action. As marketers, we’re tasked with not only delivering messages that connect with our customers, but showing bottom-line value while doing so. How do you transform a social media data point into a tangible marketing ROI for your business? These social media experts will share how they’ve taken their deepest social insights and converted them into game-changing decisions for their business strategy.

Marketing

When Social Insights
Drive Strategy Shifts
Making Game-Changing Use of Data

SVP, Engineering
Spredfast
@bdainton
Brian Dainton

Senior Digital Strategist
Sirius XM
/in/MitziEmrich
Mitzi Emrich
Director, Marketing Delivery
CDW Corporation
@lmccadney
LaurenMcCadneyWilliams
Senior Director of Marketing
Frito-Lay North America
@bartl
BartLaCount
AVP, Social Intelligence
L’Oreal
/in/JennyVerbitsky
Jenny Verbitsky
Session Panelists

CONF IDENTIAL
Q&A
Senior Digital Strategist
Sirius XM
/in/MitziEmrich
Mitzi Emrich
Director, Marketing Delivery
CDW Corporation
@lmccadney
LaurenMcCadneyWilliams
Senior Director of Marketing
Frito-Lay North America
@bartl
BartLaCount
AVP, Social Intelligence
L’Oreal
/in/JennyVerbitsky
Jenny Verbitsky

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