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Strategies for Stimulating Traffic and Loyalty

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Stephen Nold
Stephen Nold

Proven Strategies for Stimulating Traffic and Loyalty * Generating viral marketing results * Myths and truth on social media * Designing for long term community growth * Real world examples Chris Brown NAB MTO Summit Webinar Speaker: Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.

TecnologíaEmpresariales
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MTO Tech Webinar Series Social Media: What Do I Need to Know? “ Strategies for stimulating traffic and loyalty " Thursday, August 27, 1:00 – 2:00 EDT With Stephen Nold CEO, Founder MeetingTechOnline Chris Brown EVP, Conventions & Business Operations National Association of Broadcasters
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Social Media Tactics ,[object Object],[object Object],[object Object],[object Object]
Myths and Truth on Social Media ,[object Object],[object Object],[object Object]
Myths and Truth on Social Media ,[object Object],[object Object]
Design for Long Term Community Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design for Long Term Community Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics ,[object Object],[object Object],[object Object],[object Object]
 
Social Media Promotion on Event Site www.nabshow.com
Program Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successes and Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact on Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Strategies for Stimulating Traffic and Loyalty

  • 1. MTO Tech Webinar Series Social Media: What Do I Need to Know? “ Strategies for stimulating traffic and loyalty " Thursday, August 27, 1:00 – 2:00 EDT With Stephen Nold CEO, Founder MeetingTechOnline Chris Brown EVP, Conventions & Business Operations National Association of Broadcasters
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  • 10. Social Media Promotion on Event Site www.nabshow.com
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Notas del editor

  1. 08/25/09
  2. Get in the Game!
  3. Personal engagement – their content before yours
  4. Personal engagement – their content before yours
  5. Personal engagement – their content before yours
  6. Personal engagement – their content before yours
  7. Adjust marketing messaging as a result Appeal to younger attendee base
  8. LinkedIn: communication limitations (no direct access); heavy exhibitor self promotion…bring on Version 2!