Social media marketing is essential for small businesses, especially now during the pandemic.

1. Sales, Trust And Relationships
 President: Southern Starr Promotions
 Founder of Love Local of the Upstate, a non-profit organization
dedicated to promoting locally owned businesses
 Former English teacher and CEO with over 25 years experience
in small business and marketing
“Your Social Media Should SHINE!”
Starr McKinney

2. WHERE TO START

3. Social networks are here to stay
 Approximately 223 million Americans use
social media
 U.S. users spend approximately one hour
and 57 minutes using social media each
day.

4. IDENTIFY YOUR
CLIENT
It’s Not About
You!!
*DEFINE YOUR TARGET
AUDIENCE.
*FIND OUT WHAT
MARKETS THEY ARE
USING.
*DEVELOP A STRATEGY

5. THE BASICS

6. Credit: GlobalWebIndex/ 2020

7. CONTENT, CONTENT, CONTENT
 What’s Trending?
 Do your research.
 Make Google Alerts your new best friend.
 Keep informed.
 Check out your competition.
 Share stories and images that evoke emotion.
 Always use a link, image or video. Visuals are lasting!
 Create your own images and be sure to label them.
 Use hashtags that are followed.

8. WHAT PLATFORMS ARE YOU USING?
For the third time in three years, LinkedIn is still the number one most
trusted social platform based on the online survey by Business Insider.

9. WHEN TO POST
 The best times to post are Wednesday at 11 am and 1 pm.
 The most consistent engagement occurs weekdays from 9
am–3 pm.
 The worst day to post is Sunday, which sees the least amount
of engagement.
 You will find the lowest engagement during early mornings
and evenings before 7 am and after 5 pm each day

11. LIKE, COMMENT, SHARE
 Like every post that you post – yes, YOU!!
 Your business page should have at least two editors and/or admins.
 Find a “Social Partner” – Who do you do business with? Who are your
vendors?
 Like other business pages as your business and then like and share some
of their posts.
 Don’t forget to highlight, use tags and share locations.
 Yes, you can share your business posts to your personal page!
 Join groups and then share your content there.
 Don’t forget your hashtags.
 Stop selling/Start sharing!

12. WHEN TO POST
 The best day to post on LinkedIn is Wednesday.
 The peak times to post are between 9 and 10 a.m. and at
noon.
 The best consistent engagement From Tuesday to Friday is
from 8 a.m. to 2 p.m.
 The lowest engagement day is Sunday.
 Avoid posting from 9 p.m. to 3 a.m. on any day.

13. SOCIAL MEDIA STRATEGY
Link To Twitter
* Saves time!
* Added Exposure
Share YouTube Videos
* Video is more likely to be shared
Use SlideShare
* Now owned by LinkedIn so USE IT

14. Leveraging Your LinkedIn
BRAND CONSISTENCY
* Identity – Color, Fonts, Taglines
* Biography - 2,000 characters/use them!
* Images – Slideshows, Photos,Videos
Note: Use Varied Headshots/Name Them
(You want to be found in searches!)

15. WHEN TO POST
 Best Times to Post: Tuesday- 5:00 a.m., 9:00 a.m. to 6:00 p.m.; Wednesday -
5:00 a.m.,11:00 a.m. and 3:00 p.m.; Thursday: 5:00 a.m., 11:00 a.m. and 3:00
to 4:00 p.m.; Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
 Saturday morning is a time when people are out enjoying time with friends
and family. This creates more postings.
 Sunday is the least engaging day for Instagram.
 Again, remember your target audience and their time zones.

16. Social profiles rank high on searches.
You want to be found!
 Update your Facebook Business Page profile
 Update your LinkedIn profile
 Embed your website link into these accounts
 Put the icons with links on your web page.
 Keep your sites updated.
 Create original content.
 Set aside at least one day a week to go through your social
accounts and update them with new posts.
The value and ROI that social media can bring to the table cannot be overstated. If you own
a business and do not have social media accounts, you are losing customers.


17. Are You Being Social?
Stop selling and start SHARING!
A post alone is “lifeless”.
A post “liked” gets a heartbeat.
The more heartbeats, the stronger the post.
A post “shared” is up and running.
The more shares, the more reach!

18. Yes, you can
bring the “social”
to social
distancing!
Don’t feel overwhelmed. Just start
somewhere. Try new things and see what
works best for your particular business.
Remember that the more you interact
and share with others, the stronger the
relationships. Trust grows a business more
than a sales pitch.
STARR