3. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011
4.
5. Directed
Directive, invitational Directive, participative
Instructions
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation
6. • Alliances, consortia, JVs (All)
• Facilitated Networks (Many)
• Town Hall Meetings (General Mills)
• Supplier Summits (Intuit)
• Entrepreneur Days (Intuit)
• Selected Partnerships (All)
16. #1 They live on the cutting edge!
#2 They break the rules and take more risks!
#3 They are closer to markets!
Big companies bring scale and access to markets!
22. Interaction and involvement are key
elements for open innovation as well as
social media.
Companies need to build strong capabilities
on this intersection if they want to out-
innovate their competitors.
32. T (Top Down):Get the executives onboard and make them
personally committed to the innovation activities. Without
executive support, no change occurs.
B (Bottom Up):Value creation begins with people, one by
one, team by team. Nothing happens unless you get the
employees engaged and involved.
X (Across):The biggest challenges will come from middle
managers placed across the organization due to narrow focus on
own P&L.
(O) for Outsiders:Include external sources as you move towards
open innovation.
33. People first, processes next then ideas
Executives are not the key issue (TBX)
Organizing for open innovation?
36. Get the book
for free on
15inno.com!
Let’sstay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard
Notas del editor
establish benefits
my belief, start with a story to iilustrate this
establish benefits
establish benefits
establish benefits
establish benefits
establish benefits
establish benefits
establish benefits
establish benefits
need to know
the mindset you need
the mindset you need
it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation