June SNHHUG Meeting: SEO and branding

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At the June Southern NH Hubspot User Group (SNHHUG) event, Al Biedrzycki, Channel Marketing Manager at HubSpot, presented on SEO and how branding can affect your randkings. You can check him out on LinkedIn here: www.linkedin.com/in/alecbiedrzycki or @albiedrzyckion Twitter. SNHHUG events are great opportunities to talk about Inbound Marketing in a practical and tactical way and to dissect Hubspot and its capabilities for automating Inbound Marketing.

Empresariales Tecnología

WELCOME.
HOSTED BY: SAVOIR FAIRE
MARKETING/COMMUNICATIONS

LinkedIn Group: Southern NH HUG
Post-Event Survey: bit.ly/SNHHUG-
survey
Hashtag: #SNHHUG
HOSTED BY: SAVOIR FAIRE
MARKETING/COMMUNICATIONS

And now a word from our visiting
Hubspot expert: Al Biedrzycki
HOSTED BY: SAVOIR FAIRE
MARKETING/COMMUNICATIONS

AUGUST 19-22 2013
HYNES CONVENTION CENTER
BOSTON, MA
THE LARGEST GATHERING OF
INBOUND MARKETERS.
SAVE 50% OFF REGISTRATION
USE PROMO: HUGSWNH
WWW.INBOUND.COM

THANK YOU.
HOSTED BY: SAVOIR FAIRE
MARKETING/COMMUNICATIONS

SEO &
BRANDIN
GAl Biedrzycki
Channel Marketer
HubSpot
Presented by:

WHAT’S WRONG WITH THIS
PICTURE?
www.thebestSEOatlanta.c
om

To organize the
world's information
and make it
universally
accessible and
useful.
GOOGLE’S
MISSION

PENGUIN AND PANDA
Google algorithm updates
implemented to help
search results be
organized by usefulness
and authenticity.

Googlewantstoprovideusers
withthebest search experience
possible, anddoingthisrequires
thesearchresultstoreward
established brands with top
rankings.
WHY IS BRANDING
IMPORTANT?

WHAT IS GOOGLE LOOKING
FOR?
Varied Content: website content,
press releases, videos,
presentations, PDFs, webinars,
podcasts, articles, etc.
1

WHAT IS GOOGLE LOOKING
FOR?
2 Relevant Content: well-optimized
towards your target audience

WHAT IS GOOGLE LOOKING
FOR?
3 Well Distributed Content: On-site AND Off-
site (Vimeo, Slideshare, etc.)

WHAT IS GOOGLE LOOKING
FOR?
4 Frequently Published Content: Fresh
content is the key to having
spiders come back more
frequently

Content Creation: Focus less
on quantity and more on variety
TIPS TO MAKE PEACE WITH THE PENGUIN
1
2
3
Don’t obsess over link-
building
Ask yourself, would I feel
comfortable explaining my
optimization strategy to a
customer? To a competitor?

Nothing is permanent. Be
nimble. Be useful.
FINAL THOUGHT

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June SNHHUG Meeting: SEO and branding

1. WELCOME. HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

2. LinkedIn Group: Southern NH HUG Post-Event Survey: bit.ly/SNHHUG- survey Hashtag: #SNHHUG HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

3. And now a word from our visiting Hubspot expert: Al Biedrzycki HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

4. AUGUST 19-22 2013 HYNES CONVENTION CENTER BOSTON, MA THE LARGEST GATHERING OF INBOUND MARKETERS. SAVE 50% OFF REGISTRATION USE PROMO: HUGSWNH WWW.INBOUND.COM

5. THANK YOU. HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

6. SEO & BRANDIN GAl Biedrzycki Channel Marketer HubSpot Presented by:

7. WHAT’S WRONG WITH THIS PICTURE? www.thebestSEOatlanta.c om

8. 1Misleading URL “Self-proclaimed” title 2Not indicative of a brand WHAT’S WRONG WITH THIS PICTURE?

9. A QUICK REFRESH 1

10. To organize the world's information and make it universally accessible and useful. GOOGLE’S MISSION

11. PENGUIN AND PANDA Google algorithm updates implemented to help search results be organized by usefulness and authenticity.

12. WHAT’S BRAND GOT TO DO WITH IT?2

13. Googlewantstoprovideusers withthebest search experience possible, anddoingthisrequires thesearchresultstoreward established brands with top rankings. WHY IS BRANDING IMPORTANT?

14. WHAT IS GOOGLE LOOKING FOR? Varied Content: website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc. 1

15. WHAT IS GOOGLE LOOKING FOR? 2 Relevant Content: well-optimized towards your target audience

16. WHAT IS GOOGLE LOOKING FOR? 3 Well Distributed Content: On-site AND Off- site (Vimeo, Slideshare, etc.)

17. WHAT IS GOOGLE LOOKING FOR? 4 Frequently Published Content: Fresh content is the key to having spiders come back more frequently

18. WHAT SHOULD YOU DO? 3

19. Content Creation: Focus less on quantity and more on variety TIPS TO MAKE PEACE WITH THE PENGUIN 1 2 3 Don’t obsess over link- building Ask yourself, would I feel comfortable explaining my optimization strategy to a customer? To a competitor?

20. FINAL THOUGHT4

21. Nothing is permanent. Be nimble. Be useful. FINAL THOUGHT

22. QUESTIONS?

23. THANK YOU.

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June SNHHUG Meeting: SEO and branding

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