Are you struggling to generate more leads and get a consistent flow of sales? The reason why most entrepreneurs fail to attract a steady stream of new clients or experience inconsistent sales volume is due to the lack of marketing systems implemented in your business as well as ongoing strategic leadership and support. This SlideShare deck will focus on 7 business tips that will quickly generate more leads and boost sales. You'll discover the importance of targeting your ideal clients, the importance of creating a higher value offering than your competitors, why superior customer service is key and 4 powerful ways how to get clients without spending additional money on advertising!

1. How To Get Clients
7 Quick Business Tips To Generate
More Leads And Boost Sales

2. The quickest way to get clients is to attract an endless
stream of new clients and then get each client to spend
more with you. The key is to orchestrate referrals and
then focus on selling to your existing customers since
this is the easiest and most profitable sales you can
make because you already built trust with them!

3. Target Your Ideal Clients

4. When Targeting Profitable Customers
◇ Choose a market segment with a desire
you can satisfy with a great offer.
◇Focus exclusively on serving that market
segment better than your competitors.
◇You must never try to be all things to all
people.

5. Identify Your Market Motivators
PAINS
What are their pain
points?
DRIVES
What drives or
motivates them?
NECESSITIES
What frustrates or
annoys them?

6. You can’t create desire for your
product or service, the desire
already exists!

7. It’s impossible to sell ice to Eskimos!
There is NO DESIRE to buy!

8. 1. Survival, enjoyment
of life, life extension.
2. Enjoyment of food
and beverages.
3. Freedom from fear,
pain and danger.
4. Sexual
companionship.
Tap Into Where Hardwired Human Desire Already Exists
Life Force 8
5. Comfortable living
conditions.
6. To be superior, winning,
keeping up with the Joneses.
7. Care and protection of
loved ones.
8. Social approval.
Cashvertising – Eric Whitman

9. Survival
Where Does Hardwired Desire Already Exist?
Superiority

10. Become A Hero
Position & offer your superior solution as the
ONLY option to satisfy their hardwired desire.

11. Your most profitable customers
are those that buy because your
offer satisfied a hardwired
desire they cannot ignore!

12. Create A Higher Value Offering
Than Your Competitors
Uncovering Your USP

13. Stop Competing Like This >>>
If you look and sound like your competitors then
why should your prospects choose you over them?

14. Ask Yourself...
Why do people do business with my
company now?

15. Do You Know Why?
◇Once you know the answer to this
key question is the only way to
stand out from the crowd and truly
is the only way to differentiate
yourself from the competition.

16. Think Of All The Reasons Why
◇Once you figure this out, it should
be carefully and consistently
communicated to your market.

17. Your Unique Selling Proposition (USP)
◇Your most unique and relevant
advantage is your strongest ally in
attracting new prospects as well as
keeping your existing customers.

18. Your Unique Selling Proposition Must >>
2. Gives you a
special advantage
over your
competitors
1. Must be
original
3. Must be part
of all your
marketing
communications

19. Your Unique Selling Proposition (USP)
◇A USP statement is positioned with a
unique benefit your target audience
will receive from doing business with
you
◇Answers this question of what’s going
on in your prospect’s mind…“What’s In
It For Me?”

20. Domino’s Pizza
“Hot Fresh Pizza Delivered in 30 minutes
or It’s Free”

21. FedEx
“When It Absolutely Has To Be There
Overnight!”

22. The key is to have distinctive
advantages and make those
advantages clearly and
unmistakably evident to your
prospects.

23. Quick 3 Step Process To Create Your USP>>
2. Sensational
Offer
1. Ultimate
Advantage
3. Powerful
Promise

24. 1. What’s Your Ultimate Advantage?
Ask Yourself -- “What single benefit do
your customers get from you that they
won’t get from your competitor?”

25. Crafting Your Sensational Offer
◇Everyone likes a deal or discount.
◇ Your goal is to reward your customers.

26. Creating A Powerful Promise
An instant way to gain trust is to offer a
clear, no questions asked guarantee.

27. An effective U.S.P positions you
as the obvious choice in the
marketplace thereby generating
more sales, referrals, word of
mouth and profits!

28. Superior Customer
Service Is Key

29. Superior Customer Is Key!
You need to maintain high levels of
customer satisfaction when looking to
attract new customers as well as keep
your loyal customer happy.

30. Top 6 Reasons Why Customer Service Is Key!
1.Leading indicator of consumer loyalty.
2.A point of differentiation.
3.Increases referrals.
4.Increases your customer lifetime value.
5.Reduces negative word of mouth.
6.It’s cheaper to retain customers than
acquire new ones.

31. It's easier and cheaper to sell to existing
customers than to go out and find new ones!

32. A business can't survive on
existing customers alone so it’s
necessary to find effective ways
to get new clients!

33. Get More Clients
Take Advantage of FREE
Offers

34. What Can You Giveaway For FREE?
A FREE offer is often a breakthrough strategy
to start the conversation.

35. What Can You Giveaway For FREE?
There are so many FREE things to giveaway..
◇ Free consultations or discovery sessions
◇ Free report or guide
◇ Free video or email series
◇ Free trial or sample of your service
◇ Free challenges
◇ Free cheat sheets or blueprints
Get creative and make it appealing to your target audience!

36. Getting something FREE is hard
to resist and regardless of your
prospect’s loyalty to your
competitor, they will take a FREE
offer if you hit a pain point and
desire that cannot be ignored!

37. Get More Clients
Take Advantage Of Risk
Reversal

38. 3 ways to reverse the risk of doing business with you:
1. Offer a total
monetary risk
reversal.
Offer a money
back guarantee
2. Better than total
risk reversal.
Offer a money
back guarantee
plus a FREE
offering for trying
you out!
3. Offer an
emotional risk
reversal offer.
Offer success
stories or
prospects to call
past customers to
increase their
confidence level.

39. Get More Clients
Take advantage of host
beneficiary relationships

40. Leverage Host Beneficiary Relationships
Here is how it works:
1. Team up with another business that has the same target
customer.
2. You will use their database to promote your
business. You might offer a special gift voucher or
exclusive offer to their list.
3. To make the offer more enticing you can offer the
business owner a commission on any sales.

41. Leverage Host Beneficiary Relationships
Some examples of this include:
1. A high-end hair salon and a high-end car dealership.
1. An attorney and an accountant.

42. Get More Clients
Take advantage of long
term alliance relationships

43. Leverage Strategic Partnerships
◇ Both businesses target the same audience and there is
continued value to their customers.
◇ Different than a host beneficiary relationship as this is
more of an ongoing relationship.
◇ For instance, a Web designer and an ad agency would
send each other referrals for clients who need added
services.

44. Leverage Strategic Partnerships
Both parties in the strategic alliances produce streams of
referral business, which is ultimately benefit.

45. These 4 powerful “Get More Client” business
tips will be the quickest way to attract new
customers without spending additional
money on advertising.

46. The key to successfully grow your
business is to attract a constant
stream of new customers as well
as getting each customer to buy
more from you and more often!

47. “We implement marketing systems to attract more customers and
increase sales by 105%+ without you spending more money on
advertising… Guaranteed!”
Click Here For A FREE Consultation To Discover How

48. “We implement marketing systems to attract more customers and
increase sales by 105%+ without you spending more money on
advertising… Guaranteed!”
Click Here For A FREE Consultation To Discover How
We generate results quickly and easily multiply
your revenues and profits.

49. The bulk of our fees comes after your increased cash flow.
Click Here For A FREE Consultation To Discover How

50. You can get started with no
money down!

51. If You Get Stuck Or Need Help?
1. Book Your FREE Consultation To Discover How We Can Help You,
click here to reserve your spot: www.mentureme.com/howwehelp
2. Email us – support@mentureme.com
Our mission “To Help And Be Held Accountable For the Success of 1 Million
Small-to-Medium Sized Businesses Around The World…Guaranteed!