2. Connecting Your Business to
Get to know us. KDA Neighborhoods
Our business growth tools are designed to work togeth-
er to maximize and extend the value of your advertising
investment.
Print:
• Newsletters – Our highly engaging newsletters
are mailed monthly, bi-monthly or quarterly, cre-
ating a direct link between residents and their Full color, glossy newsletters are mailed directly to our
HOA or Property Manager. KDA’s professional HOAs residents monthly, bi-monthly, and quarterly.
designers create these magazine-style newslet-
ters, which arrive in full color on glossy paper in
each homeowner’s mailbox.
• Directories – Annual phone directories that in-
clude resident contact information, as well as
important neighborhood and HOA forms and
policies, give you 12 months of continuous expo-
sure to homeowners.
Internet: Our HOA Annual Directories are plastic-coil bound which
makes them durable for year-round use.
• HOA Websites – Forget traditional, boring and
rarely visited HOA websites. Our HOA websites
combine the business functions of an HOA web-
site with the entertainment value of social net-
KDA Communications Connects Neighborhoods working, giving residents many more reasons to
visit their site, interact with their neighbors, and
For 30 years, KDA Communications has connected Homeowners Associations and local businesses to get exposed to your advertising.
the residents they serve through our customized print, web, and mobile media products. We enable
HOAs, Property Managers, Developers, and Builders to effectively communicate with their residents, • Social Media Marketing – More and more, so-
while simultaneously connecting those residents to local businesses. cial media is an advertising medium that small
to mid-sized businesses need to take seriously.
Our communication tools are utilized in over 300,000 homes and seen by an estimated 500,000 affluent KDA will help craft a meaningful social footprint
single-family homeowners each year. Partnering with homeowners’ associations gives our advertisers for your business by coordinating your current
preferred provider status within each community. Not only will your message get through the front door marketing efforts (print and/or website) with the
Our HOA Websites are designed to give our advertisers
of your target market, it will stay at homeowner’s fingertips all year long. latest tools on Facebook, Twitter, Linked In, and maximum exposure over and over again.
You Tube.
• Currently publishing for over 50 Metro-Atlanta & north Georgia neighborhoods
• Neighborhoods vary in size from 175 to over 6300 homes. Mobile - COMING SOON:
• Home values range from $150,000 to $2M+ • Text Alert System – Allowing HOAs to communi- Let our Social Media Expert get your business plugged in
to the latest Social Media plans the internet has to offer.
cate in ‘real-time’ with their residents. Residents
• Home ages range from newly built to 50+ years old
opt-in to receive important information from
their neighborhood, ranging from routine events,
KDA Offers Multi-channel Marketing that is Laser Focused meetings, and memos to urgent notices about
As a small to mid-sized business, it’s hard to reach 100% of your audience. Communicating through school closings, pool and amenity updates to
a single channel alone is often ineffective and response rates can be alarmingly low. KDA marketing emergency alerts concerning severe weather
services allow you to easily integrate traditional media, like print, with Internet, Mobile Text, Email and or police and fire department activity. Advertis-
Social Media, enabling your business to dramatically increase sales, brand awareness, and return on ers can use this system to push out special offers
investment. to these residents on their smart phones. Imag-
ine being a roofing contractor who, within 30
There is no more efficient or effective way to reach the affluent neighborhoods in your market than minutes of a severe hailstorm passing through a
through a KDA media product. Getting your advertisement in front of the right buyer at the right time is Reach our residents at home, at work, or on the go
neighborhood, can text every homeowner with through our Text Alert System.
the key to finding and keeping new customers – KDA has the tools to unlock your success! a special on roofing repairs.
PAGE 2 PAGE 3
3. KDA Neighborhoods KDA Neighborhoods
Cherokee County Harmony On The Lakes The Falls Of Cherokee Brookstone I, II & III Providence Huntley Hills
Newsletter Newsletter Newsletter, (Directory - I only) Newsletter Newsletter
Arbor View 957+ homes 300 homes 2296 homes 395+ homes 749 homes
Newsletter Age of homes: 1-5 Age of homes: 10-18 Age of homes: 12-25 Age of homes: 1-4 Age of homes: 20-40
365 homes Home values: $300,000-$800,000 Home values: $250,000-$500,000 Home values: $250,000-$500,000 Home values: $250,000-$450,000 Home values: $200,000-$300,000
Age of homes: 12-15
Home values: $250,000-$400,000 Towne Lake Hills Carriage Oaks Vinings Estates Leafmore Hills Creek Park
Directory Newsletter, Directory Newsletter Directory
Bradshaw Farm 925 homes 203 homes 935 homes 721 homes
Newsletter, Directory Age of homes: 12-15 Age of homes: 10-15 Age of homes: 2-12 Age of homes: 40-50
621 homes Home values: $400,000-$1mm Home values: $350,000-$550,000 Home values: $350,000-$1mm Home values: $300,000-$750,000
Age of homes: 5-15
Home values: $250,000-$550,000 Towne Lake Hills South Chimney Lakes North Briarcliff
Newsletter, Directory Newsletter Newsletter
Brookshire 535 homes 396 homes 1465 homes
Directory Age of homes: 12-15 Age of homes: 10-25 Age of homes: 15-50+
635 homes Home values: $250,000-$500,000 Home values: $250,000-$550,000 Home values: $300,000-$1mm
Age of homes: 10-15
Home values: $250,000-$800,000 Woodmont Golf & Cc Governor’s Towne Club Sagamore Hills
Newsletter, Directory Newsletter Newsletter, Directory
Copper Creek 918 homes 167+ homes 583 homes
Newsletter, Directory Age of homes: 1-5 Age of homes: 1-5 Age of homes: 40-50
285 homes Home values: $350,000-$1mm Home values: $700,000-$3mm Home values: $300,000-$750,000
Age of homes: 10-15
Home values: $200,000-$350,000 Wyngate Highland View Fayette County
Newsletter, Directory Newsletter
Deer Run 898 homes 225 homes Southampton
Newsletter, Directory Age of homes: 12-18 Age of homes: 10-12 Newsletter
844 homes Home values: $300,000-$750,000 Home values: $200,000-$275,000 368 homes
Age of homes: 15-20 Age of homes: 3-7
Home values: $200,000-$450,000 Holly Mill Jacksons Creek
Newsletter
Cobb County Home values: $275,000-$350,000
Newsletter
Eagle Watch 658 homes Abbotts Glenn 250 homes
Newsletter, Directory Age of homes: 8-12 Newsletter Age of homes: 18-20 Forsyth County
1316 homes Home values: $150,000-$250,000 308 homes Home values: $425,000-$570,000
Age of homes: 15-20
Fox Creek
Age of homes: 12-15 Newsletter
Home values: $175,000-$700,000 Lake Arrowhead Home values: $130,000-$210,000 Loch Highland Willow Point 203 homes
Newsletter, Directory Newsletter, Directory Newsletter, Directory
Age of homes: 13-16
1,622+ homes Bentwater 363 homes 359 homes
Home values: $190,000-$375,000
Age of homes: 2-20 Newsletter, Directory, Website Age of homes: 20-25 Age of homes: 18-20
Home values: $200,000-$650,000 1665 homes Home values: $300,000-$750,000 Home values: $250,000-$450,000
Age of homes: 5-10 Fulton County
Mill Creek Home values: $200,000-$500,000 Coweta County
Newsletter Brookfield Country Club
Newsletter, Directory
458 homes Lakes Of White Oak 928 homes
Age of homes: 8-12 Newsletter
Home values: $200,000-$500,000 Age of homes: 5-25
631 homes
Home values: $300,000-$750,000
Age of homes: 10-15
Orange Shoals Home values: $150,000-$300,000
Newsletter
310 homes
Age of homes: 8-10
Dekalb County
Home values: $275,000-$450,000 Avondale Estates
Newsletter
River Green 1450 homes
Newsletter, Directory Age of homes: 40-60+
642+ homes Home values: $200,000-$650,000
Age of homes: 1-5
Home values: $160,000-$600,000 Emory University -
Great Sky Clifton Partnership
Soleil At Laurel Canyon Newsletter
Newsletter, Directory Newsletter
485+ homes 6277 homes
447 homes Age of homes: 25-50
Age of homes: 1-7 Age of homes: 1-5
Home values: $300,000-$750,000 Home values: $240,000-$1mm
Home values: $200,000-$450,000
PAGE 4 PAGE 5
4. KDA Neighborhoods
Crabapple Chase Flowers Crossing Stonebrier
Newsletter Newsletter, Directory Newsletter
197 homes 587 homes 247 homes
Age of homes: 5-10
Home values: $300,000-$400,000
Age of homes: 12-15
Home values: $200,000-$450,000
Age of homes: 12-15
Home values: $500,000-$800,000 Your Business Needs a Place BUSINESS GROWTH TOOLS
Martin’s Landing Flowers Crossing At The Mill The Fields Club to Show Off! 360Toolbox allows you to edit/monitor your promotional
page when it’s most convenient for you. Keeping your
Newsletter Newsletter, Directory “Amberfield - Lynnfield - Riverfield” KDACommunityConnect.com provides cost effective,
2005 homes 657 homes
page current and providing new promotions will bring
Newsletter local marketing solutions helping your business attract
Age of homes: 20-30 Age of homes: 12-15 710 homes your customers back over and over.
new customers and create more revenue.
Home values: $300,000-$500,000 Home values: $300,000-$450,000 Age of homes: 10-12
Home values: $300,000-$500,000
Gilmore County Forest Hills / Windsor Farm COUPONS
Newsletter
Hall County Create coupons and promos.
Walnut Mountain 357 homes
Entice customers with up to
Directory Age of homes: 25-35 Reunion
450 homes Home values: $125,000-$150,000 date special offers.
Newsletter, Directory
Age of homes: 5-30 454+ homes
Home values: $200,000-$600,000 Hamilton Mill Age of homes: 1-5
Newsletter Home values: $250,000-$500,000
Gwinnett County 2195 homes SLIDESHOWS
Age of homes: 5-10 Sterling On The Lake
Home values: $250,000-$800,000 Display and edit your photos
Apalachee Farms Newsletter
Newsletter, Directory 595+ homes to show off your business
588 homes Age of homes: 1-5 products, services and
competitive advantage.
Age of homes: 8-12
Home values: $250,000-$850,000
Home values: $200,000-$700,000
How? By giving you...
Paulding County More Value: So your investment is secure
Apalachee Heritage
Newsletter Seven Hills More Exposure: So consumers can find you
420 homes
EVENTS 30
Newsletter More Visuals: To show off your services
Age of homes: 8-12 749+ homes Post events such as sales and
Home values: $200,000-$450,000 Age of homes: 1-5 More Tools: So you can share your message open houses to draw new
Home values: $250,000-$500,000 and existing clients to your
Belfaire More Results: To help your business grow
business.
Newsletter
Pickens County
205 homes What can we do for your
Age of homes: 8-12 Bent Tree
Home values: $150,000-$250,000 Newsletter, Directory business?
2175 homes • Generate qualified leads
SOCIAL MEDIA
Cardinal Lake Age of homes: 5-30 Stream your latest coupons,
Newsletter Home values: $200,000-$1mm • Interact with your existing website
promotions, events and jobs
670 homes • Promote new products, services and events
Age of homes: 15-40
straight to Facebook and
Home values: $150,000-$375,000 • Position you with other area businesses Twitter.
Connemara • Draw customers in with coupons and
Newsletter promotions
258 homes
Morningview REPORTS
Age of homes: 15-25 • Create or enhance your web presence
Home values: $250,000-$350,000 Newsletter Track how many people
1105 homes • Showcase your products and services using
researched your business on
Age of homes: 10-17 highly visual and interactive content
Daniel Park Home values: $300,000-$450,000
KDACommunityConnect.
Newsletter, Directory • Provide marketing performance reports com and what actions they
368 homes • Post your employment opportunities for FREE performed.
Age of homes: 8-12 River Plantation
Home values: $200,000-$350,000 Newsletter • Increase your brand awareness
235 homes
Eastmont Cove Age of homes: 5-10
ADVANTAGES: More results, for much less.
Home values: $300,000-$400,000
Newsletter Position your business on the Atlanta area’s most
414 homes • Large network of directories visually comprehensive business directory.
Age of homes: 15-20 Rivermist
Directory • Flexible and easy to update
Home values: $250,000-$400,000
555 homes • Excellent, ongoing service and support Packages Start at only
$
49/month!
Age of homes: 12-15
Home values: $250,000-$400,000 • Trackable marketing program
• Affordable packages
PAGE 6 060712
PAGE 7
5. How to Make Your Effective Ad Example: Advertising Specifics Newsletter Advertising
Advertisement Effective We strive to maintain the highest level of qual-
ity in everything we do. In order to do so, we Our Newsletters are 8.5” X 11” and printed in full color on glossy paper.
Each newsletter is direct mailed to its respective residents.
By choosing KDA Communications as your advertising require all advertisers to submit high quality
partner, you have already made a great decision. We
If it’s materials that meet industry standards within
Raining Inside...
reach a market that other media outlets can’t, in a way our deadlines.
like none other. We will place an ad representing your
business in the homes of those that will utilize your ser-
Ad Submission Guidelines:
Call Us!
vices most often.
• Pre-designed / Camera Ready Ads: All ads
Getting your ad in front of your next customers is only submitted as print-ready, must be saved as
the beginning. The next step is to make sure that your PDF files. PDF files should be created with
ad connects you with those residents by effectively pre- We will locate & fix your leak, guaranteed! the following specifications:
senting your message to them in a format that they can 1. All fonts should be embedded.
relate to and ultimately react to. Whether you have an 2. No RGB or lab images should be used;
in-house designer, hire a design firm, or request KDA’s make sure all images are 300 dpi CMYK. Full Page 1/2 Page (horz) 1/2 Page (vert)
creative services, it is up to you to make sure that your 3. Zip compression with down sampling 7.5” wide X 10” tall 7.5” wide X 4.9” tall 3.6” wide X 10” tall
ad is as effective as it possibly can be. set no less than 300 dpi.
4. Color management set to “none”.
5 Essentials for Effective Ads 5. The “press” preset in the standard Ac-
robat will usually create an accept-
able PDF.
1 - Attention Grabbing Headline:
• Submitting text for KDA created ads: Text
Your business name should never be your headline.
can be submitted in the body of an email
Neither should your phone number or address or
or as a Microsoft Word document.
even what type of business you are. Your headline
should be a bold statement that grabs the read-
RESIDENTIAL • COMMERCIAL • EMERGENCY • Submitting logos for KDA created ads: Logos
We fix leaks, clogs, drains, and water heaters! should be vector files saved as ai or eps. All
er’s attention in a way that makes them want to
read more. Come up with a headline that makes
the reader do a double-take and forces them to 555.555.5555 fonts should be converted to outlines. 300
dpi jpeg images are also accepted. 1/4 Page (vert) 1/4 Page (horz) Business Card
have no choice but to keep reading. MetroATLPlumbing.com • Submitting photos for KDA created ads: 3.6” wide X 4.9” tall 7.5” wide X 2.4” tall 3.6” wide X 2.4” tall
Digital photos can be submitted 2 ways: 1) Full page ads with bleed (covers only)
2 - An image that tells the story: as the raw jpeg image downloaded direct- 8.75” wide X 11.25” tall • 7.5” wide X 10” tall Safe Area
Make sure that your image(s) support your head- Not-So-Effective Ad Example: ly from the camera with no downsizing or
cropping (6MP+ camera); 2) edited image
line in a way that makes sense and helps tie the en-
saved at desired print size and 300 dpi. The
Directory Advertising
tire ad together. Using one larger image is the most
effective. Using many smaller images in a small METRO ATL PLUMBING #2 option is also suitable for other graphics
and artwork.
Our Directories are 5.5” X 8.5” spiral bound books, unless otherwise noted.
Up to 2 business listings are included with each ad. Each ad, except guar-
area will only be viewed as clutter causing the RESIDENTIAL • COMMERCIAL • EMERGENCY
reader to move on to the next thing on the page. anteed placement ads, is placed in the Business Listings section located
• Submission “No-No’s”:
METRO ATL PLUMBING WAS FOUNDED near its classification in alphabetical order.
BY JOHN DOE, A THIRD GENERATION 1. Copying images from websites - these
3 - Who you are... the short version: MASTER PLUMBER WITH 5 YEARS OF images are low-res and will not repro-
EXPERIENCE. METRO ATL PLUMBING IS duce well in print.
Tell the reader what it is you do and why they need A FULLY LICENSED AND INSURED
you in as few words as possible. Obviously if you PLUMBING AND GAS FITTING COMPANY 2. Submitting print-ready ads not de-
purchased a full page ad, you will have more room IN THE METRO ATLANTA AREA. signed to our specifications - please
to tell your story. But, this is not a story, this is an ad. see all of our ad sizes on this page.
WE ARE LOCATED IN THE NORTHWEST
For small business card ads, your body copy should METRO AREA BUT SERVICE ALL OF THE 3. Submitting anything other than a PDF
be limited to a few bullet points that outline your METRO AREA. WE SPECIALIZE IN THE as a print-ready ad. We cannot ac-
REPAIRING AND REMODELING OF OLD cept Microsoft Publisher, Word, Power-
basic services. A full page ad may have a small NEW ATLANTA HOMES.
paragraph or two, but try to keep it to 50 words or point, or other layout software files as
REMODELING IS NOT ALL WE DO - print-ready ads. Ads designed is any
Full Page 1/2 Page 1/2 Page 1/4 Page
less. The goal is to give a taste to the readers, not 4.75” wide X (horz) (vert) (vert)
METRO ATL PLUMBING CAN ALSO TAKE software must first be saved as a hi-res
cram a four-course meal down their throats. CARE OF YOUR NEW RESIDENTIAL 7.75” tall 4.75” wide X 2.3” wide X 2.3” wide X
PLUMBING NEEDS, OR SERVICE PDF (as instructed above). 3.8” tall 7.75” tall 3.8” tall
4 - Make me an offer: RESTAURANTS, BARS, APARTMENT
Ad Deadlines & Contact:
BUILDINGS AND CONDOS. Full page ads with bleed
Coupons, discounts, special offers, and freebies • Newsletter Deadlines: Ad content and print- (covers only)
work. But, don’t be stingy with your offer. An offer LOOKING FOR SOME NEW, GREEN 5.75” wide X 8.75” tall
PLUMBING TECHNOLOGY? METRO ATL
ready ads must be submitted by the 7th of
for 5% off your services, probably isn’t enough to PLUMBING IS ONE OF THE LARGEST each month prior to publication month. 4.75” wide X 7.75” tall Safe Area
make someone pick up the phone. INSTALLERS OF TANKLESS WATER • Directory Deadlines: Directory deadlines
HEATERS IN ALL OF ATLANTA! Signature Ads
vary for each neighborhood. Please con-
5 - Hit me up sometime: CONTACT US TODAY FOR AN ESTIMATE tact your Marketing Representative for
(Does not include business listing)
2.3” wide X 1” tall
Your contact information should be legible and OR JUST TO SAY HELLO! more information.
near the bottom of the ad. It’s best to use a bold • Where to submit ads & ad copy: Email
OFFICE: 555.555.5555 FAX: 555.555.5556 1/4 Page 1/8 Page Bold & Additional Listings
font that stands out. The reader should never have JOHN‛S CELL PHONE: 555.555.5557 graphics@kda-communications.com all ad Contact your marketing representative
(horz) 2.3” wide X
to study your ad to find out how to get in touch EMAIL: METROATLPLUMBING@COOLMAIL.COM content and print-ready ads. For large files, for more information.
4.75” wide X 1.8” tall
with you. That information should be obvious. WEBSITE: HTTP://WWW.METROATLPLUMBING.COM please contact your Marketing Representa- 1.8” tall
tive for uploading instructions.
PAGE 8 PAGE 9
