First of three presentations done for advanced Public Relations course. Presentation served as introduction of the PR Firm to the client. Client: Spring Valley Turf Products

2. About Our Company
• Back in 2004 we saw a problem:
• Many professional service providers and organizations in
Milwaukee and greater Wisconsin were losing revenue and
credibility due to lack of exposure within their communities
• Our solution:
• To build an agency that specialized in delivering high-level
strategic communications counsel utilizing the expertise of
a knowledgeable team drawn from the fields of public
relations, marketing and journalism

3. About Our Company
• Our Launch in 2006:
• Caught the attention of the local business community who
responded by knocking on the doors of our small office
suite on Water Street and working hands on with our team
to give their businesses exposure
• Today:
• The company boasts a team of seven and occupies a two-
story office space on Broadway Street in Milwaukee s
historic Third Ward district

4. Our Mission
• To take a detailed approach
to the big picture to help
your business achieve a
better bottom-line.

5. What We Believe
• The ability to understand
your business and your
business objectives is
essential in building a
meaningful communications
program.

6. Meet Our Partners
• Jolema Noel – APR, M.A, B.A.
Co-Founder, Vice Communications Manager and Director of
Media:
• Anchor of Morning Milwaukee on WISN 12 for 8 years
• Adjunct professor at the Kaiser School of Business
Communication and Journalism at UW–Lakeside,
teaching class on Public Relations
• Author of Generation LOL: Social Media and its
Impact on Language
• Freelance writer whose articles have appeared in the
Chicago Tribune, Milwaukee Journal Sentinel, New
York Times, O Magazine and many other publications

7. Meet Our Partners
• Sarah Laupan – APR, B.A.
Co-Founder and Senior Communications Director
• Raised in Milwaukee area and Graduated from Wisconsin
Lutheran College with B.A. in Communicative Arts
• Worked as freelance PR Practitioner and Event
Coordinator for 4 years; worked with organizations such as
Milwaukee Magazine, Wisconsin Fashion Week, and
Bartolotta Restaurants and Catering
• PRSA Young Professionals Committee Chair and
Milwaukee Ballet Special Events Co-Chair
• Has worked for Bartolotta Fireworks since age 18

8. Accolades & Awards
• 2006 Bradfield Clamus Award
Best New Public Relations Firm
• 2006 Edward L. Bernays Award
Best Small-Sized P.R. Agency (Midwest)
• 2008 Public Relations Society of America (PRSA)
Silver Anvil Award – Greener Downtown Campaign

9. Services Offered
• Branding
• Corporate Communications
• Community Affairs
• Crisis Communications
• Integrated Marketing Communications
• Marketing Research & Evaluation
• Media Relations & Training
• Leadership Communication
• Special Event Planning § SPECIALIZED AREAS:
• Issues Management
• Media Relations

10. Current Clientele
• Bartolotta Restaurants & Catering
• Luci Boutique
• Mental Health America of Wisconsin
• Milwaukee Sober Magazine
• Monkey Joe's
• Parkway House
• Pathways to College
• Ricardo's Pizza & Riverfront Pizzeria Bar & Grill
• The Rosebud & Times Cinemas
• University of Wisconsin Milwaukee – School of Public Health
• Wisconsin Lutheran College LEAD Program
• YMCA-Milwaukee

11. Past Work for Clients
Luci Boutique
• Coordinated “Summer Nights” Boutique
Event Series
• Maxed-out attendance (100+ people) for all 8 events
• Began partnership with “Wisconsin Fashion
Week”
• Launch of Bayshore Location
• Designed Street Marketing Campaign
• Used customer reward program to generate word of
mouth buzz
• Initiated social media presence utilizing tools such
as Twitter, Facebook, Digg, and FourSquare

12. Past Work for Clients
Mental Health America of Wisconsin
• Re-designed brochure and informational
pamphlets
• More information, cleaner design, suitable for
direct mail
• Coordinated 2009 Annual
Luncheon Event
• Health Connection Website
• Revamped Media Relations Practices
• Broadened media outlet relationships and
increased number of both mentions and
impressions by 200%

13. Past Work for Clients
The Rosebud & Times Cinemas
• On screen advertising services for local businesses
University of Wisconsin Milwaukee – School of Public Health
• Public Health Impact Initiative
Wisconsin Lutheran College LEAD Program
• LEAD Scholarship Program
YMCA-Milwaukee
• Fox 6/ YMCA Family Health Challenge

14. Why Partner With Us?
• We analyze your needs and problems from a unique
perspective and give fresh insights
• Experienced Team with Broad Background Experience
• Extensive Contacts & Resources
• Solid Reputation and Known Expertise in Media Relations
• Professional, Ethical Work