2. What are QR Codes?
Quick Response Code
Also called
Graphical tag
2D Barcode
Matrix Code
Developed by Denso Wave in 1994 to help
track inventory
3. What makes them different?
1D Barcode 2D Barcode
Uses only length Stores data vertically
Height is for scanning and horizontally
convenience Read by image scanner
Read by a laser Stores up to 7,089
Stores 30 ASCII characters characters
4. What can it store?
QR Code Data Capacity
Numbers Max 7,089 characters
Alphanumeric (0-9 & A-Z) Max 4,296 characters
Binary [8 bits] Max 2,953 bytes
Kanji, full-width kana Max 1,817 characters
5. How is data stored?
Quiet Zone
Format Information
Version Information
Data & Error Correction Key
Required Patterns:
Position Detection Patterns
Alignment
Timing
6. What can it do?
Open a website
Dial a phone number
Post a tweet
Schedule a calendar event
Share a contact card
Open a map
Launch mobile apps
More!
7. How are they scanned?
Usually with mobile phones
Launch your barcode reader
Some phones come with software
Other users will need to download an app
Scan the code with your camera
Enjoy the content
There are QR Code websites that can
translate the barcode via image as well.
20. QR Codes can provide great metrics
Where people are scanning the code
Which locations are effective
Which campaign/poster/signs are or are not
working
When they are scanning the code
21. QR Codes can provide great metrics
Some generators provide metrics for a fee OR
Use custom landing pages OR
Some URL shorteners let you create and track
Bit.ly
goo.gl