Open Innovation Meets Social Media oct 2011

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Stefan Lindegaard

Empresariales Tecnología

Open Innovation Meets Social Media

Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

Seed now to reap future benefits!

Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events

Take it to the next level!

15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities

What are the barriers for adoption?

#1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!

Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH

Get insights, become an influencer

Do business intelligence and become an influencer Identify people for the interest graph

A platform for sharing - and learning

Direction, training and time

Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard

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Here you get the latest of my presentations where I share messages such as: “We need to rethink the term “innovation” and we should drop the term “innovation culture” entirely.” “Four global megatrends drive business today: Everything moves faster, everything will be connected, knowledge is transparent and disruption hits harder and faster.” “Getting ideas and working with them in the early stages is the easier part. The execution is what really matters. We have begun the transition phase.” “The role of the CTO has changed as real value creation no longer is centered around technology or product itself. Services, processes and business models are key. The internal power needs to shift.” “Disruption hits much harder and much faster than ever before. You can’t plan for disruptive or radical innovation, but you can be sure you will be disrupted.” “Don’t talk about innovation. Focus on how you can transform your company based on values, assets, partners, threats and opportunities.” “The organizational structures need to change. They are not build for the upcoming challenges and opportunities and we need to experiment much more on what will work the best for the future of business.” “Strong organizations do four things very well: They listen, adapt, experiment and execute better than their competitors.” “There is no digital strategy. Just strategy in a digital world.” “If you want to change the perception inside your organization, the outside voice is the most important.” “People first, processes next, then ideas. The key for execution is people – don´t focus too much on ideas and projects.” “Discovery – Incubation – Acceleration: Have the right people for the right project at the right time in the right context. Build people pools, not just project pools.” “Strong change teams know they can´t do it by themselves; they become facilitators and integrators. Education is a key objective.” …and a short story that I really like: “A CFO is wary about investing in the training and education of the employees. He asks the CEO: ”What happens if we invest in developing our people and then they leave our company?” The CEO is a bright person and replies: ”What happens if we don’t and they stay?”

Rethink Innovation!

Rethink Innovation!

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Stop Talking About Innovation! We need to limit the use of the word and the term “innovation” and we need to ban the term “innovation culture” entirely. This is the radical outset for a keynote or a session in which Stefan Lindegaard challenges common beliefs on innovation, explain why most companies fail with their efforts to become more “innovative” and share insights on how to build the capabilities that can help companies and organizations survive and prosper in these times of fast change and strong disruption. The key messages: - Focus on corporate transformation and digitalization – or die! - Link your efforts to the challenges of your stakeholders and increase your ROI - Work with the unusual suspects; internally as well as externally - Focus on people, people and people – and upgrade their mindset and skills - Learn to communicate better and differently – or fail! About Stefan Lindegaard: Stefan Lindegaard is an author, speaker and strategic advisor. His focus on corporate transformation, digitalization and innovation has propelled him into being a trusted source of inspiration to many large corporations. He believes business and innovation requires an open and global perspective and he has given talks and worked with companies in Europe, North America, South America, Africa and Asia. Stefan Lindegaard has written several books including 7 Steps for Open Innovation, Making Open Innovation Work and The Open Innovation Revolution. His blog is a globally recognized destination with many free resources (books, white papers, exercises). You can read further at 15inno.com.

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Stefan Lindegaard

A Benchmark for Open Innovation: How Good is Your Company?

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Innovation is Everyone´s Responsibility and Why Innovation Matters Here you get my slides from a recent presentation in Turkey where I was asked to provide perspectives on innovation through two important questions / lenses: Why innovation matters? My key message is that innovation matters if your company wants to stay relevant – and survive. It is that simple. Just consider this piece of information: At the current churn rate, 75% of the S&P 500 firms in 2011 will be replaced by new firms entering the S&P500 in 2027. There is so much change and it is happening so fast. Innovation can mean many things, but it is a general understanding that it helps you fight irrelevance and helps you drive change rather than becoming a victim of it. Innovation is everyone´s responsibility. I work with innovation on three levels; incremental, radical and “in between”. The latter is often the most relevant because it can really change things and have a strong impact while companies have a good chance of succeeding with this with the right setup, processes and people. Radical or disruptive innovation is highly desirable, but it is also very difficult to achieve. It requires a lot of luck as well as the right framework and conditions for this luck to happen. Very few organizations succeeds here. While everyone in an organization should contribute to incremental innovation, I don´t think everyone should work with radical or “in between” innovation – at the same time that is. Most people just have to focus on the getting their daily jobs done. However, every employee should be given an opportunity to contribute to radical and “in between” innovation through corporate programs that could be based on the concept of intrapreneurship, incubators, accelerators or something similar. When it comes to getting people to understand that everyone actually can contribute to all three levels of innovation, I like to use the Ten Types of Innovation framework by Doblin as it is a simple and visual concept that can open the eyes of the “unusual suspects” when it comes to innovation contribution. Well, check my slides and let me know what you think. I am of course open for discussing a session or talk near you :-)

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Innovation is Everyone´s Responsibility and Why Innovation Matters

Innovation is Everyone´s Responsibility and Why Innovation Matters

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Are you looking for insights on how a large company approaches open innovation? Well, then you should check out this presentation by Lucia Chierchia, Open Innovation Manager at Electrolux. Lucia provides a good overview of how – and why - an open innovation function works within a large organization. This includes insights on the role and responsibility for the team and how they work with challenges as part of their strategy. Thanks for letting me share this, Lucia!

Open Innovation at Electrolux

Open Innovation at Electrolux

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As I have recently included some new content in my presentations and sessions, I would like to share these insights with you in the form of an updated presentation deck. Here, I focus on the the following views and messages: - A general state of innovation and what you need to know about it these days - What open innovation is and how it is relevant in the context of big companies and SME´s and startups - What it takes to be successful with innovation today as an individual and as a team When I give talks and sessions, I draw upon a comprehensive set of content which you can look further at www.innovationupgrade.com.

A Presentation on Innovation

A Presentation on Innovation

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Here you get a look at my current thoughts on innovation through a presentation that I will give tomorrow at the Turkey Innovation Week, where I am one of the keynote speakers. It is a long talk – 1 hour – so I have compiled lots of content in this presentation. Yes, it might even have too many messages, but I hope the participants at the conference as well as those of you, who are just checking out the presentation, can find some inspiration in it without feeling overloaded with information. Some of the topics I get into are: • The current state of innovation and the global megatrends that impacts it • A definition on open innovation and the benefits that come along with it • Innovation as a career choice – what you need to succeed for this • My perception of innovation in Turkey (not elaborated, just one case) • How intrapreneurship can bring together idea and people management I hope you find it worthwhile your time.

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A Presentation on Innovation

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What is Innovation? Why is Innovation Important? and Other Good Questions

What is Innovation? Why is Innovation Important? and Other Good Questions

What is Innovation? Why is Innovation Important? and Other Good Questions

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The People Side of Innovation These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation will always be people. It is people that make things happen and this is you, your colleagues, your customers and other external partners that you engage with to bring innovation to market. It is not that long ago that a good innovator was considered to be a good engineer or R&D person. However, things have changed big time over the last 5-7 years as the open innovation and business model innovation movements continue to rise while companies have failed to upgrade their innovation capabilities during the financial crisis. In this talk, Stefan Lindegaard will explain the consequences of these changes as he looks into the skills and mindset that are required to be a good innovator in this era of “modern innovation,” which is driven more by openness and business models than internal R&D and patents. The topics include: • 7 critical personal competencies for innovation success • an overview of the types of people and functions you need for a strong innovation team • insights on the key elements for corporate innovation training programs • a view on why some people kill innovation – and how to deal with them

The People Side of Innovation

The People Side of Innovation

The People Side of Innovation

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Open Innovation: New Opportunities, New Challenges Many companies are moving beyond the basics of open innovation making this new paradigm of innovation even more complex, challenging – and rewarding. This is the outset for this session with Stefan Lindegaard in which we get into these topics: • the essentials: What open innovation is and why it matters? • an overview of the mindset and skills needed to succeed with open innovation • insights from companies on the leading edge of open innovation

Open Innovation: New Challenges, New Opportunities

Open Innovation: New Challenges, New Opportunities

Open Innovation: New Challenges, New Opportunities

Stefan Lindegaard

Here you can check out my PowerPoint deck for my new concept: 7 Steps for Open Innovation: Grading Your Company’s Open Innovation Capabilities The premise is that if your company is not already fully engaged with open innovation efforts, it is way behind. This is evident by looking at the number of companies around the globe that today embrace the use of external partners and input into their innovation efforts. But even though companies continuously launch new initiatives designed to help them leverage the power of outside knowledge and resources to drive innovation forward, there is a sense within these companies that they can do better and take this new innovation paradigm to an even higher level. They are also eager to get external perspective to make sure they are maximizing results by using best practices in all aspects of their open innovation efforts. To help companies with this evaluation, I have developed a seven-step assessment tool that helps them evaluate these key areas: 1. Common Language and Understanding, Motivation, Mandate and Strategic Purpose 2. Assets and Needs 3. Value Pools and Channels 4. Internal Readiness 5. External Readiness 6. New Skills and Mindset 7. Communications Strategy This assessment tool will help companies identify where they may be falling short in any of these key areas as well as provide ideas and insights on how to make the necessary improvements that will give more power to their open innovation efforts. This is still work in progress, but you can get an idea of what this is about by checking out my presentation here It would be great to hear your early feedback on the content itself as well as your thoughts on what I should do with the concept itself. Maybe it would be more valuable for the open innovation community as some kind of an open source project? What do you think?

7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...

7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...

7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...

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Innovation is Everyone´s Responsibility and Why Innovation Matters

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What is Innovation? Why is Innovation Important? and Other Good Questions

What is Innovation? Why is Innovation Important? and Other Good Questions

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Open Innovation Meets Social Media oct 2011

1. Open Innovation Meets Social Media

2. Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

3. Seed now to reap future benefits!

4. Social Graph Relationships between individuals online Interest Graph Expansion and contraction of social networks around interests and events

5. Take it to the next level!

6. 15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities

7.

8.

9. What are the barriers for adoption?

10. #1 What’s in it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!

11. Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH

12.

13. Get insights, become an influencer

14. Do business intelligence and become an influencer Identify people for the interest graph

15. A platform for sharing - and learning

16. Direction, training and time

17. Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard

Notas del editor

establish benefits
establish benefits
need to know
the mindset you need
the mindset you need
it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation