For years I've had tons of colleagues approach me and say, "I need you to DO social media for me for this capture.". The next stage of the conversation is often me asking A LOT of questions to determine just what my internal client means by "do social media". To help clarify just what CAN be done to position for deals using specific social media platforms, read on!

1. Social Media for
Capture

2. Snapshot of
today’s
discussion
 Social media defined
 Social media for deal intelligence
 Social media for SME positioning
 Social media for capture marketing
 Engaging federal marketing
 Q&A

3. What is
social media
 forms of electronic communication (asWeb sites
for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and other
content (as videos)1
1 Merriam-Webster

4. Platforms
to
consider
 LinkedIn
 Twitter
 Slideshare
 Google+
 Facebook
 Pinterest
 YouTube

5. Deal
Intelligence

6. Scouring
the
web
 Researching individuals
 Listening to grantees
 Researching potential partners
 Competitive assessment of messaging/positioning

7. Positioning
the
Team

8. Positioning
key staff
 WHEN: Ideal for takeaways, New bids, or
Recompetes where we are positioning a new PM or
technical leads
 WHO: PM and named technical staff who are bid in
key positions – best when the SME’s are already or
willing to speak, publish, and use social media
 WHAT: Enhance LinkedIn Profile and teach how to
use; evaluate possibility of other social media
platforms; provide toolkits to capture team;
provide 1:1 training where needed
 HOW: Engage with federal marketing team to
evaluate potential and bring in social media
expertise

9. Example:
Twitter
HOWTO:
• Be transparent
• Share content
• Engage with target
audience
• Collaborate with
marketing

10. Example:
Linked In
HOWTO:
• Complete profile
+ post projects
• Share, comment,
post (80/20 rule)
• Join groups,
participate in
discussions

11. Emerging:
Slideshare
WHENTO:
• If the SME is presenting at conferences
often

12. Emerging:
YouTube
WHENTO:
• If SME is speaking at conferences often
• If SME is interviewed onTV news
• If SME’s work products can be demo’d
in highlights reels

13. Emerging:
Google+
WHENTO:
• If it will be important to be found in search
engines
• Tied to your @gmail.com account

14. Emerging:
Pinterest
WHENTO:
• If aggregating content into one “dashboard”
might help
• If target audience uses (i.e. early educators)
• Improves search engine rankings

15. Outbound
messaging
on
social
channels

16. Digital
capture
marketing
 Change perceptions
 Signal a teaming relationship
 Engage on neutral platform
 “Re-target”
 Share content

17. Thank you  For more marketing insights, visit
http://www.PathologicalMarketer.com