This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
3. Today We Will Cover:
Today We Will Cover: You Will Learn:
You Will Learn:
The changing world of How to use social
work media to build your
Building your personal personal brand
lb d
brand How social media can
What is social media? help build your career
What does it mean to The importance of
me? setting goals for social
media
4. The Changing World of Work
The Changing World of Work
Baby Boomers (1946 to 1964)
Many did not attend college
High emphasis on manufacturing/manual labor
Typically work for one company entire career
Gen X (1965 to 1980)
Gen X (1965 to 1980)
Over 60% attended college
Technologically adept
LLess committed to employer than the Boomers
itt d t l th th B
Gen Y or Millenials (1980s & later)
Majority graduated from college
Tech‐savvy
Highly mobile, looking for a work‐life balance
5. Building Your Personal Brand
Building Your Personal Brand
WWBGD?
Thing Big!
Think like a corporation
Define yourself
Are you an artist?
Are you an artist?
Are you good with words?
Can you do anything with technology?
Ch
Choose an image, logo, color, tagline or specialty that you are
i l l t li i lt th t
comfortable associating with going forward
Start telling your story
Visuals are compelling
6.
7.
8. Building Your Personal Brand (continued)
g ( )
Gain experience
College/Technical School
Ongoing/Continuing Education
Ongoing/Continuing Education
Track Accomplishments
Perfect Your CV
Get Letters of Recommendation
Promote Yourself
Don’t be a Shameless Self‐Promoter
If You Don’t Blow Your Horn…
Become an Expert
Seek out conferences
Seek out conferences
Accept speaking engagements
Build Relationships
9.
10. What is it?
at s t? • Facebook
Social
Networking • LinkedIn
• Twitter
Social media is…
…user‐generated • D li i
Del.icio.us
Social
content distributed Bookmarking • Digg
• Reddit
through social Social
interactions
Media
facilitated on an • AOL Instant
almost real‐time Instant Messenger
Messaging
basis by the Internet
b i b th I t t • MSN
Messenger
or other forms of
electronic • Blogs
distribution.
distribution Independently
-Guided Web
y • Wikis
Vehicles
• Message
Boards
11. What else is it?
What else is it?
It’s an advertising vehicle
It’s a research tool
It’s a feedback mechanism
It’s a networking platform
It s a thought leadership forum
It’s a thought leadership forum
It’s a way to stay in touch with
remote contacts
It’s a relationship builder
It s a relationship builder
It can also be…
…a great waste of
a great waste of
time, money and resources!
12. Setting Goals to Achieve a Social
Setting Goals to Achieve a Social
Media Victory
Decide what you want to achieve
New job? Promotion?
Make sure online activities are
directed toward this end
Identify a timeline
Pinpoint milestones in the process
Pinpoint milestones in the process
Set aside time EVERY DAY to update
and create content
13. What Does Social Media Mean to
What Does Social Media Mean to
Me?
Your Personal Brand is Now MOBILE!
When you change jobs, your
profile changes too
Update contact information
immediately
Your Personal Brand is Now GLOBAL!
Employers throughout an industry
Employers throughout an industry
can find you, not just those who
are local
Expands the universe of potential
Expands the universe of potential
positions and employers
14. Strategies & Tactics
Strategies & Tactics
Use social networking sites to build a virtual resume or profile of your
skill set
LinkedIn profile
Facebook page
Twitter account
Personal blog
Post content
Retweets
Blog responses
SlideShare
Consider other tools
YouTube, Flickr, Digg, Reddit, etc.
21. Will it work?
According to a Harris Interactive poll conducted in August 2009:
5% of recruiters use social networking sites to identify candidates
35% of employers reported they have backed away from a
35% of employers reported they have backed away from a
candidate because of questionable content on social networking
sites
53% of employers would not hire someone who posted
53% of employers would not hire someone who posted
provocative photos
44% of employers discounted candidates with content relating to
alcohol or drugs
alcohol or drugs
35% of employers indicated they backed away from a candidate
because he or she badmouthed a former employer online
Potential employers are using social media. What will they find out
about you?
22. What’s the Payoff?
What’s the Payoff?
Reduces Wait Time/Instant Feedback
Gives You Access to Peers and Potential Employers
Your Network Helps You Hunt for a Job
Keeps You In Touch with Your Industry
Enables You to Create Your Own Position
Enables You to Create Your Own Position
Higher Salary
Provides You a Virtual Soapbox (One You Control!)
Establishes You as a Thought Leader
E t bli h Y Th ht L d
23. Still not convinced?
Still not convinced?
Diablo Cody, “Juno” writer, was
discovered through her blog
Naked Pizza, a small New
Orleans‐based pizzeria, says 69%
of sales generated during a one
day Twitter advertising blitz came
d T itt d ti i blit
from the campaign
Julie Powell, of “Julie & Julia”
fame, signed her first book deal
f i d h fi t b k d l
after an editor at Little, Brown &
Company read her blog
24. Q&A on Social Media
Jennifer Overhulse‐King, Principal Owner – St. Nick
Media Services
What else would you like to know?
What else would you like to know?
25. Thank you for your time and attention. If you still have questions,
Thank you for your time and attention. If you still have questions,
please contact:
Jennifer Overhulse‐King
Principal Owner
St. Nick Media Services
15695 Glencoe‐Verona Road
Verona, KY 41092
Phone: 859‐803‐6597
Email: jen@stnickmedia.com
E il j @ t i k di
www.twitter.com/stnickmedia
www.facebook.com/stnickmedia
www facebook com/stnickmedia
www.linkedin.com/in/stnickmedia