Unity technologies on BarCamp Vilnius

1. Unity Technologies
Renaldas Zioma
Handhelds Tech Lead

2. Unity
• Game Development Tools

3. Au
g
1
O ,2
ct 00
1 5
De , 2
00
Jac 1 5
n ,2
1, 0
M 0
a 20 5
Apr 1 06
r 1, 2
Ju , 2006
n 0
Ju 1 06
l 1, 2
Se , 2006 0
p
O 1 06
ct ,
12
3 Years
De , 2006
0
Jac 1 06
n ,2
1
M , 2006
ar 00
Ap 1 7
r 1, 2
Ju , 2007
n 0
Ju 1 07
l 1, 2
Se , 2007 0
O p 1 07
ct ,
12
De , 2007
0
Jac 1 07
n ,2
1
M , 2007
ar 00
Ap 1 8
r 1, 2
Ju , 20 8 00
n
Ju 1 08
l 1, 2
Se , 2008 0
p
O 1 08
ct ,
12
De , 2008
0
Jac 1 08
n ,2
1
M , 2008
a 0
Unity Indie goes FREE
Apr 1 09
r 1, 2
Ju , 2009
n 0
Ju 1 09
l 1, 2
Se , 2009 0
O p 1 09
ct ,
12
De , 2009
0
Jac 1 09
n ,2
1
M , 2009
ar 01
Obama Elected! ;)
Ap 1 0
r 1, 2
Ju , 2010
n 0
Ju 1 10
l 1, 2
Se , 2010 0
O p 1 10
ct ,
12
De , 2010
0
Jac 1 10
n ,2
1
M , 2010
a 0
Apr 1 11
r1 ,2
, 201
011
1
Page visits - unique IPs

4. Au
g
1
O ,2
ct 00
1 5
De , 2
c 00
1 5
Fe , 2
b 00
1 5
Ap , 2
r1 00
6
Ju , 2
n 0
Ju 1 06
l 1, 2
Se , 2006
p 006
1
N ,2
ov 0
1 06
Ja , 2
n 00
1 6
M ,2
ar 00
7
M 1, 2
ay 00
Ju 1
n 7
Ju 1, 20
l 1, 2 07
Se , 2007
p 007
1
N ,2
ov 0
1 07
Ja , 2
n 00
1 7
M ,2
ar 00
8
M 1, 2
ay 00
Ju 1
n 8
Ju 1, 20
l 1, 2 08
Se , 2008
p 008
1
N ,2
ov 0
1 08
Ja , 2
n 00
1 8
M ,2
ar 00
9
M 1, 2
ay 00
Ju 1
n 9
Ju 1, 20
Actually there are sales here!
l 1, 2 09
Se , 2009
p 009
1
N ,2
ov 0
1 09
Ja , 2
n 00
1 9
M ,2
ar 01
0
M 1, 2
a
Ju y 1 010
n
Ju 1, 20
l 1, 2 10
Se , 2010
p 010
1
Sales 2005-2008
N ,2
ov 0
1 10
Ja , 2
n 01
1 0
M ,2
ar 01
1, 1
20
11

5. Au
g
1
O ,2
ct 00
1 5
De , 2
c 00
1 5
Fe , 2
b 00
1 5
Ap , 2
r1 00
6
Ju , 2
n 0
Ju 1 06
l 1, 2
Se , 2006
p 006
1
N ,2
ov 0
1 06
Ja , 2
n 00
1 6
M ,2
ar 00
7
M 1, 2
ay 00
Ju 1
n 7
Ju 1, 20
l 1, 2 07
Se , 2007
p 007
1
N ,2
ov 0
1 07
Ja , 2
n 00
1 7
M ,2
ar 00
8
M 1, 2
Unity iPhone 1.0
ay 00
Ju 1
n 8
Ju 1, 20
l 1, 2 08
Se , 2008
p 008
1
N ,2
ov 0
1 08
Ja , 2
n 00
1 8
M ,2
ar 00
9
M 1, 2
Unity Indie goes FREE
ay 00
Ju 1
n 9
Ju 1, 20
l 1, 2 09
Se , 2009
p 009
1
N ,2
ov 0
1 09
Ja , 2
n 00
Unity Android
1 9
M ,2
ar 01
0
M 1, 2
a
Ju y 1 010
n
Ju 1, 20
l 1, 2 10
Se , 2010
p 010
1
N ,2
ov 0
1 10
Ja , 2
n 01
1 0
M ,2
ar 01
1, 1
20
UNITY iPhone Released
11

6. Se
p
1,
O 2
ct 00
1 8
N , 20
ov 0
1, 8
De 20
c 0
1, 8
Ja 20
n 0
1, 8
Fe 20
b 0
1, 9
M 2
ar 009
1,
Ap 20
r 1 09
M , 20
ay 0
1, 9
Ju 20
n 0
Unite 2008
1, 9
Ju 200
l1 9
,
Au 20
g 0
1, 9
Se 20
p 0
1, 9
O 2
ct 00
1 9
N , 20
ov 0
1, 9
De 20
Unite 2009
c 0
1, 9
Ja 20
n 0
1, 9
Fe 20
b 1
1, 0
M 2
ar 010
1,
Ap 20
r 1 10
M , 20
ay 1
1, 0
Ju 20
n 1
1, 0
Ju 201
l1 0
,2
Au 01
g
Unity 3.0
1, 0
Se 20
p 1
1, 0
O 2
ct 01
1 0
N , 20
ov 1
1, 0
De 20
c 1
1, 0
Ja 20
n 1
1, 0
Fe 20
b 1
1, 1
M 2
UNITY iPhone Sales
ar 011
1,
Ap 20
r 1 11
,2
01
1

7. Se
p
1
O , 20
ct 0
1, 8
N 2
ov 00
1 8
De , 20
c 0
1, 8
Ja 20
n 0
1, 8
Fe 20
b 0
1, 9
M 2
ar 00
1, 9
Ap 20
r 1 09
M , 20
ay 0
1, 9
Ju 20
n 0
1, 9
Ju 20
l 1 09
,
Au 20
g 0
1, 9
Se 20
p 0
1, 9
O 2
ct 00
1 9
N , 20
ov 0
1, 9
De 20
c 0
1, 9
Ja 20
n 0
1, 9
Fe 20
b 1
1, 0
M 2
ar 01
1, 0
Ap 20
Unity iPhone 1.5 Released
r 1 10
M , 20
ay 1
1, 0
Ju 20
n 1
1, 0
Ju 20
l 1 10
,
Au 20
g 1
1, 0
Se 20
p 1
1, 0
O 2
ct 01
1 0
N , 20
ov 1
1, 0
De 20
c 1
1, 0
Ja 20
n 1
Basic goes down
1, 0
Basic vs Advanced
Fe 20
b 1
1, 1
M 2
ar 01
1, 1
Ap 20
r 1 11
,2
01
1

8. Se
p
1
O , 20
ct 0
1, 8
N 2
ov 00
1 8
De , 20
c 0
1, 8
Ja 20
n 0
1, 8
Fe 20
b 0
1, 9
M 2
ar 00
1, 9
Ap 20
r 1 09
M , 20
ay 0
1, 9
Ju 20
n 0
1, 9
Ju 20
l 1 09
,
Au 20
g 0
1, 9
Se 20
p 0
1, 9
O 2
ct 00
1 9
N , 20
ov 0
1, 9
De 20
c 0
1, 9
Ja 20
n 0
1, 9
Fe 20
b 1
Version every 2-3 months
1, 0
M 2
ar 01
1, 0
Ap 20
r 1 10
M , 20
ay 1
1, 0
Ju 20
n 1
1, 0
Ju 20
l 1 10
,
Au 20
g 1
1, 0
Se 20
p 1
1, 0
O 2
ct 01
1 0
N , 20
Release Often
ov 1
1, 0
De 20
c 1
1, 0
Ja 20
n 1
Basic goes down
1, 0
Fe 20
b 1
1, 1
M 2
ar 01
1, 1
Ap 20
r 1 11
,2
01
1

9. Se
p
1,
O 2
ct 008
1,
N 2
ov 008
1,
De 20
c 0
1, 8
Ja 20
n 0
1, 8
Fe 20
b 0
1, 9
M 2
released
ar 009
1,
Ap 20
powered game
r 1 09
1st Unity iPhone
,2
M
ay 009
1,
Ju 20
n 0
1, 9
Ju 200
l1 9
,2
Au 00
g 9
1,
Se 20
p 0
1, 9
O 2
ct 009
1,
N 2
ov 009
1,
De 20
c 0
1, 9
Ja 20
n 0
(TOP #1 game)
1, 9
Zombieville USA
Fe 20
b 1
1, 0
M 2
ar 010
1,
Ap 20
r 1 10
,2
M
ay 010
1,
Ju 20
n 1
(iTunes)
1, 0
Ju 201
l1 0
,2
Au 01
g 0
1,
Se 20
p 1
1, 0
O 2
ct 010
1,
N 2
ov 010
1,
De 20
c 1
1, 0
Ja 20
1
TOP Sellers 2009 announced
n
1, 0
Fe 20
b 1
TOP games
1, 1
M 2
More than 30
ar 011
1,
Ap 20
r 1 11
Games powered by UNITY
,2
01
1

10. Standard Pricing model
in GameDev tools
• UnrealEngine, CryTek, idTech
• ~500K$ per game
• ~300K$ license
• ~100K$ per SKU
• ~150K$ source

11. Unity Pricing
• Indie version - Free
• Unity Pro - $1500
• iOS - $400
• iOS Pro - $1500
... but such pricing is NOT unique

12. Competition
• Early
Torque GarageGames
ShiVa 3D
• Now
UDK

13. Competition
• Early
Improve the Product (continuously)
Being first vs being persistent
Working close with customers
• Now
Release Quality (full QA/alpha/beta cycle)

14. Make your customers earn
$$$
• AssetStore
• UNION