The document discusses strategies for understanding and leveraging the social web. It recommends a three stage approach: 1) Explaining social media, 2) Understanding the social mindset and how information spreads virally, 3) Leveraging the power through digital presence, ambassador programs, social media monitoring and strategies, and engaging with customers by listening, learning, and engaging. The key is recognizing that people influence people and using social media naturals to distribute content and build communities.

1. A strategic outlook on the social web 091106

2. Seminar: A three-stage-rocket! 1. How do we explain social media? 2. How do we understand them? 3. How do we leverage the power?

3. Two major shifts! New ways of consuming media Social media naturals emerges

4. The social web

5. Sharing is caring

6. Edelman Trust Barometer 2006 Confidence in ”someone like myself” – regarding information about/from a company

7. Two major shifts! New ways of consuming media Social media naturals emerges

8. The web of influentials

9. Personal 2.0 presence

10. Seminar 2. How do we understand the social web?

11. The social mindset

12. Be aware! Viral Is NOT A Strategy!

13. Viral Campaigning vs Social Networking Impact Time Viral campaigning Social networking

14. Strategy 1 Listen Learn Engage

15. Where do they talk about you?

16. Strategy 2 Listen Learn Engage

17. Understand your ambassadors

18. Strategy 3 Listen Learn Engage

19. Free your knowledge!

20. Seminar 3. How do we leverage the power of the social web?

21. Two focal points Digital presence (push) Ambassador programs (pull)

22. Springtime

23. Questions

24. People influence people

25. Springtime Products Social Web Monitoring Social Web Alert Systems Business Intelligence/Trend Watch Social Media Strategies And Policies Social Media Academy (Find Your Social Media Naturals!) Distributed Online Presence Web Focus Groups Product Development Ambassador Programs Creative Concept Campaigns Blogger Outreach Creating Platforms & Communities Distributed Customer Service Listen Learn Engage