Our new StartUp Health and AARP report takes a closer look at the top venture capitalists in 50+ investing and the hottest areas of investment. Download the full report for free at http://www.startuphealth.com/aarp

1. The Top 12 Venture Capital
Firms Funding the 50+ Market
A REPORT SPONSORED BY
Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

2. Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights
New digital health apps and wearable devices for the young get the lion's share of media
attention. But entrepreneurs and investors investing with the 50+ market in mind are focusing
on a big — and growing — opportunity.
!
Baby Boomers make up 44% of the US population and more than 10,000 enter the 50+
demographic daily. Collectively, they spend $3.5 trillion a year. By 2018, breakthrough
technologies, innovative services and disruptive business models will benefit more than 100
million people 50+ and represent $20 billion in revenue in the US alone.
!
In December, StartUp Health and AARP released the first-ever digital health insights funding
report evaluating the 50+ market, highlighting the encouraging rise of health innovation among
a growing population with increased medical needs. This report takes a closer look at the top
venture capitalists making investments that impact the 50+ population and the hottest areas of
investment. Already, some of the country's top venture capitalists are making big investments in
companies relevant to the 50+ market. And our data indicates that the trend may just be
beginning. Take a look!
Source: Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Background
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3. A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insightsPublished: May 7, 2014
103100
75
56
38
252220
3
In the 50+ market, VC firms are mostly interested in vital sign
monitoring, care navigation and social engagement
NumberofVCsInvestinginMarket2010-2013
3
Medical
Management
Diet and
Nutrition
Emergency Detection
and Response
Behavioral and
Emotional Health
Aging With
Vitality
Physical
Fitness
Vital Sign
Monitoring
Care
Navigation
Social
Engagement
Interest in these markets is primarily attributed large market opportunities and clearly-
defined business models

4. Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights
• Aging with vitality, vital sign monitoring and care navigation received the greatest amount of
digital health VC funding from 2010 to 2013
!
• Physical fitness and care navigation have seen the most deal action (by volume) from the top
investors funding the 50+ market since 2010
!
• Vital sign monitoring, care navigation and social engagement have the greatest number of
interested VCs among the 50+ market opportunities
!
• Funding in companies relevant to the 50+ market represents 53% of all digital health
investment dollars and is growing
!
• Seed or Series A deals comprised half of the deals from 2010-2013 in companies related to the
50+ market
Key Takeaways
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5. Download the full report at
www.startuphealth.com/aarp