It’s a privilege to share my story – RIA is a high growth tech startup
Typical example:
2 founders to 120 team members at my peak
An MVP in Excel to Excel sheets
One telco in Africa to 5 of the 10 biggest telcos in the world
When my parents were growing up, they all wanted to be rock stars. It was the cool thing to do.
For our generations, these are the modern rock & roll singers.
They look so beautiful
They look so happy
And it’s so easy to achieve the same
To succeed, you need to align a set of ingredients
But, I don’t want to talk about the same advice you can find on Google
I want to talk to you about the things that no one says… what are the hidden truths
If I could go back in time, I would give myself 5 pieces of advice
Welcome to the roller coaster. Entrepreneurship is high in emotions. Up and down.
It’s great to focus on the up. But ask yourself whether you’re ready to take a down and set your limits.
They’re going to be tested – and you are in control to say stop
As a first time entrepreneur, I had some crazy learnings. Especially, from 2 to 15 people.
We experienced a lot of “first times”.
When we started, it was easy to tell everyone they had the same salary…
When that rule became a constraint to attract talent, wow, we had a crisis
The first time that you need to share decision making
The first time you have to fire someone
In my professional life… maybe the hardest thing I’ve ever needed to do
So what?
Team up. Prepare everyone that first times will come.
So what?
As much as possible, try to avoid short cuts
One day, you’ll need to re-pay the debt, with interest
There is one super important book you must read if you want to become a tech entrepreneur
The Lean Startup by Eric Ries
It’s an amazing book that explains how you start with a minimum viable product and iterate.
You build, measure and learn
It introduces the concept of a pivot: ditching your original product offering, changing your direction
There are great success stories: Nokia, Nintendo, YouTube, etc.
At RIA, we built on these examples and decided that we should make a huge pivot from a service company…
…to a product company
We thought we would do it in 6 months
What did we learn?
It’s actually very hard to draw an elephant when you’ve never seen one (cf. illustration from the Middle Ages)
Things like the meaning of a product owner, a tech lead, a quality assurance tester, were all new to us
So what? Instead of 6 months, we took 18 months to pivot technically. On the commercial side, we are closer to 24 months.
The secret recipe for you: choose your business model with care, it’s going to be difficult to change down the road
In 2016, I raised 12m€ in my Series A. It was the first time I was raising funds.
When I started that process, I thought I was active in the coolest part of the world: emerging markets
Then I talked to one of the biggest US investment funds
They told me: hey Seb, we’re going to put a multiple of zero on your emerging market revenue
What? Didn’t you see the chart.
Yeah, it’s cute. But no US company will buy you for your emerging market revenues. They’ll discount it to zero in M&A – so we will too
What did I learn from the fundraising?
Know your industry
Know your investors
Know your metrics
We don’t have a metrics culture in Belgium and it’s the most important thing to succeed in entrepreneurship
Finally, I’d like to close with my personal epiphany.
There is not a single morning I wake up where I don’t want to go to work
That feeling, that sense of purpose…