The SEO report summarizes the website's performance over time in key areas like on-page SEO, keyword rankings, content and links. It analyzes topics such as the site's crawlability, core web vitals and internal linking. It also tracks keywords and organic traffic, popular and high-value pages. Additionally, it evaluates current links, link building outreach and the site's link profile. Finally, it examines conversions including micro and macro conversions, revenue and ROI. The report concludes with remarks on completed activities, key results, future plans and recommendations to improve ROI going forward.

1. SEPTEMBER 16, 2022
SEO Report
Strategy
By Stefania Borchia, Head of Digital Marketing @FeatureSpace

2. On-Page SEO
WHAT TO INCLUDE
Site's Crawlability
HTTPS
Core Web Vitals
Site Performance
Accessibility
Internal Linking
Markup
Tools: SEMrush & Google Lighthouse

3. Keywords & Traffic
KEYWORD RANKING &
ORGANIC VISIBILITY
Keywords Ranking
How keywords are ranking over time.
Organic Visibility
Organic Traffic over time.
Tools: SEMrush & Google Analytics

4. Content
Marketing
MOST POPULAR PAGES
HIGHEST VALUE PAGES
The pages that drive the highest volume
of organic traffic and the pages with the
highest Page Value.
Tools: Google Analytics

5. Link Building
Current Links
The number of backlinks and their Authority Score over time.
Link Building Outreach Progress
The number of sites contacted and the earned links.
Link Profile
Referring domain's category, backlinks type, link attributes, top pages, countries
Tools: SEMrush

6. Conversions that do not bring in a financial
result but constitute a campaign's result
(i.e. brochure download)
Micro-Conversions
Report both direct and assisted
conversions to better understand the
customer's journey.
Direct & Assisted Conversions
Conversions associated with a financial
result (i.e. online purchase or booking)
Macro-Conversions
Report the revenue that conversions
helped to generate and the final ROI for
each campaign
Revenue & ROI
Conversions
Tools: Google Analytics & Google Attribution Modelling

7. Final
Remarks
What tasks have been completed and the
positive results they delivered.
Completed Activities
Key Results & Accomplishments
Based on past plans what still needs to be
accomplished in the next month.
Future Activities
What's been planned
Make recommendations based on past results
so that future activities will deliver better
results (higher ROI).
Recommendations
Professional Insights