The 1st part of our Startup Series, which allows you to take your idea and follow these steps to convert it to an MVP (Minimum Viable Product)

1. IDEA TO MVP!
There are many a slips between the cup and the lips.
Presenter: Tarun Gaur
CEO, tringapps, Inc.

2. You have an Idea!
Where does it come from?

3. Idea to Product
Idea isn’t worth sh*t …
… it’s the product that sells.

4. Product to Market
Products are sold to customers.

5. Customers
If you don’t know who is your customer,
take your idea, roll it and …

6. The Message
What is in it for them?

7. VALIDATE THE IDEA
It is important to validate your idea before you invest
time and energy into building a product.

8. What problem are you
trying to solve?
If you can’t clearly state the problem your product or service solves,
you may not have a successful idea!

9. Have others tried to
solve the same problem?
Have they succeeded? or failed? Do you know why?

10. What benefits does your
idea provide?
Can you list 3 tangible benefits for the customers?

11. Have you tried converting
your idea into features?
Software is a collection of features, not ideas!

12. Can your idea be easily
copied?
Are there other players who are similar or solve the same problem in a
different way?

13. Do you understand the
market?
How big is your market? Who will buy your idea?

14. Have you reached out to
your potential customers?
Have you tried to get some feedback from your potential customers?

15. Can you build the
product?
Do you need help? What kind of help?

16. Are you a lone wolf or
you have a team?
Teams that are funded, 82% of startups have 2 co-founders and an
average team size of 4 people

17. Why should the investor
invest in your idea?
Can your idea make money?

18. YOU NEED A PLAN
Let’s assume Your idea is powerful,
You have validated it and have decided
to take the plunge!

19. Idea
People
Technology
Process
Plan to get all ducks in a row!

20. Idea
People
Get the right people on your startup bus!

21. Idea
Technology
Choose the right technology, validate with experts

22. Idea
Process
Startups have nimble processes; first things first!

23. WHAT DO YOU SELL?
Startups sell something!

24. What does your startup sell?
A Product A Solution A Service

25. Let’s say your startup sells a product
Define
the
product
Develop
the damn
thing
Gotta
support your
sh*t
Product
Definition
Product
Development
Product
Support

26. STAGE 1
Idea to a Feature List

27. A Software is a collection of features!
Idea Features
Scratchpads,
Napkins,
Mindmaps,
Hazy
thoughts
Personas,
Requirements,
Sketches,
Wireframes,
Visual Designs

28. Don’t forget the personas!
You can use the empathy map to understand customer behavior
Personas help you
understand your customers!

29. The customer behavior
Understanding your customer
is what stands between your
product and the market share

30. STAGE 2
Prioritize the feature list

31. You are up against time!
Understand the difference between must have, should have and nice to
have features.
It is important
to prioritize the feature list

32. Round 1: Impact Analysis on a feature
• Empowers the customer
• Enhances the experience
• Will make money
• Is a business or technology enabler
• Is required for compliance

33. Round 2: prioritize the personas
Relate each feature with a persona, you may be able to refine the
feature list further!
If you know your customers, you
can relate them to features.

34. STAGE 3
Get some test audience involved

35. Encourage a debate
Share opinions, take feedback, conduct surveys
Show your findings to a
group of experts

36. STAGE 4
Design a Concept or a prototype

37. You may be good, but are you an entrepreneur?
You need to convert the requirements into a tangible product, you need
someone who can create a concept out of a storyline
Go find a designer, if you are not
one yourself; unless you are stoopid

38. Get an awesome designer onboard
• A Concept
• The Wireframes
• A Visual Design
• Typography
• A Prototype

39. Hmm .. maybe you can raise money here
This is where startup accelerators, angel investors, seed funds may
consider investing in you if they see a serious team in place!
You have a product concept in place.
You have hit a major milestone!

40. STAGE 5: TECH
Start product development

41. Work buckets of related features
Do not hesitate to release half baked work to your test audience.
Getting feedback early and regularly is very important.
Decide the product release
model early on, and stick to it!

42. Don’t forget the server side!
You don’t want to be in a position where your product fails because it
can’t scale.
Go with the cloud!

43. Don’t forget the server side!
• Secure by default
• OAuth: Get the Subscriber information
• Know your data
• Earn the trust badges
• Analytics should not be an afterthought

44. STAGE 5: BIZ
Customer Acquisition Strategy

45. Entrepreneur wears multiple hats
This helps you refine your message and pivot on features
Think customer
acquisition early on!

46. Build vs Buy
You need value added services to augment your core product. Start
making choices and think - build vs buy
Your core product is
in development!

47. STAGE 6: TECH
Package and Release

48. The distribution channels
Technical LAUNCH CHECKLISTS help.
You have to package the
product, go live!

49. If you have launched successfully
Is it an MVP? Thats a different question!
You have a product!

50. STAGE 6: BIZ
Lifetime value of the customer

51. Forget the MVP
Focus on acquiring the customer, hopefully you already have a
strategy in place.
Engage, Engage, Engage

52. Minimum Viable Product
Understanding early adopters, hence the term - minimum viable
product
The customer decides if you have
a minimum viable product or not.

53. Lifetime value of a customer
The Investors will ask how many of them you have got, how often do they
come to you? How many dollars can you earn from each one of them?
Your product may be free today, but
at some stage you have to monetize.

54. STAGE 7
Keep building, Raise Capital

55. Keep building
• You are an entrepreneur, your job is to build a
business, not an MVP
• Refine your product
• Refine your business model
• Refine your go to market strategy
• Pivot where ever required

56. What do VCs look for?
• A good technical team
• Some management experience (optional)
• Market opportunity
• Number of subscribers
• An exit strategy

57. Tips for raising money
• Raising money is 6 month exercise
• Get introductions
• Refine your pitch
• Don’t go to random VCs
• Look for smart money

58. INDIA STARTUP IGNITERS
We need YOU to participate, let’s
collectively help fellow entrepreneurs
to build cool startups!

59. India Startup Igniters
Soon you will see meetups titled, Call for Help!
Call for help! meetups.

60. QUESTIONS