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Getting from here to there: Strategies for Design Synthesis
- 1. Getting from here to there. Stephan Engl
- 2. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 3. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 4. „Design Thinking“ http://www.google.com/insights/search/#q=design%20thinking&cmpt=q
- 5. Questions
- 6. Questions Research
- 7. Questions Data Research
- 8. Questions Data Ideas Research
- 9. Questions Data Ideas Research Prototyping
- 10. Questions Data Ideas Solutions Research Prototyping
- 11. Questions Data Ideas Solutions Research Synthesis Prototyping
- 12. Questions Data Knowledge Ideas Solutions Research Synthesis Prototyping
- 13. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
- 14. Tim Brown
- 15. „Synthesis, as the act of extracting meaningful patterns from masses of Tim Brown raw information, is a fundamentally creative act. The data are just that – data – and the facts never speak for themselves.“
- 16. Jon Kolko
- 17. „Design synthesis generally describes this aspect of design, where the Jon Kolko designer is not yet solving a problem but is still doing and making, in an attempt to understand complexity. It‘s the process of translating data and research into knowledge.“
- 18. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 19. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 21. Brain Dump your Assumptions
- 23. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
- 24. Prepare your Data and Get Physical
- 25. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud Statement Observation Statement Statement Observation
- 26. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
- 27. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
- 28. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
- 32. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
- 33. Statement Observation Statement Observation Statement Statement Observation Statement Statement Statement Observation Statement Observation Observation Observation Statement Statement Statement Statement Observation
- 34. Observation Statement Statement Statement Observation Statement Statement Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Observation Observation
- 35. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
- 36. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
- 40. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation
- 41. Structure your Data and Reduce Complexity
- 42. Variable x Variable y Theme A Theme B Observation Statement Theme E Theme D Statement Observation Statement Statement Statement Statement Observation Statement Observation Statement Statement Observation Theme C Statement Statement Observation Statement Observation
- 43. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
- 44. use Variable x Variable y Theme E Theme C Statement Statement Statement Observation Statement Observation
- 46. Snythesize Findings and Identify Opportunities
- 47. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
- 48. Data Theme C Statement Statement Observation
- 49. Data What is it? Theme C Statement Statement Observation
- 50. Data What is it? Theme C Statement Why is it relevant? Statement Observation
- 51. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation
- 52. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation How … ?
- 53. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation How … ? Opportunity
- 55. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
- 56. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
- 58. Ideate Strategies and Solutions
- 59. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
- 61. What? Why? How? Strategy Solution 1 Solution 2 Solution 3 Solution 4
- 62. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Solution 1 Solution 2 Solution 3 Solution 4
- 63. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service Strategies Solution 1 Solution 2 Solution 3 Solution 4
- 64. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service Strategies Solution 1 Solution 2 Retail: Admin: Admin: Web: Build Shops Allocate Send Trial Advertise Shop Space Hardware Service Solutions Solution 3 Solution 4 Marketing: Parnter: Partner: Plan Events Work with Negotiate Vendors Distribution
- 65. Raw Data
- 67. Raw Data Structured Data Findings and Opportunities
- 68. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
- 69. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
- 71. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
- 73. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
- 74. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
- 75. un-pocketable
- 76. Think Visually
- 79. Work in Teams
- 81. Work in Solitude
- 83. Adopt an “Always On” Mindset
- 91. Challenge your Comfort Zone
- 94. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 95. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
- 96. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
- 98. Time
- 99. Time Space
- 100. Time Space Team
- 101. Time Space Team Permission
- 102. Time Space Team Permission Budget
- 103. Empower people! Time Space Team Permission Budget
- 104. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
- 105. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
- 106. Stephan Engl www.stephanengl.com mail@stephanengl.com twitter:@stengl
Notas del editor
- Presentation at CEN-Xchange, 05th April 2011, on the role of design snythesis during innovation projects.\n\nAll photos in this presentation were taken by Stephan Engl, Swisscom unless otherwise stated.\nPhotos covering the analysis process are copyright Swisscom. All other photos were taken during private projects. For requests to re-use please contact the author.\n\nFollow Stephan on Twitter @stengl or wirte him at mail@stephanengl.com\n\nDownload more research: http://www.stephanengl.com/presentations-publications/\n\nPhoto: Stephan Engl, Atacama Desert, Chile, 2010\n\n
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- Portrait from: http://twitter.com/#!/tceb62\n
- Portrait from: http://twitter.com/#!/jkolko\n
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- Photo: Stephan Engl, Lucerne, Switzerland 2011\n
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- Photo: Stephan Engl, Lucerne, Switzerland 2011\n
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- Photo: Stephan Engl, Bern, Switzerland 2011\n
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- Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
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- Photo: Stephan Engl, Bern, Switzerland 2011\n\n
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- Photo: Stephan Engl, Bern, Switzerland 2010\n\n
- Photo: Stephan Engl, Munich, Germany 2010\n
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- Photo: Stephan Engl, Ratisbon, Germany 2010\n\n
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- Photo: Stephan Engl, Bern, Switzerland 2011\n
- Photo: Stephan Engl, Bern, Switzerland 2011\n
- Photo: Stephan Engl, Venice, Italy 2010\n
- Photo: Stephan Engl, Mendoza, Argentina 2010\n
- Photo: Stephan Engl, Bern, Switzerland 2011\n
- Photo: Stephan Engl, Geneva, Switzerland 2011\n
- Photo: Stephan Engl, Bern, Switzerland 2011\n
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- Photo: Stephan Engl, Pumamarca, Argentina 2010\n
- Photo: Stephan Engl, Buenos Aires, Argentina 2010\n
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- Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
- Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n