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Selling your products in China

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Many Australian businesses want to sell their products in China but lack the expertise to access the market. Find out how it's done here.

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Selling your products in China

  1. Selling your products in China A quick guide to online retail
  2. So how do you access this massive market? We’re glad you asked... You want to sell your products in China 在中国销售 的产品?
  3. It is predicted to be $650b by 2020!* *McKinsey & Company *QOR Research Market snapshot Online retail in China is $200b and growing. Australian online retail consumers spent $18.7b between March 2014 and March 2015*
  4. *Sources: McKinsey & Company, Bloomberg, Reuters ‘Singles Day’ is the world's biggest day of online retail 2014 = $9.3b 2012 = $4.0b These figures show the Alibaba Group's huge increase in sales on November 11 over the past three years. $5.8B 2013 $4.0B 2012 $9.3B 2014
  5. MALL *McKinsey & Company In the West, most online retail is done by large B2C sites such as department stores In China, 70% of the market is C2C.
  6. For foreign retailers, this means three things: Barriers to entry are low Consolidation of the market is likely Prospects for growth are high
  7. And new brands are joining them every day. Big foreign brands are already selling online in China
  8. What are Chinese consumers buying online? Apparel Recreation and education Household products Transport and communications Healthcare and personal Food Utilities 35% 35% 11% 4% 2% 15% 12%
  9. Top Western products that Chinese consumers buy online: Baby formula Clothing Cosmetics Tech Nutritional supplements Food and beverage Young Chinese consumers save very little, spending most of their salary. They will pay a premium for quality, cleanliness, health and safety. Cnn money, marketingtochina.com & vecci
  10. Where are they buying? Fun fact: eBay shut down its Chinese site in 2006 Has nearly 800m product listings and is in the top 10 global websites Where businesses sell to Chinese consumers. Taobao (C2C) TMall (b2C) The main player is Alibaba Group
  11. How are they paying? Chinese eCommerce takes place on Alibaba, Tmall and Taobao, and payments go through PaiPai and AliPay.
  12. Whether you need cold supply chain Or your products are non-perishable How do you actually get products there? You need a logistics provider to tailor a supply chain specific to your products.
  13. Set you up with a TMall account Improve your customers' online experience Create a complete supply chain for your products But I don’t speak Chinese! Don’t worry, logistics providers can:
  14. StarTrack can help your business take part in China’s online retail boom. Call 13 2345 StarTrack is a business of Australia Post

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