Sanny Gaddafi Co-founder, 8villages

1. We
help
your
customer
grow
with
you…
8villages
is
the
mobile
and
internet
gateway
for
underserved
in
developing
countries
to
exchange
with
their
peers
and
get
the
best
financial
reward
for
their
work.
The
community
has
the
knowledge,
8villages
delivers
it.

2. Key
segments
of
the
boKom
of
the
pyramid
are
currently
underserved…
World
Economic
Pyramid
• >20,000
USD
per
year
• 0.5
• People
people
making
less
than
3,260
USD
per
year
• 4
Bn
people
Key
segments
are
underserved
Micro
business
Small
Farmers
owners
• Up
to
20,000
USD
per
year
• 2
Bn
people
Source: World Resources Institute"
The
community
has
the
knowledge,
8villages
delivers
it.

3. …
this
is
partly
due
to
lack
of
informaOon
within
value
chain.
Example:
Farming.
How
do
we
limit
the
costs
a
Middle
Men
x3
Financial
InsOtuOons
Limited
need
adds
complexity
The
community
has
the
knowledge,
8villages
delivers
it.
How
do
we
opOmize
selling?
(price,
quanBty,
Bmeliness,
costs)
a
increase
yield
and
profit?
(pests,
pricing,
weather
etc.)
How
do
we
How
do
we
source
beKer?
(pricing,
quality,
transportaBon
costs
etc.)
of
financing
farming?
(Bme,
weather,
sophisBcaBon
risks,
size
of
loan)
Input
Producers
Product
Buyers
(off
takers)
Middle
Men
x3
Limited
need
adds
complexity
Small
Farmers

4. Lack
of
informaOon
is
caused
both
due
to
complexity
of
supply
and
lack
of
sophisOcaOon/value
in
demand.
The
community
has
the
knowledge,
8villages
delivers
it.
Complicated
businesses
Low
margin
and
low
sophisOcaOon
customers
Lack
of
informaOon
flow
• Selling
complicated
products
or
sourcing
from
fragmented
markets
• High
selling/buying
and
administraBon
costs
• High
levels
of
compeBBon
• Low
sophisBcaBon
• Limited
understanding
of
how
to
use
the
product
/
interact
with
off
takers
• Limited
ability
to
pay
significant
amounts
of
money
in
one
Bme
• Lack
of
trust
of
big
companies
and
“educated”
people
Banks
/
insurance
Seed
sellers
Buyers
of
product
Micro
business
Farmers
owners
Other
input
sellers
The
community
has
the
knowledge,
8villages
delivers
it.

5. 8villages
technical
pla]orm
looks
to
bridge
the
gap
between
supply
and
demand.
Simplified
businesses
Empowered
customer
Reduce
complexity
and
increase
informaOon
flow
• Improve
brand
percepBon,
product
delivery
and
customer
loyalty
• Empower
exisBng
workforce
with
limited
addiBonal
effort
• Engage
customers
in
a
rich
and
two
sided
way
derived
insights
• Provide
real
value
on
how
to
improve
customer
livelihoods
• Break
through
shyness
and
allow
for
two
sided
communicaBon
• Follow
up
and
support
the
customer
through
his
business
cycle
Banks
/
insurance
Seed
sellers
Buyers
of
product
Micro
business
Farmers
owners
Other
input
sellers
The
community
has
the
knowledge,
8villages
delivers
it.

6. The
community
has
the
knowledge,
8villages
delivers
it.
What
does
it
look
like
for
the
farmer
in
daily
basis.
• QuesBon
and
answer
flow
• Daily
Bps
and
tricks
• Sharing
of
knowledge
with
expert
and
local
groups

7. The
community
has
the
knowledge,
8villages
delivers
it.
What
does
it
look
like
for
the
expert.
• Direct
integraBon
among
farmers
and
experts
• QuesBon
and
answer
flow
• Sharing
of
knowledge

8. And
we
are
looking
to
go
beyond
Indonesia.
Myanmar
Pakistan
Philippines
/
Vietnam
The
community
has
the
knowledge,
8villages
delivers
it.
Entry
plan
• Partnering
with
the
largest
Agri
distributor
(holds
40%
of
market)
as
a
local
partner
– 8villages
will
hold
40%
of
the
NewCo
and
will
play
an
acBve
part
in
management
• Partnering
with
PITCO
a
company
owned
by
an
INSEAD
alumni
• Currently
searching
for
a
partner
in
those
countries
Go-­‐To
Market
• Partnering
with
Ooredoo
one
of
the
two
foreign
license
owners
for
the
new
Telco
– Focusing
on
3G
with
an
Android
applicaBon
• PITCO
has
already
engaged
Telenor,
a
market
leader
in
the
country
• Early
discussions
with
SMART
telecom
Opportunity
• 40
million
people
living
off
farming
• First
Bme
phone
users
• GSMA
grand
to
the
tune
of
250
K
BriBsh
Pounds
to
help
execute
• Over
8
Million
farmers
with
many
more
directly
or
indirectly
make
their
livelihood
from
farming
(up
to
64%
of
populaBon)
• Two
of
the
largest
markets
in
South
East
Asia
with
lible
focus
on
Agricultural

9. The
community
has
the
knowledge,
8villages
delivers
it.
What
does
it
look
like
in
ApplicaOon.
• Direct
integraBon
among
farmers
and
experts
• QuesBon
and
answer
flow
• Daily
Bps
&
tricks
• Sharing
of
knowledge
with
groups
• MulBmedia

10. Our
product
is
already
on
the
ground
and
having
impact.
The
community
has
the
knowledge,
8villages
delivers
it.
Profile
• Married
with
two
children
– One
in
university
and
the
other
in
high
school
• Bank
customer
• Sewing
bags
since
2013
– Bag
price
of
$3
to
$5
– Revenues
of
$130
to
$450
• Married
• Bachelors
degree
• Monthly
income
outside
of
extension
worker
work
is
$50
to
$100
(plus
about
$200
from
extension
work)
• Married
but
does
not
have
children
yet
• Diploma
from
a
mariBme
academy
in
Cirebon
• Farmer
makes
the
equivalent
of
~300
per
month
if
harvest
is
successful
Impact
of
plahorm
• Easier
to
access
than
internet
• Uses
the
quizzes
to
improve
knowledge
• Easier
to
interact
with
bank
and
not
feel
shy
–
increase
loan
size
3x
• Complement
agricultural
informaBon
from
plahorm
• Able
to
save
Bme
by
reaching
and
discussing
with
customers
• Ability
to
interact
with
experts
when
data
lacking
• Improving
his
knowledge
of
organic
farming
• Fill
gaps
in
knowledge
• Increased
yield
from
6
to
9
ton
through
the
right
intervenBon
regarding
pesBcides
Triono
Hand
Crae
Nia
Extension
Worker
Asep
Rice
Farmer

11. We
have
two
disOnct
business
models.
Business
model
The
community
has
the
knowledge,
8villages
delivers
it.
Go-­‐to
market
Corporate
SolluOon
Pla]orm
ConsultaBve
sales
to
key
customers
producing
customer
specific
plahorms
white
labeled
•
Agri
input
players
•
Off
takers
•
Banks
• Licensing
fees
for
building
white
label
plahorms
• Developing
insights
for
customers
• Being
a
medium
for
addiBonal
products
(crop
insurance,
financing,
mobile
money)
Telco
Managed
Pla]orm
Partnering
with
Telcos
to
deliver
service
directly
to
farmers
•
Farmers
pay
very
lible
•
Farmers
do
not
pay
at
all
• Freemium/value
added
services
paid
by
subscribers
• Targeted
adverBsing
to
the
farmers
• Insight
generaBon/market
making
• Being
a
medium
for
addiBonal
products
(crop
insurance,
financing,
mobile
money)

12. With
a
modular
pricing
schemes
that
can
make
the
most
out
of
the
pla]orm.
Content
to
be
delivered
▪ Agriculture
related
Bps
and
tricks
▪ Financial
management
Bps
and
tricks
▪ Targeted
content
to
specific
quesBons
▪ Specific
markeBng
and
educaBonal
material
▪ Health
Ops
and
tricks
Network
insights
/
more
products
▪ Assessment
of
farmer/product
performance
The
community
has
the
knowledge,
8villages
delivers
it.
(big
data)
▪ Market
making
▪ Crop
insurance,
mobile
money,
financing
Key
product
features
▪ Individual
targeted
SMS
▪ Q&A
capabiliBes
▪ Group
creaBon
and
group
chat
▪ Quizzes
and
surveys
▪ Loyalty
program
▪ Mobile
transacOons
Delivery
method
▪ SMS
based
▪ Web
based
monitoring
and
interacBons
▪ Android
app
Pricing
model
We
are
able
to
build
a
white
label
product
for
various
customers
Future
product

13. Financials
We
are
burning
less
than
25
K
USD
per
month
between
our
Indonesia
ad
Myanmar
operaOons
We
will
achieve
>100
K
of
revenues
this
year
We
have
raised
150
K
from
IMJ
and
about
to
close
another
150
K
from
a
strategic
investor
We
want
to
raise
0.5
to
1.5
USD
Mn
from
an
investor
who
can
provide
addiBonal
tech
help
and
country
access

14. We
have
a
well
rounded
team.
The
community
has
the
knowledge,
8villages
delivers
it.
• Sanny
Gaddafi
is
an
experienced
developer
and
serial
entrepreneur
specialized
in
acBve
niche
social
networks.
In
2004,
he
developed
the
first
Indonesian
social
networking
site
called
FUPEI
(Friends
UniBng
Program
Especially
Indonesian).
• He
is
very
acBve
in
the
Indonesian
start-­‐up
community
as
one
of
the
#StartupLokal's
IniBator
and
one
of
the
Founder
InsBtute‘s
directors.
• Sanny
holds
an
undergraduate
diploma
in
InformaBcs
and
StaBsBcs
from
the
UniversBas
Bina
Nusantara,
Indonesia
and
a
postgraduate
diploma
in
Magister
Management
of
Finance
and
Investment.
Sanny
Gaddafi
Cofounder
-­‐
CTO
Anita
HesO
General
Manager
Indonesia
• Anita
has
years
of
experience
managing
agricultural
value
chains
in
Indonesia.
Before
joining
8villages,
Anita
oversaw
the
Indonesian
horBcultural
strategy
for
the
AMARTA
project
funded
by
USAID.
Her
duBes
included
managing
the
value
chain,
from
the
producBon
to
post-­‐harvest
management,
processing
and
markeBng
(domesBc
and
export).
• She
developed
and
implemented
comprehensive
training
plans
for
producers,
supporBng
farmer’s
group/associaBons
and
regional
businesses
associaBons.
Anita
was
previously
a
NaBonal
Technical
Advisor
for
Market
Restructuring
for
the
Food
Agricultural
OrganizaBon
of
The
United
NaBons
Ziv Ragowsky!
Chief Executive
Officer"
• Ziv Ragowsky has been a McKinsey consultant for a large part of his career, focusing on banking and
telecommunications projects across multiple geographies and worked on establishing a digital platform
for a large Telco in Asia.
• He has an MBA from INSEAD and a BBA from the University of Michigan.
• In addition to consulting, Ziv was a finalist in the Startup at Singapore competition and is involved in a
few interesting ventures. "

15. Thank
you…
The
community
has
the
knowledge,
8villages
delivers
it.
www.8villages.com
Ziv
Ragowsky,
CEO:
z.ragowsky@8villages.com
Sanny
Gaddafi,
CTO:
s.gaddafi@8villages.com
Anita
HesB,
GM,
a.hesB@8villages.com