Affiliate Marketing-How to Extend your Marketing Database, by Rick Calvert
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This document discusses affiliate marketing for events. It defines key terms like merchant, affiliate, and affiliate network. It recommends setting up an affiliate program through a network like ShareASale or LinkShare. The document suggests that anyone can be an affiliate, including associations, media, exhibitors, speakers, and attendees. It provides examples of what can be sold through an affiliate program, like registrations, leads, exhibit space, and sponsorships. The document shows how affiliate totals, click totals, and sales totals can grow over time. It recommends the program lead time be at least five months and that social media can help affiliates.
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Affiliate Marketing-How to Extend your Marketing Database, by Rick Calvert
- 1. Affiliate Marke,ng For Events Presented By: Rick Calvert CEO & Co-‐founder BlogWorld & New Media Expo @blogworld
- 2. What Is Affiliate Marke,ng?
- 3. Basic Terminology • Merchant • Affiliate • Affiliate Network • Affiliate Program • Affiliate Manager • Larger Glossary Here
- 4. The Affiliate Network • ShareASale • LinkShare • Commission Junc,on
- 5. How To Recruit Affiliates
- 6. Who Can Be An Affiliate? • Associa,ons • Media • Exhibitors • Speakers • ARendees • Bloggers, Social Influencers, Forums
- 7. SmartBrief
- 8. What Can You Sell With An Affiliate Program? • Registra,on • Lead Genera,on • Exhibit Space • Sponsorship • Housing • Virtual Events
- 9. Your Program Will Grow Over Time 0 100 200 300 400 500 600 700 800 2007 2008 2009 2010 Affiliate Totals Totals 0 5,000 10,000 15,000 20,000 25,000 30,000 2007 2008 2009 2010 Click Totals Totals
- 10. $-‐ $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 2007 2008 2009 2010 Sales Totals Totals 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 May June July August September October November Month over Month 2007-2010 2007 2008 2009 2010
- 11. Recommenda,ons • Program lead ,me should be a minimum of five months • The first year will NOT be your success story • Expect bumps at milestones • Social media is your friend • Encourage speakers, vendors and associa,ons to par,cipate
- 12. Give Affiliates The Tools They Need
- 13. Get Crea,ve
- 14. Ques,ons?