Having a social media presence is no longer a commodity, it’s a necessity for business success, whether you are a small or larger corporation. One of the common mistakes is business owners fail to optimize their social media platforms, which can hurt them more than not having a profile at all. The Good News is that optimizing your social media profiles isn’t as complicated as you might think. Once you have done all you should to properly optimize your profile, make sure to check all the information often to make sure it’s still relevant, and keep on top of major changes.

1. HOW TO OPTIMIZE YOUR
SOCIAL MEDIA PROFILES
Presented by Tracy Thomas – Stellar Marketing and
Business Solutions
December 2016
West Palm Beach Social Media Marketing Meetup

2. 6 ELEMENTS OF A
SUCCESSFUL SOCIAL
MEDIA PROFILE
 Your Business Name
 Your Username
 Your Profile Picture/Cover photo
 Your Link – CTA
 Your Bio
 Your Location

3. BUSINESS NAME
• Most people who are interested in
your business will do a search for
your company name.
• For any business social media
profile, your name should be your
business name

4. OPTIMIZING YOUR
USERNAME
• Choose wisely
• Becomes a part of branded URL (ex.
Twitter.com/yourbusinessname
• Use something brand related even if its
your business name

5. YOUR PROFILE PICTURE &
COVER PHOTO
• The Great Debate – Photo vs. Logo
• If opted for photo it puts a face to small
business if you are just starting out –
*high engagement
• Established brand recommended to go
with Logo helps build brand recognition
• Once your selected, use the same profile
photo across all platforms

6. YOUR PROFILE PICTURE
& COVER PHOTO (CONT’D)
• Before uploading name accordingly (ex: yourname.jpg
or businessname.jpg
• Help with SEO Efforts
• Cover photo include text overlay, products, or anything
that represents core values
• Keep in mind dimensions for each network and ensure
both profile and cover are high quality photos
• The Ultimate Social Media Cheat Sheet
[INFOGRAPHIC]

7. WHICH LINK TO INCLUDE
IN YOUR PROFILE
• Include more than one link throughout your
profile(Facebook, Google+, and LinkedIn).
• Make sure your link points to something
relevant.
• It’s okay—to Include your website, about-us
page, product pages, and/or upcoming events
• Email Marketing / Build your list / Lead Capture

8. CALL TO ACTION –
USE YOUR SPACE
CLEVERLY

9. WRITE A COMPELLING BIO
• Most social media networks allow between
140-160 characters
• Make a great impressions – Make those
character count
• Your bio must be compelling enough to keep
them engaged

10. LOCATION MATTERS
• Location is crucial for small business owners
targeting a local audience
• Include your address, your phone number,
and even your exact location on the map
• The Ultimate Social Media Cheat Sheet
[INFOGRAPHIC]

11. THANK YOU
Questions?
Use Hashtag
#WPBSocialMediaMeetup
www.stellarmarketingpro.com

12. THE ULTIMATE SOCIAL MEDIA CHEAT SHEET
[INFOGRAPHIC]
HTTP://WWW.ADWEEK.COM/SOCIALTIMES/ULTIMATE-
SOCIAL-NETWORK-CHEAT-SHEET/613044
Sources
www.business.tutplus.com
www.rivaliq.com