The document discusses the five steps to long term media success: philosophy, knowledge, strategy, tactics, and measurement. It emphasizes developing a strategy for the long run, ensuring the right people are assigned to the right tasks, and selecting tools that fit your audience. It also stresses the importance of understanding your audience and having a way to measure your performance over time.

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Warwick Davies
Principal, The Event
Mechanic!
The Five Steps to Long
Term Media Success
Marketing Challenges
Workshop

2. inclusive vs. exclusive

3. connecting people
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4. long term
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5. consistency
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6. free content
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7. interact
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8. authentic

9. research

10. knowledge

11. strategy
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12. sites

13. measurement
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14. Summary
 Philosophy-does it lend itself to effective
social media execution?
 Knowledge- Do you know where your
audience spends its time and on what?
 Strategy-Are you in this for the long run?
Do you have the right people doing the
right things?
 Tactics-what tools will you use?
 Measurement-how will you know how
well you are doing?

15. maturity model diagram

16. Thank you

17. Thank you
 Warwick H. Davies
Principal
The Event Mechanic!
22 Garfield Street
Lexington MA 02421
T: 781.354.0119
warwick@theeventmechanic.com
www.theeventmechanic.com
Slides: hull@dougHull.com