3. This is a not a Growth Curve
Actionable Growth Hacking Tactics by @yongfook
4. This is a Growth Curve
Periods of strategic,
sustainable growth
Rapid, unsustainable*
tactical growth
*perhaps a temporary paid partnership, exploiting some growth
vector that shuts itself off after a while, or a landing page
optimization that inexplicably and suddenly stops working magic
Actionable Growth Hacking Tactics by @yongfook
15. What’s a model?
Improves decision making, focus and prioritisation
Streamlines the customer journey
Models our business, costs and revenues
“For each 1000€ invested in user acquisition
we’ll get 1500€ of profit.”
16. Key metrics
CPA = Cost Per Acquisition
Retention
Lifetime value
Basket Size
54. Product Dashboard
Collect and aggregate all metrics in one place
Visualisation for the team: geckoboard.com
One person in charge to optimize time
55. Metrics-driven Development
Goal by Goal, weekly
Roadmap prioritisation & UX
UX = Conversion
Bet where you have the biggest growth potential
Focused development
56. What metrics miss
Not everything can be measured…
Trust, Feelings, Emotions, Hints
UX!
Customer Development for qualitative feedback
Sum of a lot of details = activation + retention
63. Why Email marketing?
Free (almost)
Powerful and efficient
Low investment of time
Myths: “spammer” and “doesn’t work”
64. Implementation
Mailchimp: the simple tool - validation metrics and
development time saved
When it’s well tested: automate on your server but be
aware of costs
First: doc with subjects, CTAs, key ideas, timings
65. Mailchimp: Templates
Copywriting: time consuming (Resource: copyblogger.com)
Shortcut for templates: ThemeForest.net
Adress values and objections, one by one
Be organized, it can tend to chaos
67. Methodology
Open rate, Click rate, Conversion
Subject vs Body
Segment per level of interest
Test frequency flexibility
Start broad, then niches
68. Subject & Body
Simple techniques:
- Links spread all around
- Very secondary unsubscribe link
- Intriguing subjects with “you” or “yours”
- No sales talk
- Information gap (read more, know more, see it)
Rule #1: deliver value
69. Important notes
Follow ups in many steps of the funnel
Plain text vs Template
Assisted conversions
Test big ideas, then details
Use email lists? Yes, to start
71. Concepts
Simple processes can have a big impact
CPA is much higher than the cost of retention
The most important variable of the model
Retention is easier and with higher potential
72. Attack or Defence?
This doesn’t mean investing nothing in the beginning!
Focus on acquisition or retention?
Start by attacking as much as possible
On the long run start to focus more and more on
retention
