Here are four steps on how to optimise your content strategy.

1. Optimise your content strategy
Identify pages that might rank in the top 10 of SERP
- in addition, focus first on topics that your audience
is most interested in,
1 - SEO ANALYSIS
Use a spreadsheet to list all your content URLs and
label them based on SEO performance, audience
interest (point1), plus conversion rate and funnel's
stage (point2).
3 - CONTENT LIST
Identify the content that brings in: the most qualified
traffic. the higher number of marketing leads, and
then the most profitable sales.
2 - CONVERSION RATE
Based on the content list result update content that
scores high on either points 1 or 2. If they score low
on either point 1 or 2, create new content.
4 - CONTENT CREATION