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CONSUMER TECH TRENDS
AND THEIR IMPACT ON
ENTERPRISE HCM SOFTWARE
IT’S ALL ABOUT BRAND
CONCLUSION
OBSTACLES
SETTING UP CONTEXT
AND THAT’S A GOOD THING.
WHY?
Employers expect accessibility
(mobile cloud availability & up-to-date info).
Employees expect out-of-the-gate usability.
All of this is driving changes in the way enterprise
technology is being built, how it’s branded internally within
companies, and how it’s implemented.
Risk vs. Reward
In the past: HR technology was dictated by only a few users in HR and IT.
HR technology is dictated by everyone in an organization.
Branding is more important than ever. And you need to have a great brand.
What issues can come up during an HR technology
implementation in this consumerified world?
You wanna be successful? Of course you do.
Here are the 3 things you need to do to address the
consumerification of HR technology head on:
Internal employees who love your product will be
heavy users and can influence others.
54% of leaders believe social business will be important to the
corporate world, with that number growing to 68% in the next two years.
The Executive's Role in Social Business. MIT Sloan Management Review. 2013.
In short: Consumertech is making HR technology better
That’s the percentage of fans who
will recommend you on social media.
85%
That’s the difference in overall satisfaction
levels between fans and non-fans.
13%
That’s the percentage of non-fans who
will recommend you on social media.
60%
Just as technology is getting a consumerface, so must ourefforts to
effectively promote and roll out new technologies across large enterprises.
WHAT CAN YOU DO?
RECRUIT CHAMPIONS
Provide resources, attention, and intellectual curiosity
to early-stage technology implementations.
American LaFrance was forced to undergo Chapter 11 bankruptcy after
a bad ERP implementation caused severe operational disruptions.
Baseline
PROMOTE BEST PRACTICES
Reward efforts and actions that lead to increased
adoption across the enterprise.
"Purchasing and licensing have little to do with whether
a technology will be used."
Craig Roth, Gartner
REWARD BEHAVIORS
PLENTY!
ISSUE
People are
slow to adopt
ISSUE
There’s spotty
adoption
ISSUE
Your rollout
is losing velocity
SOLUTION
Lean on
your champions
SOLUTION
Promote and roll back out
to groups using it the least
SOLUTION
Add new rewards and
increase social pressure
RISK
Employee users are constantly
frustrated and angry, becoming
the ultimate reason your tech
eventually disappears for
another solution.
REWARD
Employee users can't
imagine their life without
your technology and become
the biggest advocates for
keeping your technology in
place or expanding its use.
Want to learn more about how to address all of the challenges
HCM technology providers are facing in the market?
“THE FUTURE OF HCM: 7 TRENDS THAT
EVERY HCM PROVIDER NEEDS TO KNOW”
DOWNLOAD OUR WHITE PAPER

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Consumer Tech Trends and Their Impact on Enterprise HCM Software

  • 1. CONSUMER TECH TRENDS AND THEIR IMPACT ON ENTERPRISE HCM SOFTWARE IT’S ALL ABOUT BRAND CONCLUSION OBSTACLES SETTING UP CONTEXT AND THAT’S A GOOD THING. WHY? Employers expect accessibility (mobile cloud availability & up-to-date info). Employees expect out-of-the-gate usability. All of this is driving changes in the way enterprise technology is being built, how it’s branded internally within companies, and how it’s implemented. Risk vs. Reward In the past: HR technology was dictated by only a few users in HR and IT. HR technology is dictated by everyone in an organization. Branding is more important than ever. And you need to have a great brand. What issues can come up during an HR technology implementation in this consumerified world? You wanna be successful? Of course you do. Here are the 3 things you need to do to address the consumerification of HR technology head on: Internal employees who love your product will be heavy users and can influence others. 54% of leaders believe social business will be important to the corporate world, with that number growing to 68% in the next two years. The Executive's Role in Social Business. MIT Sloan Management Review. 2013. In short: Consumertech is making HR technology better That’s the percentage of fans who will recommend you on social media. 85% That’s the difference in overall satisfaction levels between fans and non-fans. 13% That’s the percentage of non-fans who will recommend you on social media. 60% Just as technology is getting a consumerface, so must ourefforts to effectively promote and roll out new technologies across large enterprises. WHAT CAN YOU DO? RECRUIT CHAMPIONS Provide resources, attention, and intellectual curiosity to early-stage technology implementations. American LaFrance was forced to undergo Chapter 11 bankruptcy after a bad ERP implementation caused severe operational disruptions. Baseline PROMOTE BEST PRACTICES Reward efforts and actions that lead to increased adoption across the enterprise. "Purchasing and licensing have little to do with whether a technology will be used." Craig Roth, Gartner REWARD BEHAVIORS PLENTY! ISSUE People are slow to adopt ISSUE There’s spotty adoption ISSUE Your rollout is losing velocity SOLUTION Lean on your champions SOLUTION Promote and roll back out to groups using it the least SOLUTION Add new rewards and increase social pressure RISK Employee users are constantly frustrated and angry, becoming the ultimate reason your tech eventually disappears for another solution. REWARD Employee users can't imagine their life without your technology and become the biggest advocates for keeping your technology in place or expanding its use. Want to learn more about how to address all of the challenges HCM technology providers are facing in the market? “THE FUTURE OF HCM: 7 TRENDS THAT EVERY HCM PROVIDER NEEDS TO KNOW” DOWNLOAD OUR WHITE PAPER