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The hidden truths of scaling
Tech Startup Day
Sébastien Deletaille,
CEO & co-founder
@sebdeletaille @RIAnalytics
REAL IMPACT
AND IT
LOOKS
SO
EASY!
ENTREPRENEURS WILL TELL YOU, IT’S ACTUALLY REALLY HARD
BUT WHAT ABOUT THE HIDDEN TRUTHS?
FIVE FIRST-TIME ENTREPRENEUR LEARNINGS
#1: DID YOU ASK YOURSELF HOW MUCH YOU’RE READY TO SACRIFICE?
#2: “FIRST TIMES” HURT
#2: “FIRST TIMES” HURT
#2: “FIRST TIMES” HURT
#2: “FIRST TIMES” HURT
#2: “FIRST TIMES” HURT
#3: PIVOTS ARE NOT AS COOL AS YOU THINK
#3: PIVOTS ARE NOT AS COOL AS YOU THINK
#3: PIVOTS ARE NOT AS COOL AS YOU THINK
#3: PIVOTS ARE NOT AS COOL AS YOU THINK
#4: METRICS, METRICS, METRICS
World consumption
$ trillion
Population
billions
50 70 90 2010 2025 20252010
#4: METRICS, METRICS, METRICS
#4: METRICS, METRICS, METRICS
#5: I FOUND PURPOSE
#5: I FOUND PURPOSE
THANK YOU
@sebdeletaille @RIAnalytics

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Sebastien Deletaille: Scaling up - The sky is the limit - TSD17

Notas del editor

  1. It’s a privilege to share my story – RIA is a high growth tech startup Typical example: 2 founders to 120 team members at my peak An MVP in Excel to Excel sheets One telco in Africa to 5 of the 10 biggest telcos in the world
  2. When my parents were growing up, they all wanted to be rock stars. It was the cool thing to do.
  3. For our generations, these are the modern rock & roll singers.
  4. They look so beautiful They look so happy And it’s so easy to achieve the same
  5. To succeed, you need to align a set of ingredients But, I don’t want to talk about the same advice you can find on Google
  6. I want to talk to you about the things that no one says… what are the hidden truths
  7. If I could go back in time, I would give myself 5 pieces of advice
  8. Welcome to the roller coaster. Entrepreneurship is high in emotions. Up and down. It’s great to focus on the up. But ask yourself whether you’re ready to take a down and set your limits. They’re going to be tested – and you are in control to say stop
  9. As a first time entrepreneur, I had some crazy learnings. Especially, from 2 to 15 people. We experienced a lot of “first times”. When we started, it was easy to tell everyone they had the same salary… When that rule became a constraint to attract talent, wow, we had a crisis
  10. The first time that you need to share decision making
  11. The first time you have to fire someone In my professional life… maybe the hardest thing I’ve ever needed to do
  12. So what? Team up. Prepare everyone that first times will come.
  13. So what? As much as possible, try to avoid short cuts One day, you’ll need to re-pay the debt, with interest
  14. There is one super important book you must read if you want to become a tech entrepreneur The Lean Startup by Eric Ries It’s an amazing book that explains how you start with a minimum viable product and iterate. You build, measure and learn It introduces the concept of a pivot: ditching your original product offering, changing your direction
  15. There are great success stories: Nokia, Nintendo, YouTube, etc. At RIA, we built on these examples and decided that we should make a huge pivot from a service company…
  16. …to a product company We thought we would do it in 6 months
  17. What did we learn? It’s actually very hard to draw an elephant when you’ve never seen one (cf. illustration from the Middle Ages) Things like the meaning of a product owner, a tech lead, a quality assurance tester, were all new to us So what? Instead of 6 months, we took 18 months to pivot technically. On the commercial side, we are closer to 24 months. The secret recipe for you: choose your business model with care, it’s going to be difficult to change down the road
  18. In 2016, I raised 12m€ in my Series A. It was the first time I was raising funds. When I started that process, I thought I was active in the coolest part of the world: emerging markets
  19. Then I talked to one of the biggest US investment funds They told me: hey Seb, we’re going to put a multiple of zero on your emerging market revenue What? Didn’t you see the chart. Yeah, it’s cute. But no US company will buy you for your emerging market revenues. They’ll discount it to zero in M&A – so we will too
  20. What did I learn from the fundraising? Know your industry Know your investors Know your metrics We don’t have a metrics culture in Belgium and it’s the most important thing to succeed in entrepreneurship
  21. Finally, I’d like to close with my personal epiphany. There is not a single morning I wake up where I don’t want to go to work That feeling, that sense of purpose…
  22. … I wish it to everyone in this room