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Smw09 Power Point Template[1]
1.
Copywriting for Search
Success Stephanie Courtney MindShare Ireland
2.
3.
Writing for the
Web is Different It’s Personal Search Marketing World 2009
4.
KNOW YOUR AUDIENCE
Search Marketing World 2009
5.
Web pages are
viewed en masse … Search Marketing World 2009
6.
… they are
viewed by millions of individuals simultaneously. Search Marketing World 2009
7.
8.
9.
KEYWORDS Search Marketing
World 2009
10.
Hansel Had Breadcrumbs
Search Marketing World 2009
11.
‘ Broadband’ vs
‘Internet’ Search Marketing World 2009
12.
TITLE TAGS &
META DESCRIPTIONS Search Marketing World 2009
13.
What Is the
Title Tag? Search Marketing World 2009
14.
15.
What is a
Meta Description? Search Marketing World 2009
16.
17.
WRITING WEB PAGE
CONTENT Search Marketing World 2009
18.
19.
The Difference Between
Search Engines... Search Marketing World 2009
20.
Search Marketing World
2009 ... And People
21.
Inspire Search
Marketing World 2009
22.
Calls to Action
Search Marketing World 2009
23.
Calls to Action
Search Marketing World 2009
24.
Appeal to Practicality
Search Marketing World 2009
25.
Anchor Text Search
Marketing World 2009
26.
Make the Conversion
Search Marketing World 2009
27.
Internal Linking &
Site Structure 02/10/10 Sample Footer Text Here
28.
Search is Only
1 Channel Search Marketing World 2009
29.
That Leads to
Your Web Page Search Marketing World 2009
30.
MindShare Ireland Search
Marketing World 2009
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