This document categorizes automotive technology vendors according to their primary products, including dealership management systems, HR and payroll software, reporting and data analytics tools, vehicle inventory management, digital marketing and sales tools, service and repair order management applications, parts ordering and tracking software, and registration and titling systems. It provides an overview of the different types of software and systems used by automotive dealerships across operations such as sales, service, parts, and business management.

1. Automotive Technology Vendors Per Primary Product Category
(US/CA – 9/2017)
Data Management
Dealership Management System (DMS)
Special DMS
(Truck, Independent, Powersport, RV, Marine)
HR, Workforce & Payroll
Reporting, MIS, BI & Big Data
Vehicle Control, Inventory
Data Feed & Auctions
Desking
F&I Menu
Auto Sales Tools, CRM & ILM Lead Providers
Equity/Data Mining
& Engagement
Call Management
Digital & Web
Messaging/Texting
Enterprise Systems, Business Office Applications, & Data Management
Front End Applications
eContracting/Credit/Compliance
Fixed Operations & Dealership-Wide Applications
Key SystemsRepair Order &
Shop Workflow
Service Scheduling &
Mobile Service/Tech
Parts Order & Tracking
Document Management
Rental, Loaner & Fleet
Aftermarket & Accessories
© Gillrie Institute (9/2017) – 800-576-6959 Connect With Us On LinkedIn
Registration & Titling