Best practices for social media use in the entreprise by Mary Ellen Bates.

1. Social Media Gains
Respectability
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Mary Ellen Bates
BatesInfo.com
Sept. 17, 2015

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What is social media?
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What else is social media good for?
Source for experts
A way to monitor a live event
Resource to evaluate a competitor /
investor / vendor
Tool for monitoring your org’s
reputation
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Don’t worry...
just be smart!
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Share, just don’t overshare
USING a service gives you insight
into searching it
Don’t hide your updates/posts
Just post sensibly
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Facebook
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Protect your privacy
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Change settings on each post
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LinkedIn
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Twitter
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Social search
DOs and DON’Ts
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DOs
DO understand privacy settings
DO use social media yourself
DO manage clients’ expectations
DO understand your org’s policies
re: social media research
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DOs
DO try several approaches
DO search groups as well as people
DO advocate for premium accounts
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DON’Ts
DON’T overpromise
DON’T assume the usual 80:20 rule
Look at the 4th search results page
DON’T leave footprints
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DO draw conclusions
Looking for signs of a life
What is this person’s background?
reputation? influence?
Use the clues…
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DO draw conclusions
Twitter
Activity, # of retweets, # of followers
LinkedIn
CV, recommendations, skills, other
activities
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DO draw conclusions
Facebook
Interactions w/ others, # of
connections, Likes, groups…
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Search hacks
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Searching for individuals
Use nicknames
Use Advanced Search
(LinkedIn,Twitter)
Use specialized syntax
Facebook: people named “Russell
Bates” who live in Los Angeles
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Search social media on Google
site:facebook.com name
site:twitter.com name
Use “phrase * search”
ex: “Lisa * Green”
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Finding the next source
Look for groups of experts on LinkedIn
& Facebook
Facebook search syntax:
Librarians who like Evernote
Thai speakers who live in Denver
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Professional development
LinkedIn
Find jobs, get leads
Remember privacy settings!
Twitter
Use dashboard – HootSuite,TweetDeck
Monitor conference via live-tweeting
(#WebSearchU)
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LinkedIn’sAdvanced People search
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Get insights on holacracy at Zappos

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And check out LinkedIn Lookup
App to connect you to others in
your org
business.linkedin.com/lookup
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Twitter search hacks
Look for engagement
min_retweets:n (# of retweets)
min_faves:n (# of favorites)
Example:
Millennials min_retweets:15
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Search Twitter for links to a URL
Even searches shortened URLs!
Just type URL in the search box, w/o
“http://”
Find any tweets that link to a
resource
Track mentions of a press release
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Facebook hacks
Finding a local restaurant:
Restaurants in Boulder liked by people
who work at Google
Find books to inspire entrepreneurs:
Favorite books of founders
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What about the
aggregators?
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SocialMention.com
Track sentiment, passion, reach
Search is a little squirrely
Monitor this over time for your
employer
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Strength: are people talking?
Sentiment: is it positive or
negative?
Passion: # of unique authors
Reach: range of influence
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Icerocket.com
Search blogs /Twitter / Facebook /
all
Advanced search for blogs only
Display trends over time
www.icerocket.com/trend
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@mebs

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Stay curious!
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To contact Mary Ellen:
mbates@BatesInfo.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Subscribe to The Reluctant Entrepreneur:
eepurl.com/bnGaQb
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