We put together this guide to help StayLocal members get the most of their membership. Our goal is to create innovative ways to support the local businesses that make New Orleans, New Orleans. www.staylocal.org

1. Member GuideINDEPENDENT
BUSINESS OWNERS,
YOU ARE NOT ALONE
StayLocal 2015

2. Hi There
We put together this guide to help
you get the most of your StayLocal
membership. Our goal is to create
innovative ways to support the
local businesses that make New
Orleans, New Orleans.
Our phones are always on, our
emails are checked frequently, and
our door is always open to help you
out and hear your ideas for how we
can make StayLocal better
together.
-The StayLocal Team
StayLocal
member
Heart
Sleeve

3. • Your Team
• Marketing
• Communications
• Events
• Resources
• Advocacy
What’s Inside

4. Charlotte Gill
Program Manager
Dana Eness
Executive Director
Meredith Cherney
Communications
Coordinator
Your Team

5. We are constantly putting out new initiatives
that help you market and grow your business.
You won’t want to miss it!
Reach A Larger Audience
Marketing

6. StayLocal’s Present Picks
Holidays 2014
We challenged residents to do 100% of
their holiday shopping locally. To help
make it easy, we designed a 15 page guide
of gift ideas from our members.
Reach A Larger Audience
Marketing
12 Days of Nola
Holidays 2014
An online campaign to boost the visibility
of our B2C member businesses during the
critical Holiday shopping season. Each
day, we featured a set of interviews with
business owners on our site.

7. “NOLA Know-How”
Summer 2015
Over 150 locals attended our NOLA Know-How.
Twenty B2B members were on hand to present
their offerings so businesses know where to go to
source, bank, invest, and hire local.
Reach A Larger Audience
Marketing
Central City and Algiers Point
Neighborhood Guides
Spring and Fall 2015
Our Neighborhood Guide series fosters economic
development by marketing the area’s businesses,
attractions, and character to encourage residents
and visitors to spend locally.

8. + Read our emails carefully
for new opportunities you
won’t want to miss!
+ Make sure your team is
receiving our emails
Reach A Larger Audience
Marketing

9. Reach A Larger Audience
+ Share our events on social media
Help us Grow the Network
+ Mention us in posts
+ Display your window cling
StayLocal represents you, local business owners & community partners.
Marketing
When our members talk about StayLocal
and traffic is flowing both ways, everyone benefits.

10. Let Us Know What’s Going On
Communications
We share your news through our
channels to put your business in front of New Orleanians
actively seeking local businesses.

11. Let Us Know What’s Going On
Communications
Got news?
Email Meredith
meredith@staylocal.org
Add us to your
mailing list
meredith@staylocal.org
charlotte@staylocal.org
Tag us on
Facebook, Twitter,
& Pinterest
@StayLocal
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12. Let Us Know What’s Going On
We’ve always liked you. Do you like us back?
Communications
Social Media
INTERACT à Like, share, tag, comment, repeat!
FOLLOW à We post events, workshops, speakers & promotions
+ Facebook: Stay Local!
+ Twitter: @StayLocal
+ Instagram: @StayLocal_nola
+ Pinterest: StayLocal
+ YouTube: Coming soon

13. Connect at Workshops & Events
Events
Our workshops and casual networking events
help you connect with new ideas,
fellow entrepreneurs, and experts in the field.

14. Make Connections
Before
+ RSVP (if requested)
+ Help us spread the word
+ Invite fellow business owners
After
+ Fill out surveys
o Let us know what you liked and what
needs improvement.
+ Give us some ideas
o We want to organize workshops and
events you want to attend!
Where to look: social media, website, newsletter, email
Events

15. Make Connections
Events
Did we mention
StayLocal events
are FREE for
members?

16. Access the Resources You Need
Resources
Consider us your right-hand man for whatever you need.
We’re constantly creating new programs and opportunities that
help members run a better business.

17. Get What You Need
Resources
+ We bring in experts in the field
+ Talk with your fellow business owners
+ Quarterly StayLocal Member Meetings
+ Get some face time! Thought of a great way
to improve StayLocal? Is there a speaker
you would love to see? Let us know!
Connect, Learn, Network

18. Get What You Need
Resources
We have compiled an extensive resources page with
information ranging from City forms to business classes
in Nola to great reads about localism.
Online Resources
+ Localism 101
+ Government Resources for Businesses
+ New Orleans Business Organizations
+ Business News
+ Readings on Localism
+ General Business Resources
+ Community Partners

19. Get What You Need
Resources
Need an accountant? Marketing expert?
Advice on ____? That’s what we’re here for.
Get individualized advice. Reach out to
charlotte@staylocal.org or 504-252-1259.
We’re Here to Help.
We know a lot of people!

20. Get What You Need
Resources
Through a partnership with Loyola University
Law School's Incubator Program for recent
law school graduates launching their own solo
practices, StayLocal members receive access
to affordable, "low-bono" legal services.
To participate, contact Charlotte Gill at
charlotte@staylocal.org with a brief
description of your legal service needs.
“Low-Bono Legal Services”

21. We’re On Your Side
Advocacy
We advocate for local businesses at all levels of government
so you can mind the store while we work to
ensure your interests are represented.

22. E-Fairness
Ongoing
We’re a founding partner of the
Louisiana Coalition for E-Fairness,
which is working on sales tax
fairness at the state and federal level.
On Your Side
Advocacy
Local Investing
Ongoing
An ongoing effort to make the state’s
Angel Tax Credit more conducive to
local investing.

23. Independent Business
Trends Report
Annually
Our annual Independent Business
Trends report provides data that
shows the current state of local New
Orleans business.
Original Research
Advocacy

24. Thanks for being a
part of StayLocal!
We’ll talk to you soon!