Steffen Bath

Head of MarTech & CRO

Advertising / Marketing / PR

With over a decade in performance online marketing, Steffen started in SEO back in 2009. Having studied psychology at university, he soon became fascinated with marketing technology and how it can help us to understand a user’s decision-making process and patterns of behaviour. This combination of his passions for data, psychology and marketing saw Steffen delve into the world of conversion rate optimisation (CRO) and digital analytics. He has been instrumental in building up these departments at two leading performance marketing agencies, increasing the percentage of winning A/B tests by 30% at his last company.