A small powerpoint of CRM and the concept behind it. The context isn't great but the design is a nice template. It was used in a Sales class so the exercise isn't there.

1. Customer relationship management Gintare Nenortaite & Kristian Steenfeldt

3. Different methods of CRM

4. An example of CRM

5. Exercise

6. Discussion

8. It is a highly IT based system based on special purpose software

9. The information pulled from CRM software is used for promotion and for measuring customer satisfaction

11. Analytical CRM – analyzes customer data for mkt. campaigns

12. Sales Intelligence CRM – intended as a more direct sales tool

13. Collaborative CRM – used to improve the quality of services

14. Consumer relationship CRM – CRS is used to track consumer sentiments

15. Simple CRM – focuses on core values like managing contacts activities

19. Thank you for your attention