Mini importation and ecommerce

Hello, My name is STEPHEN AKINTAYO
I’m an inspirational speaker and Serial
Entrepreneur , currently the Chief Executive
Officer of Stephen Akintayo Consulting
International and Gtext Media and
Investment Limited, a leading firm in Nigeria
whose services span from digital marketing,
website design, bulk sms, online
advertising,Media, e-commerce, real
estate,Consulting and a host of other
services

SOME BRANDS I’VE CONSULTED FOR

At the Common wealth round table discussion

www.stephenakintayo.com/bursary

INFINITY FOUNDATION VISIT TO THE LESS PRIVILEDGED

SALES BOOTCAMP 2016 @SHERATON HOTEL

Let me introduce you to the hottest and
sweetest legitimate online business that you
will ever find on the net. What business is
that? It is the import business

Importation business is obviously one of the most lucrative
business in the world. Mini Importation business refers to a
business in which you buy goods from abroad (Europe, Asia,
America etc) at wholesales prices and resell it in your locality
for good profit.
Believe me, good money is being made from this
evergreen business
WHAT IS MINI IMPORTATION

Nigeria is a consuming Nation...
The moment you realize the fact that Nigeria is a
consuming Nation, the more you will realize that
Importers make a whole lot of money. Nigeria
hardly produce. We depend on imported goods...
Most importantly we cherish imported goods more
than our locally manufactured goods!
WHY GO INTO MINI IMPORTATION

CAPITAL
The importation business DOES
NOT require a huge sum of
capital. All you need is a proper
guide with the right idea, a little
capital to kick start your business.
You can kick start a successful
importation business with less
than #20,000, and before you
know it, you would be making
double of your investment capital
WHAT YOU NEED TO START MINI IMPORTATION

Just like any other business, before you start,
you need to deliberate on what you would be
selling; this is probably the first step in starting
a successful business. The same method works
for the importation business. You need to make
an extensive research on what to sell. The
importation business is a dynamic business; it
deals with season, geographical location and
budget. When deciding on what to buy,
consideration must be given to how much
people are willing to invest in buying your
proposed goods, do they really need the
product or it’s just for luxury, what is the age
range of your targeted customer, their annual
income e.t.c
GOODS

If you don’t tell people you’re into a particular business, they would never
assume you’re into it. As an importer, you must do all you can to promote
your business, across all platform, through words of mouth, through
business cards, through friends; all possible means. That’s when people will
get to know you’re into the importation business. Promotion is crucial to
making sales. The idea is to make as much noise about your business as
you can, reason being that, it’s difficult to get people that would take you
serious when you’re just starting out, which means an extra level of
promotion is required to establish a brand for yourself, but once you’ve
been able to put the word out there, you’re on your way to making huge
profit on your business.
PROMOTION

The idea behind every business is a simple logic;
buy cheaper sell a little bit higher than purchase
rate, the difference between the purchase rate and
selling rate is what makes the difference, which is
popularly referred to as profit
SALES

After ordering your goods from the store, no
matter how cheap you buy, all expenses
involved in getting the goods to Nigeria must
be considered when deciding your selling price
SALES

This has to do with WHERE to
buy your goods online, there are
various websites where you can
source cheap goods online, but
few of this websites are trusted,
and if proper care is not taken, a
newbie might end up losing
money rather than making
profits.
MARKET

Before your go into any business the first thing you
should do is have a business plan .A business plan
will put you through on how to go about your
business.Without a business plan , your business is
doom to fail .You must have a SMART PLAN
S - specific
M – Measurable
A - Achievable
R - Realistic
T – time bond

o 10dollarmall.com
o Lovelywholesale.com
o Moddeals.com
o 599fashion.com
o Apparelcandy.com
o Clothing.net
o 6pm.com
o Carters.com
o Overstock.com
o Payless.com
LIST OF US ECOMMERCE WEBSITE

SOMETIMES THE PRICES ON THIS SITES DIFFER FROM ONE
ANOTHER SO YOU NEED TO CHECK ABOUT 4 SITES ,AND
COMPARE BEFORE YOU BUY
On apparelcandy.com you have to buy in bulk for you to get the product

10 Dollarmall.com
Everything sold on this site is not more than 10 dollars but
sometimes it exceeds $dollars
WHERE YOU CAN GET YOUR GOODS

This is majorly for kids
CARTERS.COM

o Ioffer.com (Gold and Gold plated products)
o Cellularcountry.com
o BestBuy.com
o Dx.com ( Asian Store)
o Ipmart.com ( Singapore)
o Everbuying.com
o Lightinthebox.com
o Newegg.com
o Ebay.com
o Chinainvasion.com
o Ankaka.com
ECOMMERCE WEBSITE FOR GADGETS

You get any Gadget you can think of on any of
the sites below
 CELLULARCOUNTRY.COM
ON THIS ECOMMERCE SITE YOU GET USED
PHONES AND NEW ONES.
WHEN ‘MINT’ IS written on it ,it means new
When excellent is written on it you can still buy
it
But it is not advisable to buy the one ‘GOOD’ is
written on.
CELLULARCOUNTRY.COM

o Autopartswarehouse.co
m
o Diecastdiscount24.co
m
o Falconsgt.com
o Auctionexport.com
ECOMMERCE WEBSITE FOR CARS

Now on auctionexport.com all the cars sold here are not new. On
this site you have to bid for the car you want. I always advice you
bid 3 days before the end of bidding. When you bid, their
customer care calls you .But before you are called they most
have checked to know if at least a substantial amount of money is
in your account.

Autopartswarehouse.com is an ecommerce site where you can
buy brand new spare part for your cars
Autopartswarehouse.com

On FALCONSGT.COM here you get brand new and latest cars for
sale
FALCONSGT.COM

3 CATEGORIES OF CARS YOU SHOULDN’T BUY
o Cars accidental from the front
o Cars damaged by water
o Cars that cannot start

ON THIS SITE YOU CAN GET CARS AS CHEAP AS
150 – 300 DOLLARS
These are the types of cars bought by most Nigerian car dealers and repair in
Nigeria.

SHIPPING
All the above Ecommerce sites look interesting but
where people encounter problem is how to ship. I will
explain below.
Note: It is not advisable to pay on any of this
ecommerce site

FOR CHINA SHIPPING
o CHRISVICMALL SHIPPING
o Shipping from China to Nigeria
2800 for 1kg
www.chrisvicmall.com/shipping

FOR US SHIPPING
o Allworldinternational.com
US Location
All World international inc.
67 W Merrick Rd
Valley stream, NY 11580
PH: 1-516-620-0563
FAX: 1-516-620-0564
help@allworldinternational.com
NIGERIAN LOCATION
12, Gani Williams close off Isolo way
Ajao Estates
Lagos
Tel: 2348033249722

o Do not ship to them unless they send
you a mail for acceptance.
o Send your email address to
stella@stephenakintayo.com to get the
form to register with ALLWORLD.

how to ship on any us ecommerce site
lovelywholesale.com
Click on register to get started

When you are filling the above form it has to be your information you input here.

Click on the item you want to buy
Add to cart

Add all the items you want to buy on cart
Proceed to CHECKOUT

TO SHIP TO A DIFFERENT ADDRESS
Click on ship to a different address
The form below will pop up.It is allworld details you will fill here

Scroll up and input your payment

You will see a page showing all their shipping payments click on the one you
want and proceed to order

THE FOLLOWING IS WHAT I WILL BE TEACHING YOU
ON THIS SITE
 How to successfully translate from Chinese to ENGLISH
 How to search for products you want
 How to negotiate with the Chinese manufacturer directly
so that he can bring down the prices of the goods
 How to get trusted Freight Forwarders
 How to pay Chinese Manufacturers without being duped
 How you can sell your products as soon as they land
 How to sell your products on JUMIA,KONGA without
leaving your house

The 7 Pillars of
Ecommerce
A beginners guide to
promoting & selling
over the internet

Numbers to know
• Online spend 2016:
– Will rise 13.3% to £40.9 billion
• By 2018:
– Set to reach £60.2 billion
• That’s 10% of total retail spending…only!

Shopping habits have c h a n g e d
• Pre
internet

Shopping habits have c h a n g e d
• With
internet

What is: conversion rate
“The percentage of people that visit
your website and actually buy
something”

Calculate: conversion rate
No of Transactions / Unique
Visitors X 100
= % CONVERSION RATE
• Targeted, qualified traffic
• Higher conversion

Measure: conversion rate
Google Analytics is FREE
And don’t worry, it’s really easy!!

• Usability
– Simple & instinctive to use
– People are Cognitive Misers
– Design Pages for scanning not for reading
– Talk in the same language as your users
– Prioritise the key information (users look for)
above the fold
– Trust and credibility need to be reinforced
Pillar 2: usability

Usability: the homepage
• The homepage
– Most valued property on a website
– Make it obvious what you do/if you
sell
– Use it to spell-out the big picture
– Prominent internal search
– Seasonal campaign activity
– Resolution: 1024 x 768
– Deep link into core areas
– Over the fold!

An example of a good homepage:
Matthew Williamson
www.matthewwilliamson.com

a good homepage Good, clearsearch
Deep link into site
High impact, currentimage
Clear navigation

Usability: product detail p a g e
• Product detail page
– Focus on one button – buy now
– The more images the better
– Detail on demand
– Zoom is essential
– Cross-sell/Up-sell
– Show delivery and availability info
– Share capabilities

An example of a good product detail page:
Net-a-Porter
www.net-a-porter.com

a good homepageTHE PRODUCT IS THE HERO!
Alternative views
Zoom options
Clear and
prominent buy
button.
Share
capabilities

Pillar 3: the checkout
YOUR CUSTOMER IS WAITING AT THE TILL WITH
THEIR CREDIT CARD READY…
…WHAT COULD POSSIBLY GO WRONG?

Pillar 3: the checkout
• Sites lose over 50% of their customers at the checkout…
Why?
+ Just window shopping
+ I don’t want to register / Why do I have to register? I just
want to buy this item and get on with my life
+ Too many clicks...Every click is a friction node where
you will lose visitors
+ I don’t feel safe using my credit card

An example of a good checkout: Links of London
www.linksoflondon.com

Encapsulated checkout – i.e. no global navigation
Product details including
delivery charges and payment
options clearly laid out
Peace of mind
New customers not
requested to enter
email at this stage

Product details etc on every
page in the checkout
Clear indication of section
complete + ability to go
back and edit
Prominent and clear call to
action

Product details etc on every
page in the checkout
Clear delivery and billing
details

Pillar 4: e n g a g e …
• People don’t buy first time
• Will they remember to come back?
• What makes your site so special?
• Make it fun but have a point

An example of good, commercially focused engagement:
Links of London’s ‘interactive charm maker’
www.linksoflondon.com

Grab and drag charms emulating the
real experience!
Click straight to checkout

An example of good, commercially focused
engagement:
Matches Fashion ‘Shop the Catwalk’feature
www.matchesfashion.com

Video of catwalk plays with option of
clicking to product detail

An example of good, commercially focused
engagement:
Coast ‘Style Notes’feature
www.coast-stores.com
(feature now offline)

Pillar 5: search
• Over 60% use search
engines
• Natural Search (aka
organic)
– Achieved through SEO
• PPC (Pay Per Click)
– Google, Yahoo, Bing

SEO c a n work fast
• To get ‘top ranking’ in Natural results..
– Site build using SEO friendly CMS
– Good content
– External links…(buying links doesn’t work)

Search facts
• 60%+ search phrases now 3+ words
• 90%+ 2+ words
• Being top of organic and paid (PPC)
improves:
– CTR
– BrandAwareness
– Recall
– Purchase Intent
– Conversion

Email: Retention
A customer is for life…
not just for Christmas…

Email marketing
• Registered customers are like gold
dust
• Highest spenders
• Highest converters
• Lowest CPA (cost per acquisition)
• SO LOOK AFTER THEM!

Email stats
• Returning customers:
– Spend up to 30% more
– Cost you up to 70% less
• Email open rates: 20% - 30%
• Click through: 25%
• Cold lists: 5%

Email: quick-fire tactics
• Decrease shopping cart abandon
rates
– Email customer with offer after 3 – 6 days
– Up to 30% come back
• Own the customer: auto email
– Thank you email
– Check out new product
– Incentive

Social media has now become ubiquitous

68
184 million
bloggers
73% of active online users have
read a blog
45% have started their
own blog
57% have joined a
social network
55% have uploaded
photos
83% have watched
video clips
39% subscribe to an
RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008

Social media marketing
• Generation ‘why?’
• People listen to their peers
• Onsite reviews increase
conversions

Harness the power
• Wikis: Wikipedia
• Social networking: MySpace
& Facebook
• Presence apps: Twitter
• Video Sharing: You Tube
• Virtual Reality: Second Life
• Engagement: Blogging

An example of a good Facebook
App:
Anya Hindmarch ‘Be a Bag’
www.anyahindmarch.com

C a s e study:
anya hindmarch
• Upload image to ‘Be a Bag’
application
• Naturally viral
• Commercial value

An example of an integrated blog:
Jigsaw ‘inside jigsaw’
www.jigsaw-online.com

Products in blog pages link
direct to ecommerce site
Encourage visitors to leave
an email address
Links to main ecommerce
site always visible

In summar y
• Measure and track everything
• Usability is key to success
• Perfect the checkout or lose $$$
• Engage with your customers
• Search is king, get your site ranking
• Email can be very powerful
• Use Social to connect with customers
• Keep an eye on emerging tech

To join my coaching program with comprehensive videos on 20
Internet Business to do make payment through below options;
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THANK YOU!
WEBSITE : WWW.STEPHENAKINTAYO.COM
EMAIL : INFO@STEPHENAKINTAYO.COM
MOBILE : 08188111999
Facebook: @realstephenakintayo
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Mini importation and ecommerce

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