Secondary Research

1. Campaign Advert
Research

2. Strengths
• The campaign may reach out to people who go through domestic violence
• People who go through domestic violence may feel that they’re not alone
they can reach out to somebody
• The research will help as we have watched multiple types of domestic
violence and how it can occur in anyone's life
• As a group we also found out facts about domestic violence which are
reliable

3. Weaknesses
• We may not answer everyone's specific questions in the campaign
advert so we have to work on getting everyone's questions and
somehow placing it all into the advert so everyone has a clear
understanding of what domestic violence is.

4. Opportunities
• We have an opportunities to make something different to all the
other domestic violence adverts and to create a more clear
understanding of what domestic violence really is and how it can
happen to almost everyone.

5. Threats
• Creating the domestic violence advert could be very time consuming
and also we have to get everything right in case we offend someone
so we have to work very slowly and not rush it which then causes it
be very time consuming.
• We may not use the right words or actions to get the advert into
everyone's head.

6. Threats
• Creating the domestic violence advert could be very time consuming
and also we have to get everything right in case we offend someone
so we have to work very slowly and not rush it which then causes it
be very time consuming.
• We may not use the right words or actions to get the advert into
everyone's head.